Entries by

How five Charlotte entrepreneurs are using the PPP to tackle business disruption amid Covid-19

Covid-19 hit Corri Smith’s business hard. Black Wednesday is a marketing and public relations firm. Most of Smith’s clients are in the hospitality, food and beverage industries — all suffering under the pandemic restrictions. Those clients were forced to pull back. Smith said her revenue was “crushed.” She estimated it dropped by about 70%. Read the […]

supportlocalorelse.com

In effort to support local businesses during these trying times, BW owner Corri Smith, thanks to the help of friend Garrett Tichy (Owner of Hygge, check it out), has launched a resourceful website to help support local companies in Charlotte. supportlocalorelse.com Charlotte’s small businesses empower the creativity, passion and community that make our city thrive. But […]

How to Create Quality Social Media Marketing Posts

Social media marketing has grown in popularity and sophistication in recent years. Unfortunately for many small business owners, the rapid changes, combined with a steep learning curve and lack of time to learn the different platforms, have left many struggling to establish and grow a strong social media presence. What is a small business owner […]

PR Trends For 2019

With the complete world takeover of social media, lots of things have changed, especially Public Relations. As more businesses are in the landscape, marketing has shifted toward storytelling and content has become heavily video-focused, competition is HIGHER THAN HIGH and it’s become that much more important for brands to find the best ways of getting […]

Community Building For Brands

People (especially younger people) want to show love for the brands they buy from and this can often be executed through engaging with these fave brands on social media: following, reposting, liking, commenting, etc. Many people don’t