The Power of Facebook Groups
As marketers, we have found that organic reach on a brand’s FB Business Page continues to dwindle. According to DigiDay, “the social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Agencies believe brands will have to spend more on paid ads on Facebook in order to get the same number of views — further lining Facebook’s pockets. This is just the “final nail in the existing coffin” of organic reach, said Doug Baker, director of strategic services at digital agency AnalogFolk.” While ad rates have risen 35% (so the price of advertising has gone up) due to demand (and let’s face it, need) to promote content, this means that organic/unpaid content will fail to be seen.
What are some great tricks to find “loopholes” for getting content “through” the algorithms?
- Creative authentic and human-focused content that is touching and engaging
- Plan social media scheduling, promotion and campaigns accordingly
- Creating valuable content that therefore increases credibility is key
For brands without #socialmedia ad budgets, it can be practically impossible to get organic content in front of even a small percentage of your own #Facebook community at this point (and even harder to get it in front of NEW people!). Facebook groups have become a sort of natural work-around for marketers to get the message out. Buffer has noted that 1 Billion people use Facebook groups, and for various reasons: community connection, interest-based activity, information on events, neighborhood watch, travel advice, childcare assistance, sports updates, moral support, etc. So, within these groups, exists warm community members that are there with reason, to feel connected, to stay up-to-date.
Let’s step back: you may be wondering: what’s the difference between a Facebook Page and a Facebook Group? The key difference is this: a Facebook page is something “proprietary” that you own, can administrate, manage, publish content, buy ads/boosts and cultivate a following. It’s a unique space just for your brand that you can manage, create content for, and share information on. A Group is something that you can also own, but it’s a community with a targeted focus that, per the settings, certain people (or everyone) can join. This also means that other people have the capability to share their own content. However, the beauty of Facebook Groups (as compared to Pages) is five-fold:
- A brand’s organic reach is explicitly hindered because Facebook is pushing paid content ahead of it
- The opportunity to expand beyond your own followers by posting inside a Facebook Group is exponential –> they don’t have to like your page to see your content
- You can cultivate a new following
- Facebook Groups become another marketing channel and distribution point for your content
- There is a human element, as when you share into a Facebook Group, you share the content as an individual instead of brand, so the content has a more authentic feel; the concept of influence exists here: if someone I know and trust shares something into a shared Group, I may be more likely to engage with the contentThe benefits of Facebook Groups are actually incalculable so we could keep going,
There are more benefits, like being able to use polls and the ability to ask for recommendations, and we could go on and on. In consideration that many Facebook Pages obtain 1% organic reach, these things sound great, right? WE KNOW.
This makes our jobs easier… and harder. Easier, because we know the facts: Facebook Groups rule. Harder: this means we have to develop another stream of marketing distribution that we have to find and join or create and cultivate… So… more work! We then have to keep it top of mind to use it, and strategically. It means that, though we try to save time by scheduling, we have to be even MORE in-tune with our content calendar to know what’s up and when/where/which groups to share it in.
So the benefits for marketers is exponential. As a regular human being, the value of being a member in a Facebook Group is also great:
- You can connect with others who have certain interest or live close by which means: new friends, new jobs, new places to visit, new products, new (and more) information, etc.
- You can see stuff that you may have missed from your favorite brands due to the restraints on their abilities to freely market to you
- You can see what your friends are posting about (ICYMI because your feed is full of stuff!)
- You can feel a sense of community and more in touch with your city and the information that you care about most
With this in mind, we’ve created neighborhood groups for Charlotte, NC that don’t exist yet, to support the promotion of our clients’ content, but also to cultivate micro-communities for our friends to enjoy.
If you live in Charlotte, plan to visit, want to move here, or just want to know what’s up, we invite you to join.
South End: https://www.facebook.com/groups/southendcharlotte/
Dilworth: https://www.facebook.com/groups/dilworthneighborhood/
Uptown: https://www.facebook.com/groups/uptowncharlotte/
Montford: https://www.facebook.com/groups/montforddrive/
The idea is simple:
For marketers: as long as the content is relevant to each community, SHARE AWAY. We want to make sure there is well-rounded and useful content (and a lot of it!) so that the benefits between brands and individuals are shared
For individuals: join and invite your friends. We hope these groups serve you to help make you more aware of the cool stuff happening around town, to help you make friends and to make your lives easier (duh, it’s really all for you).
Have questions? Send us a note: info@blackwednesday.co. We’ll get back to ya as soon as we can!
Here are a few other blogs you may be interested in:
6 reasons/ways to use Facebook Groups to market from Post Planner
How Facebook Organic Reach Has Changed by Key Media Solutions
20 Secrets That Will Boost Your Organic Reach by Neil Patel
We’ve wrapped our #CLTInspreneurs campaign, but here are more inspiring people you need to know.
Meet: David Jessup, Jr., founder and CEO of Digi-Bridge
What’s the “silliest” thing you’ve done in the name of making your business happen?
Our first two years in operation, I used my kitchen cabinets to store Legos, simple circuits and other programming materials. Staff would have to come over and scavenge through my kitchen to prepare for class.
What gets you up in the morning?
My unwavering belief that all kids can succeed in the 21st century, and this really awesome alarm clock that gradually lights up my room in the morning (a recommendation from fellow entrepreneur, Haley Bohon).
What quote best represents your work ethic?
“Never, never, never give up.” – Winston Churchill
What would you tell someone who wants to start their own business?
Get to work! Don’t wait for the strategic plan to be finalized or the website to be perfect. As one board member often reminds me, “there’s no need to put lipstick on a pig.” It’s going to be messy. Embrace the mess.
Any other inspiration or fun to share?
Surround yourself with people who will challenge you. If you’re constantly being told that your ideas are great and your plan is flawless, you’re in the wrong room.
Meet: Katie Schindler, Owner of Fine Grit
What’s the “silliest” thing you’ve done in the name of making your business happen?
100 hour work week.
What gets you up in the morning?
Survival and my alarm (sometimes).
What quote best represents your work ethic?
And though she be but little, she is fierce.
What would you tell someone who wants to start their own business?
It’s amazing and overwhelming. Be very prepared to give all your time to it if you want to see success.
Any other inspiration or fun to share?
I wouldn’t want to be any other place than here. The responsibility, the fear, the courage, the pride, the honor, and the opportunity are all things that have made me the woman I am today. I am blown away by the support and love that I have felt from the surrounding businesses and individuals and only hope that I give the same back in my every day.
Meet: Scott Wooten, Owner of 704 Shop
What’s the “silliest” thing you’ve done in the name of making your business happen?
What gets you up in the morning?
Creating things … anything.
What quote best represents your work ethic?
“Whatever it takes”
What would you tell someone who wants to start their own business?
Don’t worry about what the roadblocks are, just start. It’s easy to get overwhelmed and feel stifled if you start looking at the whole picture. Just start and tackle challenges as they arise. As long as you’re moving forward, you’re winning.
Any other inspiration or fun to share?
Remember to have fun and do what you love. Don’t do things specifically for money if you don’t have to. Passion projects are far more rewarding than any amount of money I’ve made.
Meet: Courtney Schramm, Owner of Charlotte Lately
What’s the “silliest” thing you’ve done in the name of making your business happen?
Worked for too little money. Sometimes the trade off makes sense– and sometimes you feel like a loser. Find someone close that knows your skills and encourages you to not sell yourself short in those tough times. It demeans your value most especially to you.
What gets you up in the morning?
My family
What quote best represents your work ethic?
You are solely responsible for your success. You will always fail if you blame others for your shortcomings.
What would you tell someone who wants to start their own business?
Keep balance a priority. Ask for money, you get advice. Ask for advice, you get money.
Any other inspiration or fun to share?
I have a folder in my email called “rejection”. It’s always awkward knowing what to do with rude or insincere communication– so I put it in that folder. I’ve reviewed it a time or two and it is clear how far I’ve come.
Meet: Kyle Mosher, Full-Time Artist
What’s the “silliest” thing you’ve done in the name of making your business happen?
In the early days, not paid my bills in order to drive my business forward – countless times. It’s risky and “silly”, but you have to be willing to bet on yourself and take risks.
What gets you up in the morning?
Opportunity. Everyday is a new day to write or rewrite your story.
What quote best represents your work ethic?
“I am as bad as the worst, but, thank God, I am as good as the best.” – Walt Whitman
What would you tell someone who wants to start their own business?
Take a good, long, hard and honest look at yourself. I can only speak for myself and my experiences, but If you’re doing it for any reason other then love, you will fail. It’s not romantic, it’s not easy, and it’s not always fun. You need to be willing to eat, sleep, live, bleed and breath what you do in order to succeed. Being an entrepreneur is dirty, hard, defeating, and exhausting. It’s also a marathon. Be honest with yourself and ask, “Do I want to work on this all day and everyday until the day I die?” If not, you’re in the wrong industry.
Any other inspiration or fun to share?
Be honest, be genuine, cut negative people out of your life (even if they’re family) work until it hurts, be a student of the game, and don’t be afraid to make pivots, but don’t ever stop.
Meet: Brigitte Oger, Owner of Craft Cakes CLT
What’s the “silliest” thing you’ve done in the name of making your business happen?
Renting an office then realizing I didn’t really need it.
What gets you up in the morning?
Listening to podcasts. It’s a bit of a ritual and when I stick to it I know it’s going to be a good day.
What quote best represents your work ethic?
Cake is Food, Food is Art. – Craft Cakes Clt
What would you tell someone who wants to start their own business?
Don’t wait till tomorrow, or next year, or when you enough money saved up. Just go, start your business and doors will begin to open and things will fall into place.
Any other inspiration or fun to share?
The more that you read, The more things you will know. The more that you learn, The more places you’ll go. Dr.Suess. “I can’t read with my eyes shut!”. 1978
Meet: Andrew Wilen, Co-Owner of Chef Alyssa’s Kitchen
What’s the “silliest” thing you’ve done in the name of making your business happen?
We thought we needed question flags during cooking classes. So we made cute little flags that people would raise whenever they had a question. That didn’t last very long once those got into use!
What gets you up in the morning?
I love what I do and I love helping people. Monday’s are fun.
What quote best represents your work ethic?
Outwork everyone to accomplish your goals – Mark Cuban
What would you tell someone who wants to start their own business?
Success ebbs and flows. Whatever you do, do it because you sincerely enjoy the product/service/opportunity.
Through this series you’ve already met: Meggie Williams, Owner of The Waggle Company
(but we made her answer some more questions…)
What’s the “silliest” thing you’ve done in the name of making your business happen?
There were days when we were first getting started when Sebastian and I would go out and do back-to-back visits from 7am-10pm taking care of clients. We’d each pack a cooler to take with us on the road that had all the food and water we’d need to get us through the day. Sebastian would hide funny/uplifting notes in my cooler, and I’d find them throughout the day – they’d remind me that, even when things got hard, we had each other and we had a vision, and that made everything worth it. I still have all those notes.
What gets you up in the morning?
Feeling incredibly grateful to have a sense of belonging and purpose in my life. I’m just really happy to be here.
What quote best represents your work ethic?
Annie Duke is professional poker play and thought leader on decision strategy. On how to play your odds, she sums it up nicely when she says, “Wrap your arms around the uncertainty. Accept it. Know that the way things turn out has a lot of luck involved, so don’t be so hard on yourself when things go badly, and don’t be so proud of yourself when they go well. Focus on the process instead.”
What would you tell someone who wants to start their own business?
Be persistent and patient. Fall in love with the journey.
Any other inspiration or fun to share?
What you take with you is what you give away. – It’s A Wonderful Life
Meet: Mac Lackey, Business Startup Leader
What gets you up in the morning?
Helping young entrepreneurs scale and reach their dreams.
What quote best represents your work ethic?
Work at 2am on Saturday so you can go to your daughters recital at 1pm on a Wednesday.
What would you tell someone who wants to start their own business?
Becoming an entrepreneur might be the greatest decision you ever make… An entrepreneur has the rare opportunity to create a life of freedom, success and impact not only for yourself but to truly impact the world.
Any other inspiration or fun to share?
I am a believer in Life Wealth. It is my idea of living a life where you control your time, effort, opportunities, and success by designing your business to scale and support your goals and passions. Whether you have a $10m dollar net worth or not you can choose to live the life of someone that does (freedom, travel, impact, legacy)…
Meet: Davita Galloway, Owner of DUPP&SWAT
What’s the “silliest” thing you’ve done in the name of making your business happen?
Silly or stupid—either way, I’ve got stories for days. It’s cool, though, as it’s apart of the process and I’ve just learned to laugh at myself, a lot! No, seriously, like a lot, a lot!
What gets you up in the morning?
In most cases, a combination of: being hungry, a full bladder, music, the day’s agenda or my loud ass neighbor.
What quote best represents your work ethic?
I often say that if you’re gifted an idea, you have an incredible responsibility to real life it.
What would you tell someone who wants to start their own business?
Welp, there goes your personal life! I hope you don’t care for sleep. Be prepared, yet welcome the surprises. Hi, we were waiting for you!
Any other inspiration or fun to share?
Most people, I believe, wait for this thing called perfect timing. It doesn’t exist. The time is now, take the step. I promise the journey will be filled with both ‘pickles and pineapples’ but, hey, digest it all. Trust me, it’s worth it!
Meet: Erin Maddrey, Owner of BlueTide Creative
What’s the “silliest” thing you’ve done in the name of making your business happen?
Although everything I’ve done has gotten my business to where it is today, looking back the silliest thing I’ve done was to take on every client or project that came my way. I wanted to build up my portfolio, client base, and (let’s be honest) to make money. In actuality, I ended up taking on things that didn’t make me happy and that didn’t fit in with what I was trying to build.
What gets you up in the morning?
Other than my dog, Smitty, what gets me up in the morning is being able to do what I love for a living and to know that I am helping others with their businesses and dreams. That’s pretty amazing.
What quote best represents your work ethic?
“Do your best. Be honest. Remember that you are human and human’s aren’t perfect. Enjoy the ride. Have fun. Believe in magic.”
What would you tell someone who wants to start their own business?
Starting, nurturing and growing a business is hard, but incredibly rewarding. I would tell someone to do all their research before making the jump. Know your business concept and model backwards and forwards. If you can’t explain what you do to potential clients, no one will understand or will want to hire you. Save your money! Get an accountant, an attorney, and a business advisor in your back pocket for any questions that may come up as you embark on your entrepreuerial adventure.
Any other inspiration or fun to share?
Make a list of all of your accomplishments! It’s really inspiring to look back on all of your small and large accomplishments. Never forget you’re a badass for even considering starting your own business.
Meet: Jordan E. Dollard, Owner of Elsa Fine Brands
What gets you up in the morning?
My shop and the businesses I work with. I love going to the Elsa Fine/TUFT shop and unlocking the door and looking over what we’ve created together. On the other side, I work with a lot of businesses that put their trust in me to create platforms for success for them. They keep me accountable and alert.
What quote best represents your work ethic?
OOF. I have a tough work ethic to nail down. I’m a pretty lazy human being, but loving what I do really helps to get me to do what needs to be done. BUT, this quote by Iris Apfel describes why I do what i do “Life is gray and dull; you might as well have a little fun when you dress.”
What would you tell someone who wants to start their own business?
Take your time and plan accordingly, if you can. I’ve made a lot of mistakes in my company that I still deal with everyday, some big, some small. If you take the time to plan everything out, even if it doesn’t go as planned, you can’t say you made mistakes due to ignorance, laziness, or the like. You tried, and mistakes sometimes follow.
Any other inspiration or fun to share?
I think letting your company evolve with you over time is extremely important. Elsa Fine started just as a small shop, and even though it’s still very much that, it’s grown so much and in very interesting directions. I’ve been open to possibilities and that’s what has 1. paid the bills, 2. made this incredibly fun, 3. made me a much better person professionally and personally!
Meet: Brooke Muldoon, Creator of Brüks Bars
What’s the “silliest” thing you’ve done in the name of making your business happen?
Dress our crew up like “Santa’s little helpers” during Small Business Saturday.
What gets you up in the morning?
Our people who have supported us from day one and love our products!
What quote best represents your work ethic?
If you are willing to do more than you are paid to do, eventually you will be paid more than you do.
What would you tell someone who wants to start their own business?
Jump! But first… do a lot of research, understand your market and find someone who knows more than you do to mentor you along the way.
Any other inspiration or fun to share?
Keep your feet on the ground, your heart wide open and your eyes on the stars!
Through this series you’ve already met: Garrett Tichy, Owner of Hygge and SMPL
(but we made him answer some more questions…)
What’s the “silliest” thing you’ve done in the name of making your business happen?
I’ll send a follow up email
What gets you up in the morning?
Anxiety. I struggle with sitting still. It’s been like this since before I started my business but I feel it now more than ever. It’s a goal of mine in 2018 to be ok with taking time to myself, sleeping a little more and relaxing.
What quote best represents your work ethic?
“Great things never came from comfort zones”
What would you tell someone who wants to start their own business?
It’s not all sunshine and rainbows. The grass is always greener on the other side. You know, one of those many quotes. For a lot of us the decision to start our own business came from being unhappy in our current situation. That’s the push we needed to move forward. I knew though that I would likely work longer and harder for less money. If you’re able to give yourself that runway, commit and know that the satisfaction of owning and building your own thing is just as important as the money then you’re all set.
Meet: Suzie Ford, Co-Owner of NoDa Brewing Company
What’s the “silliest” thing you’ve done in the name of making your business happen?
I’ll call it silly, when in reality it was crazy: invest every cent of our retirement funds into the business to get started with no real back up plan.
What gets you up in the morning?
My co-workers. I’m not a morning person but I get into the office a little before 7:00 each morning to help get our delivery guys on the road. It’s important to me, to be there for my team.
What quote best represents your work ethic?
Work hard, play hard.
What would you tell someone who wants to start their own business?
Prepare to work harder than you’ve ever worked before, spend more money getting started than you ever thought, and don’t be afraid to ask for help/advice from others. Enjoy every moment of it!
Any other inspiration or fun to share?
Keep a smile on your face and believe in yourself. Positivity is the only way.
Meet: Andy Henson, Owner of Angry Ale’s and Southside Charlotte
(If you look closely, you can see him drinking a beer in this photo)
What gets you up in the morning?
Family.
What quote best represents your work ethic?
“Do one thing every day that scares you.”
Through this series you’ve already met: Haley Bohon, Owner of SkillPop
(but we made her answer some more questions…)
What’s the “silliest” thing you’ve done in the name of making your business happen?
I’ve legitimately taken the TV off of my wall at home to run it to a class when a projector failed. Twice.
What gets you up in the morning?
A good cup of coffee!
What would you tell someone who wants to start their own business?
Trust your gut, and take one step at a time.
Meet: Jon West, Owner of AddShoppers
What’s the “silliest” thing you’ve done in the name of making your business happen?
Wore bright orange t-shirts for years.
What gets you up in the morning?
Progress
What quote best represents your work ethic?
“I’m lazy. But it’s the lazy people who invented the wheel and the bicycle because they didn’t like walking or carrying things.” – Lech Walesa
What would you tell someone who wants to start their own business?
The less real responsibilities you have, the easier it is. Start as young as you can. Go all in and don’t give up.
Meet: Chris Stuart, Co-Owner of Made To Last Tattoo
What’s the “silliest” thing you’ve done in the name of making your business happen?
It’s pretty silly as I look back now and think at one point I wanted to give up trying to open. There were many hurdles and challenges along the way but I had to remember, I wasn’t just doing this for me.
What gets you up in the morning?
My love for life. Sounds cliche but my life consists of an amazing family, friends and tattooing. My family and friends have supported me for over the last 20 yrs as a tattooer even though I’ve had to sacrifice a lot of quality time with them. That motivates me to push myself harder everyday and make the present day better than the last.
What quote best represents your work ethic?
There are a lot of generic quotes that pertain to working hard, having passion, determination, perseverance and the list goes on. I’m sure there’s a quote for me out there but all I can do is let my work speak for itself. Not a day goes by I don’t think about tattooing or making the next tattoo better than the last. Working countless hours because I love it not because I have to. I push harder everyday to hopefully leave a mark in the history of tattooing. I’ve always said “ The day I quit learning will be the day I quit tattooing.” Maybe that can be my quote.
What would you tell someone who wants to start their own business?
If you have a vision and a passion that you truly believe in, stop at nothing to make it happen. Nothing good comes easy. Try to keep a positive mental attitude even through the tough times and it will be worth it in the end.
Anything else to share?
I need to thank everyone in the city first and foremost for the overwhelming love and support for Made To Last. Not in a million years did I imagine we would achieve what we have in less than 2yrs of being open. We will continue to collaborate with other local businesses with events and projects in the years to come. We have a huge guest list of tattooers from around the world planned on an ongoing basis as well.
And how about this power couple?
Meet: Matt Olin, Owner of Matt Olin Creative, Creator Charlotte is Creative
What’s the “silliest” thing you’ve done in the name of making your business happen?
Hard to decide — eating grasshoppers and crickets? Inhaling helium? Dressing up like a wizard?
What gets you up in the morning?
Helping people get present to the creativity inside of them and all around them.
What quote best represents your work ethic?
“Die Empty” – Todd Henry
What would you tell someone who wants to start their own business?
View your business as a party. Invite the people you want there. Bounce the folks you don’t. Play the music you love. And it’s not a real party until the cops show up.
Anything else to share?
So you’re not a morning person, huh? Fine. But the joy + java at CreativeMornings/Charlotte will make you one (at least one morning per month)!
Meet: Sarah Olin, Owner of Luscious Mother
What’s the “silliest” thing you’ve done in the name of making your business happen?
I said the word “delicious” 5 times in three minutes during a TV interview.
What gets you up in the morning?
Getting to spend my day talking to amazing humans. Badass Moms on a mission.
What quote best represents your work ethic?
“The Streets ain’t made for everyone, that’s why they made sidewalks.” -Cookie Lyon
What would you tell someone who wants to start their own business?
Be the best at whatever you are going to do. And get amazing people around you. Be kind.
Any other inspiration or fun to share?
Fun: I once had a job interview with Matt Dillon in which I borrow a friends suit that was too big-he asked about it.
WHO INSPIRES YOU? WE’D LOVE TO KNOW!
TWEET US
#CLTInspreneurs: Catie Starr
Meet Catie, makeup artist and hair stylist
Meet Catie, a production and advertising makeup artist and hair stylist.
Owner:
About:
I’ve been doing production makeup and hair since 2002 but officially started my company in 2008. I get people looking their best to be on camera.
What is a typical day like for you?
My day starts early- I usually have to leave my house around 6am, call time is often 7am. The beginning of the day is always insanely busy for me. When I arrive at set, I grab a coffee, unpack, get my kit set up and organized. I find the director, client, creative director and discuss thoughts for how the talent should look. I’m often in charge of wardrobe as well- I pick from clothing options and get everything steamed and prepared for camera. When the talent arrives, I do their initial makeup and hair, get them dressed and then send them on set. From there my day consists of making adjustments, communicating with the crew and client, and getting more talent ready if we have a staggered schedule. We usually wrap for the day around 5. When I get home I am usually pretty smoked and in bed by 8:00pm.
Favorite part about being an entrepreneur?
I love knowing that I have built something myself- there is a lot of risk in doing your own thing and I thrive on that.
Least favorite?
I can’t say no to work. I will always take on another project even when I am absolutely exhausted. I hate planning personal things in advance- I often cancel because a project will come up. Sorry friends.
What did you do before you went out on your own?
I’ve always been on my own in some capacity. I’ve worked in salons through the years for some extra money- but it was always a reminder that I should be doing my own thing.
Why did you pick Charlotte as the home of your business?
This is my second time living in CLT. The first time I moved here was from San Francisco. I wanted to move to a place on the east coast that had affordable living, great weather and an easy access airport. I left for a few years (Savannah, Hudson Valley), but was called back to Charlotte.
What inspired you to go out on your own?
It’s something I have always known I wanted to do. And I’m bad at having a traditional boss. Authority probs.
What do you do when you’re not working?
During the week I just eat and sleep. If I have time during weekends, I like to ride my bicycle, go to Lenny Boy and eat delicious food with my favorite people.
What is the biggest lesson you’ve learned from being out on your own?
The people that succeed are the ones that refuse to give up. Being a stubborn ass really benefited me here.
Talk about a time you failed big time and what you did next.
I’ve had lots of “oh shit” situations over the years. They make good stories over bourbon.
Who do you look up to or look to for inspiration/advice?
I have a few go to people- Corri Smith for one. It’s invaluable to be close with another female business owner in CLT. John Allred from Wheelhouse Media is my go to for advice in the production world, he doesn’t bullshit me, which is exactly what I need. Also my boyfriend, Brian. He’s the unsung hero of my life and constant calmer to my worry brain.
What’s your motto, or some words you live by?
Don’t be a dick.
What advice would you offer to someone who wants to be an entrepreneur?
Be prepared to work, worry and stress so much more than you imagined. But it’s completely worth it.
Where can people stalk ya?
Insta: @catiestarr
What’s your “power color”?
Dark blue
A Note from BW on Catie Starr…
We chose Catie to represent the BEAUTY space. We know what it’s like to live behind the camera and for our work to play out as a showcase of someone else and often without gratitude. Catie spends her days bringing out the best in others and we wanted to feature the magician behind the faces, hair and makeup products. She is extremely hardworking, very strategic about her brand and is ALWAYS willing to help lift others up, whether through advice, support or education.
#CLTInspreneurs: Paula Bartlett & Torrie Savage
Meet Paula & Torrie, creative marketing duo.
Meet Paula and Torrie co-owners of #thesavageway. In a nutshell, #thesavageway creatively uses nature to market companies. Everyday they get to create in some capacity. Paula thrives off lists, organization, is extremely determined, and the quiet, behind-the-scenes side of the company. Torrie is outgoing, creative powerhouse and the risk taker.
Owners:
(yes, the official name has a hashtag in front of it… aka, it’s always trending.)
About:
Paula: #thesavageway started in 2012 after a chance meeting of two people at a bar (that’s a fun story for another time). We started out as a social media/ PR/marketing company, but after a few years, we realized that we were so much more (and different) than that. Today, we work with clients who want to stand out. Period. Our services include Clean Graffiti, Moss Art and Creative Guerilla Marketing. We are based in Charlotte, NC but have worked in over 50 cities.
Torrie: #thesavageway has evolved so much since starting, I will spare you all the details and cut to the chase in that we now do out of the box “things”… Clean Graffiti, Moss Art & Guerilla Marketing. It’s funny we have not done PR in a few years but we still make the top lists – which tells us we have kept our clients and social presence in the public realm enough to still get noticed and that’s what it is all about. If you want to know all the details about any of the 3 above I would love to have coffee with you and tell you all about our adventure – it’s been a lot of fun and we love talking about it – It’s just not that easy to type all out.
What is a typical day like for you?
Paula: It all varies, but usually I wake up at 5:15am, meditate, make my to-do list for the day, hit the gym at 6:45am, shower, then the work starts. I could be writing blogs, creating proposals, researching new markets, playing travel agent, cleaning moss (yes, that’s part of my job), making maps, the list goes on and on – basically a lot of computer work. I try to be home by 5ish so I can cook and relax with my family. Usually I jump back into some work or read after dinner. I’m the worst sleeper but I try to get to bed by 10:30/11pm.
Torrie: Wake up and feed the dogs is always first – then I make my way to some tea, meditate and sometimes catch a workout class in the am. Work ALWAYS varies – some days we are stuck at a desk, some days I am making Moss Art and some days we are traveling to a new city to execute Clean Graffiti. Oh yea, and then I try to disconnect at night and be normal – meet friends for dinner, go to a brewery or drive to Matthews and hang with my some of my favorite people, my parents.
Favorite part about being an entrepreneur?
Paula: Definitely one of my favorite parts is being the boss of my time. There is so much freedom knowing I don’t have to work within the 9-5pm time slot. I thrive early in the morning and am usually spent by 3pm. Being an entrepreneur means I can take a break and get back to work later in the evening. I find a way to make it work in balance with my life. Another thing I love is that I am constantly pushing myself creatively. The ideas and pitches that we make for clients can be so out of my comfort zone, but I love being challenged.
Torrie: Creative freedom and being my own boss.
Least favorite?
Paula: Accounting. (thank goodness for James Pollack!)
Torrie: Not being able to turn it off or disconnect.
What did you do before you went out on your own?
Paula: Event Planning / Marketing / Bartending
Torrie: Marketing Director at an agency.
Why did you pick Charlotte as the home of your business?
Paula: Personally, I chose Charlotte on a whim almost a decade ago. After graduating from Ohio University, I packed my car and moved south. Charlotte had a growing economy and warmer weather (which was perfect for me). Since 2008, I have grown to know this city as my home. I could not imagine being anywhere else.
Torrie: Happened by default.
What inspired you to go out on your own?
Paula: I wanted to work for something I was passionate about.
Torrie: Working for clients I did not believe in. If we HAVE to work our whole lives, I needed to be fulfilling my time and efforts with people who actually deserved it. I had NO CLUE what being an entrepreneur entailed… but man, did I learn fast! I love having #thesavageway as my job, we truly love what we do and who we do it for.
What do you do when you’re not working?
Paula: I work a ton, but I find it is so important to make time for you. There really is nothing more important than your own mental and physical wellbeing. When I’m not working, you can find me working out, hanging out with my husband, cooking and testing recipes, spending time with our two pups (Rosco & Lola), reading, or spending time outside under the trees.
Torrie: Hang with friends and my dogs. Cook, read & workout.
What is the biggest lesson you’ve learned from being out on your own?
Paula: To trust my gut. This is a big motto of #thesavageway and something we practice daily. Whenever we have call/meeting with a potential new client, the first thing Torrie and I do is assess how we feel about it. We pause and listen to what our gut is saying. Early on, we said yes to a lot of projects because we were hungry for the work, but it was not a good fit for us overall. Now, by listening to our guts, we know that we are working for companies that we whole-heartedly believe in and can support.
Torrie: Get an accountant.
Talk about a time you failed big time and what you did next.
Paula: When you run a business, you fail all the time. But you just have to learn how to do it better the next time. We’re paving this path as we go and there are definitely pitfalls and wrong turns but we haven’t gone off the map yet. That’s where having an awesome business partner comes in. Torrie & I are able to hold each other accountable and run big decisions by each other. We have found a way to navigate this crazy path and have fun while doing it!
Torrie: We have definitely made a lot of mistakes but a “big fail” hasn’t happened yet.
Who do you look up to or look to for inspiration/advice?
Paula: I gather inspiration from all over the place and I try to constantly stay engaged with reading to keep my mind open. A few favorites are authors like Paulo Coehlo & Thich Nhat Hanh, books like “Creativity, Inc,” & “Rework,” Podcasts from Rich Roll (The Rich Roll Podcast) & Dan Harris (10% Happier), and artist, Ashley Longshore.
Torrie: I have a handful of local mentors and reading or staying inspired with podcasts has also helped.
What’s your motto, or some words you live by?
Paula: Be Kind. Always.
Torrie: Trust your gut.
What advice would you offer to someone who wants to be an entrepreneur?
Paula: Being your own boss is difficult (and not for everyone). You must have a lot of self-discipline every hour of the day. If you decide to go down this road, please make sure that you can laugh and have fun while creating your business.
Torrie: Put your big girl pants on, it’s no easy feat.
Where can people stalk ya?
Insta: @thesavageway
Twitter: @thesavageway
Facebook: @thesavageway
What’s your “power color”?
Paula: I don’t necessarily have a power color, I mostly wear neutrals and big grandpa sweaters (☺). But if I want to feel like a boss, I throw on some heels.
Torrie: Green
A Note from BW on Paula and Torrie…
We chose Paula and Torrie to represent the OUT OF THE BOX space. Truly, they are inventing new ways to share a brand’s story. Through moss and clean graffiti, TSW is putting messages in creative places and engaging people in organic and authentic ways (and we are all about that). They’re fun, kind and live passion-driven lives, which is inspiring for everyone, not just entrepreneurs. They are a perfect example of taking a leap of faith (something every entrepreneur must do): trusting in something you believe in, even if it’s new, scary, and/or no one else can see it.
#CLTInspreneurs: Landon Cassill
Meet Landon, driver for Front Row Motorsports
Meet Landon, a young NASCAR driver with a lot of experience at the highest level.
Driver:
About:
I’ve been driving for over 20 years, professionally for 10. I’ve been able to adapt to the changing landscape of social media and the technology advancement of our cars over the past 5 years to keep myself relevant on and off the track.
What is a typical day like for you?
During the week, we aren’t allowed to practice our cars, so I meet with my engineering team to discuss our upcoming races and strategize the car setup. I also train, focusing mostly on endurance. In a 500 mile race, my body experiences a very similar aerobic load as a full marathon.
Favorite part about being an entrepreneur?
My potential accomplishments and earnings always seem endless, it’s just up to me to get there. I don’t feel like there is a ceiling limiting me from my dreams.
Least favorite?
Racing is very hard, and very very competitive. It also takes a lot of money and corporate sponsorship to compete at the highest level.
What did you do before you went out on your own?
I became a professional driver straight out of high school.
Why did you pick Charlotte as the home of your business?
The entire NASCAR industry is based out of Charlotte.
What inspired you to go out on your own?
It was the only way to make it
What do you do when you’re not working?
Spend time with my family, train for IRONMAN triathlons
What is the biggest lesson you’ve learned from being out on your own?
Nobody looks out for your best interests as good as you do
Talk about a time you failed big time and what you did next.
In 2010 I found myself without a driving job, and no attractive prospects. I started taking some of the less attractive opportunities, and turned them into much more successful teams because of my performance. This built my reputation and helped me build a long term place in the sport
Who do you look up to or look to for inspiration/advice?
My Dad
What’s your motto, or some words you live by?
Can’t never did anything
What advice would you offer to someone who wants to be an entrepreneur?
Go for it, but don’t expect any days off.
Where can people stalk ya?
Insta:@landoncassill
What’s your “power color”?
Black is a good power color!
A Note from BW on Landon Cassill…
We chose Landon to represent the PERSONAL BRAND space. We have no idea what it’s like to be famous, but Landon crushes it. He is down to earth, super friendly, interesting, and, we have to say it… a riot on social media. He is a pioneering personality there and engages with everyone who comments or tweets at him with, quite possibly, the greatest sense of humor. The ongoing conversation surrounding finding Landon Cassill at one of his sponsor’s locations (Loves travel station) was truly epic. Please see some of our favorite tweets below…
#CLTInspreneurs: Meggie Williams
Meet Meggie, founder of Skipper
Meet Meggie, founder of Skipper She has always been curious and likes to ask hard questions. She admires people who live on their own terms. She tries to be kind and courageous all the time. She is self-driven, never needed someone else to tell her when to jump, and is usually the one out there encouraging other people.
Owner:
About:
Two years ago, my husband and I were looking for a dog walking service for our dogs, Stinson and Khumbu, and couldn’t find one we liked. So, we created our own.
We’re here to bring our clients peace of mind. At Skipper, our clients receive real-time updates and an automated summary report with a GPS-tracked map and pet photos after every visit.
We make our service really easy to use; we offer free same-day scheduling and never charge for additional pets. Visits can be fully customized to fit your dog’s needs. We’re very selective with the team members we hire; everyone loves animals and has experience in pet care. Our team is bonded, insured, background-checked and professionally trained. We earn our clients’ trust because we care about providing an unparalleled level of convenience, quality, and care in everything we do!
What is a typical day like for you?
It changes depending on the week! We’re in the process of raising our first round of funding – I spend a lot of time meeting with potential investors. I’m also currently working on several partnerships with other businesses. I work closely with the rest of our rock star team out of our office in Hygge; we’re focused right now expanding our technology and getting ready for our first new market launch. Details on that coming soon. 🙂
Favorite part about being an entrepreneur?
Ah, there so many things. For one, I love being an entrepreneur in Charlotte where I get to be a part of this growing base of entrepreneurial people committed to seeing this city thrive on the contributions of the creative class. A high tide raises all ships, and this community knows it. I have a lot of close friends and mentors who are building companies, and we all care deeply about each other’s success. I wake up every day feeling honored to be a member of this tribe.
Least favorite?
I was more relaxed before we started this company. 🙂 I used to read a lot. We’d go to Barnes & Nobles and walk through the aisles, find a few good books, grab a fancy coffee from the café and then hole up at one of the tables… read a little, talk, and read some more. I was better at slowing down the pace then. It’s harder for me now to get out of fifth gear.
What did you do before you went out on your own?
I was strategy consultant for IBM in NYC, and then I was the General Manager of a startup based in San Francisco.
Why did you pick Charlotte as the home of your business?
After Sebastian and I got married, we backpacked around the world for 9 months. We met so many people, explored so many places, and learned about ourselves and what feeling ‘at home’ meant to us.
When we got back from our trip, we wanted to find a place where we could make roots. Sebastian grew up in the mountains west of Asheville and I was born and raised in New Jersey. We met at UNC-Chapel Hill and lived in NYC for a few years. We always knew we’d come back to NC. We love Charlotte for its great blend of urban and rural lifestyles. It’s sophisticated without being pretentious. You can find adventures inside and outside and never get bored. The people are diverse, and you can be as engaged with the community as you want to be. Having a business here has deepened our relationships and introduced us to so many new friends and new purposes. We tie our identity to this place and deeply care about its future. We’re proud to call Charlotte our home.
What inspired you to go out on your own?
I saw something that wasn’t being done well and knew there was a better way. I did research and analyzed the market. We talked to many other dog owners to understand their needs until I felt confident that I could build something people would love.
What do you do when you’re not working?
I love adventures. I specifically love fast things, like roller coasters and speed boats. I’m always up for live music and being outside. We take the dogs on hikes and love to explore new trails. I love going to the movies. I’m active in my neighborhood community and serve on the board of Friends of 4th Ward. I play on a volleyball team that’s been together for 2 years.
What is the biggest lesson you’ve learned from being out on your own?
I’ve learned how to be scrappy and hustle. Running a business does not lend itself to a traditional work life – and I love that. I surround myself with go-getters who do whatever it takes. We learn the rules so we can change them. We’re not afraid of going outside the lines. We know we’re here to rewrite the books and we’re relentless about finding a better way. There’s nothing more empowering than discovering self-awareness from being pushed to rise higher, to know more, to be better.
Talk about a time you failed big time and what you did next.
I was laid off from my previous job. The company was going bankrupt but no one on payroll knew that at the time. It felt like a huge failure. I didn’t tell anyone for a whole week. I got myself together, and, after some self-reflecting, decided it was time to put this new idea into play that I’d been thinking about for a while. That’s when I started Skipper.
Who do you look up to or look to for inspiration/advice?
I’m big about making friends with the people I admire. I try to surround myself with inspiring people. I call my mom every day.
What’s your motto, or some words you live by?
People don’t remember what you said, they remember how you made them feel.
What advice would you offer to someone who wants to be an entrepreneur?
Do your research. Be ready to pick yourself up and dust yourself off… a lot. Read about the different types of cognitive biases to learn how and why you and other people think… “Thinking Fast and Slow,” by Daniel Kahneman is a good start. Remember that no matter whatever happens, the worst case scenario is probably not all that bad. Be ready for this to be lonely at times – and be okay with that. Find people who will support you and give you objective feedback. And feel free to email me, I’d be happy to talk with you, too. meggie@walkskipper.com
Where can people stalk ya?
Insta: @skipper
FB: Skipper
Twitter: @walkskipper
What’s your “power color”?
Red
A Note from BW on Meggie Williams…
We chose Meggie to represent the SERVICE space. She has created not only a company, but also the programming, logistics and technology to make the business flourish. Could you ever imagine someone listening to your crazy idea over the phone and telling you to go for it and that she’ll support you on it, too? That’s Meggie. In fact, that’s how she and BW owner Corri met. After only a few sentences of learning about our #BWLuckyDog campaign (where we featured black dogs in need of good homes) Meggie was on board. Meggie’s operation of, and passion for Skipper is truly special and her energy is electric. Her enthusiasm rings true to something we always say: “if you’re not excited about your brand, no one else will be.” Vote Meggie Williams 2020.
#CLTInspreneurs: Justin and Sarah Brigham
Meet Justin and Sarah, founders of Sycamore Brewing
Meet Justin (a husband and father) and Sarah (creative and determined), founders and owners of Sycamore Brewing.
Owners:
About:
Justin: Sycamore sold its first beer on November 1, 2014, but the project is much older than that. My wife, Sarah, and I started working on Sycamore over six years ago. We are growing faster than I ever imagined, and so many great things are on the horizon. We just launched our North End production facility, which is considerably larger than our original taproom brewery in South End. Right now Sycamore is in a very exciting growth phase.
Sarah: We recently celebrated our 3 year anniversary. At Sycamore, we’re not afraid to think outside the box and evolve.
What is a typical day like for you?
Justin: My days are always different. Each day has some guarantees though. I always taste each batch at both of our breweries to make sure the beer is on point. I try and visit with most of our employees to ensure they have everything they need, and I try and get home in time for dinner and bedtime with my daughter.
Sarah: Wake up some time before sunrise, coffee, toddler wrangling, work, more toddler wrangling, more work, bed.
Favorite part about being an entrepreneur?
Justin: The pride I take in Sycamore. We built this thing from scratch – from an idea, and unlike most breweries, we do so much of the work ourselves. When I walk through our facilities, my blood, sweat and tears are right there for me to see.
Sarah: The creativity it allows.
Least favorite?
Justin: Finding balance can be tough. There was a period of time where I worked 18 hour days straight… for months. That is unsustainable, and learning to take time off was a really valuable turning point for me. The never-ending list will still be there after you rest and recharge.
Sarah: Balancing work life with family life.
What did you do before you went out on your own?
Justin: Many years ago, I worked at Coors Brewing. I have also designed and built a hydroponics laboratory, built homes with my father, worked on a boatyard and sold sailboats. For awhile, I ran my own web design company, and right before starting Sycamore, I worked in finance, specifically with emerging market equities. A lot…
Sarah: I worked in marketing.
Why did you pick Charlotte as the home of your business?
Justin: I am from Charlotte – born and raised. There is no place like home, and when it comes to craft beer, Charlotte is such an exciting market. This beer scene is so young, but we have such great beer!
Sarah: Charlotte is my (adopted) home. It’s a rapidly evolving, dynamic city. I love where Charlotte is now and I’m excited to see Charlotte’s future.
What inspired you to go out on your own?
Justin: I have had many unique jobs in the past, but right before we opened Sycamore, I held my only true desk job. I am a lot happier working with my hands and creating.
Sarah: The desire to create and have autonomy over my work.
What do you do when you’re not working?
Justin: Family time. We have a 20 month old daughter, and my best days are spent with Sarah and my little girl. I love to travel, although I rarely get to these days. I also love mountain biking, fly fishing, surfing and being outside.
Sarah: Spending time with my family.
What is the biggest lesson you’ve learned from being out on your own?
Justin: You cannot change people. If someone did not have self-discipline, problem solving skills or accountability to begin with, they aren’t going to suddenly turn it on by working at Sycamore.
Sarah: To trust my instincts.
Talk about a time you failed big time and what you did next.
Justin: I applied to law school my last year of undergrad. Ultimately, after being accepted, I deferred for a year and rode buses around Central America with a surfboard and a backpack. I got a lot of perspective on that trip, and when I decided to attend that next year, it was so obvious to me that it was an awful fit. It was such a hard decision at the time. Staying in school felt “safer”. In hindsight, it was the best thing I could have done.
Sarah: I failed to adequately communicate to the team. Just because something seems obvious to you, as the owner or manager, does not mean others will interpret things the same way. I’ve tried to think more about who I’m communicating with and how they will best absorb information.
Who do you look up to or look to for inspiration/advice?
Justin: My wife, Sarah. Second to that, and to be more industry specific, those friends I have made who have gone down the path in front of me.
Sarah: My husband and my parents.
What’s your motto, or some words you live by?
Justin: Perspective.
Sarah: The best way to predict your future is to create it.
What advice would you offer to someone who wants to be an entrepreneur?
Justin: It may sound hackneyed, but be sure that what you are pursuing really inspires you. I do not know any way to success other than making your company a major part of your life. If you don’t love what you are doing, it will be a pretty rough existence.
Sarah: Passion is a necessity as your work will become your life.
Where can people stalk ya?
Insta:@sycamorebrewing
FB: Sycamore Brewing
Twitter:@sycamorebrewing
What’s your “power color”?
Justin: Sycamore Brewing Green!
Sarah: Peach
A Note from BW on Justin and Sarah…
We chose Sarah and Justin to represent the BEER space (Obviously, we’re in Charlotte, duh). They have created a stellar beer program, and more importantly, they’ve created a culture and a space. Through events they have garnered a true following and an authentic community (you know, one of those things any business wants/needs). On top, they are the most humble people you’ll ever meet and will do anything for their community. Oh, and did I mention… the beer?
#CLTInspreneurs: Sherrell Dorsey
Meet Sherrell, founder of The Plug Daily & BLKTECHCLT
Meet Sherrell–she is invested in the notion that we can democratize opportunity for everyone. As a journalist and community builder, she believes considerate development of our businesses, talent pool, and communities will drive this thing we call equitable innovation.
Owner:
About:
I launched ThePLUG in April 2016 to cover the innovations of people of color in technology and leadership. BLKTECHCLT became an extension of that work in December of 2016 (our first event), as I sought to galvanize local entrepreneurs and professionals in the space that didn’t necessarily feel welcomed to the current table of entrepreneurship in our city.
What is a typical day like for you?
I’m balancing grad school, two businesses, workouts, and trying to maintain clear skin. No day is the same–which is why I love the work that I do. I’m regularly responding to emails; mapping out new data story ideas for school and publishing; rolling out new partnership campaigns for ThePLUG; developing content for BLKTECHCLT; and engaging in conference calls with partners, city leaders. I also make time for networking and learning from incredible professionals across a broad scope of industries. By late evening, I’m prepping for the next day, using ASANA to mark off my completed tasks and think through my next goals to conquer.
Favorite part about being an entrepreneur?
Quite honestly, the freedom to challenge myself and play a role in my own personal and professional development. It is surely a risk. I have failed, I have had big wins, I have second-guessed myself, but when I get feedback from others who have benefitted from my work, I know that all the stress and late nights are worth it.
Least favorite?
There’s no such thing as vacation. I spent two weeks in Paris writing and planning. I sat in parks in Havana on shifty wifi following up with sponsors. There’s always something to be done. But I’m learning how to delegate better.
What did you do before you went out on your own?
I’ve always had a form of entrepreneurial endeavors as part of my work. When I moved to Charlotte in 2014, I worked as a marketing manager at Uber. At the time, I was also penning stories on impact and technology for Fast Company, Next City, City Lab, and The Root and continue to write as often about the shift of innovation in cities in and beyond Silicon Valley.
I did a brief stint as a contractor at Google Fiber on their sales team, eventually moving into full-time entrepreneurship when that relationship ended.
Why did you pick Charlotte as the home of your business?
It made complete sense to create an environment for entrepreneurs of color in an ecosystem that wasn’t currently focused solely on inclusivity. I saw a divide in the way in which we were networking as professionals. Pitch events were almost completely homogenous. Conversations about the local startup scene rarely included the vast diversity of Queen City neighborhoods and communities. Building BLKTECHCLT was the answer to a need. Thankfully, the response has been overwhelmingly positive. Over the last year since we’ve been working on this initiative, we’ve connected with over 800+ Charlotteans committed to discussions on inclusivity and redefining how we discover talent and opportunity within our community.
What inspired you to go out on your own?
I was compelled by the constant positive response I was receiving in my businesses. We’re in a time where people are creating products and services that literally change the way we live our lives (think Uber, Google, Airbnb). Building the confidence in my work has lead me to believe that I too can be a change catalyst and provide opportunities for others to become the next wave of leaders solving important issues.
What do you do when you’re not working?
Is this a trick question? I’m usually always working unless I’m sleeping, but even then I dream about work.
In all seriousness, I’m in grad school until May and being a student again has its perks—like free admission to local museums, discounts on apparel, and free admission to incredible conferences. Whenever I have a free day, I try to spend the time feeding a different part of myself, whether that’s a short walk through the park. A quick glass of wine at a wine bar. A good book to read on the train. A lecture on a topic I’m not familiar with. Though I prefer to do these activities alone, I do try to remain social and will often invite a friend or a new acquaintance to join me.
What is the biggest lesson you’ve learned from being out on your own?
Ask for help and use the tools around you to be more efficient. I try to automate and delegate most of my admin tasks these days, from book keeping to design to growth marketing within my business. My time is best used on the bigger picture. I have an incredible team of talented humans around me that help make what I do even better. And because I have that foundation, it allows me to take on greater risks.
Talk about a time you failed big time and what you did next.
I was seeking some funding for the business and just knew I had it in the bag. Unfortunately, that funding fell through. It was utterly disappointing to say the least. In my mind, that funding was going to allow me to hire another person on to the team and make life a lot smoother. So I went back to the drawing board and mapped out how the business was going to survive without the funding and where I would need to cut back and strategize how to drive sales. I’m grateful for that learning lesson. It takes grit to survive.
Who do you look up to or look to for inspiration/advice?
I’m a life-long learner with a book shelf and Feedly profile full of articles and excerpts galore. Thus, I derive information from everywhere; authors, musicians, artists, teachers, political commentators, students. I try to keep my ears and my spirit open for wherever I can derive solid knowledge and wisdom from.
What’s your motto, or some words you live by?
You can do the hard things. Always.
What advice would you offer to someone who wants to be an entrepreneur?
Leadership trumps influence. Work hard, be kind, keep learning, stay curious.
Where can people stalk ya?
Insta:@_theplugdaily
FB: BLKTECHCLT group or The Plug Daily
Twitter:@_theplugdaily
What’s your “power color”?
Fuschia. Because I have a stellar vegan lipstick that matches.
A Note from BW on Sherrell…
We chose Sherrell to represent the OPPORTUNITY space. She is someone who’s built support systems around others and been a leader in so many ways. She’s inspiring to us because she’s looking outside the box to welcome everyone into it and proves that one person can and should make a difference. She is strategic, perseverant and strong, everything a successful entrepreneur has to be.
#CLTInspreneurs: Haley Bohon
Meet Haley, founder of SkillPop
Meet Haley– she has lived in Charlotte, with her husband, for about 5 years now. She runs a startup called SkillPop where they work to make in-person learning accessible through community-based pop-up classes. Haley believes in doing work that you care about, in the power of good community, and in making people feel welcome.
Owner:
About:
SkillPop is a company based in Charlotte, NC working to make in-person learning accessible. We host pop-up classes on everything from photography to marketing, all taught by local professionals with skills to share and hosted in interesting areas of the community. Since launching in 2015 SkillPop has expanded to Raleigh, NC, Greenville, SC and in Nashville, TN; between all markets, the company has taught over 10,000 students.
What is a typical day like for you?
Every day is different, and my weeks ebb and flow depending on what we have going on as a company. Most days for me are a mix of meeting with my team, working on new launches or projects, and talking to partners or teachers – with some HR & finance work woven in as well. If I’m not a class in the evening, I’m usually cooking, going on a long walk, working on a project around the house or spending time with my husband & friends!
Favorite part about being an entrepreneur?
Far and above, I love working on something that I feel really passionately about. It sounds so simple, but I love what I do and I don’t take that for granted!
Least favorite?
Emails! My inbox feels like a constant game of catch-up that I can never win.
What did you do before you went out on your own?
Before launching SkillPop I was a project manager for local tech company Passport. Prior to that, I was in product development for Newell Rubbermaid.
Why did you pick Charlotte as the home of your business?
I lived in Charlotte before launching SkillPop so it was a natural place to start a business, but it’s been a perfect community for us and the amount of support we’ve received from day one has been incredible.
What inspired you to go out on your own?
I truthfully launched SkillPop because the idea of making in-person learning more accessible was something that I couldn’t shake, and I needed to see if it worked. Having said that, it helped that I was working for a tech-startup before launching my own company! There’s something about sitting in arms length from the CEO and seeing a more of how businesses run and grow that makes launching a company feel more attainable.
What do you do when you’re not working?
I spend a decent amount of time cooking and working on house projects with my husband, but we also love exploring Charlotte and trying new places in the city. I’m a big reader, I enjoy traveling, and I love a quiet Friday night with Netflix, pizza and a glass of wine.
What is the biggest lesson you’ve learned from being out on your own?
I’ve learned to trust my gut. There are five thousand ways to build a business and I’ve gotten more advice than I can remember over the last two years. All of it is well-intentioned, much of it is valuable, but it isn’t all advice that makes sense for me and for my business, so trusting my gut is something I had to learn early on.
Talk about a time you failed big time and what you did next.
The funny thing about starting a business for the first time is that you’re doing everything for the first time. And as much as there are great resources out there to learn from, there are also a thousand different ways to run a business and plenty of spaces to make mistakes! So far, we haven’t had a terribly rocky road – although there have definitely been moments where I did something different than I would have done in retrospect. I take a “one-day-at-a-time” approach to entrepreneurship, though. Good or bad, each step is still that – a step – and we keep moving forward.
Who do you look up to or look to for inspiration/advice?
So many teachers in the SkillPop community are inspiring to me – we have a group made up of some of the top creatives, business leaders, and makers across Charlotte, Raleigh and Greenville and it’s incredible to watch their businesses grow! I also love to read and gain a lot of inspiration that way; Gretchen Rubin & Laura Vanderkam are two of my current favorite thought-leaders.
What’s your motto, or some words you live by?
I always say “don’t follow the rules that aren’t there.” Think life is supposed to be lived out a certain way? Who says? Realizing that those rules were never really there to begin with freed me up to make the big decisions that have helped me get where I am today.
What advice would you offer to someone who wants to be an entrepreneur?
Trust yourself. Try to find that opportunity that both brings you joy and meets a real need. Don’t wait too long to bring your idea to market – test, launch, iterate and re-launch. You’ve got this!
Where can people stalk ya?
Insta: @skillpopclt / @skillpophq
FB: @skillpophq
Twitter: @skillpophq
What’s your “power color”?
Blue!
A Note from BW on Haley…
We chose Haley to represent the EDUCATION space. She’s brought people together in a new way in Charlotte, through hands on and accessible learning. Not only is she brilliant (ahem, she’s an ex-engineer), everything she touches turns to gold, and it’s not because she’s lucky: she works SO hard, remains steadfast to her (and the company’s) values and busts ass to make things happen (example: has brought SkillPop to 2 new cities this year!). On top of that, she’s probably the most humble person you’ll ever meet and when you do, she will tell you she works for SkillPop. We look up to you Haley, and truly admire everything you do for this city.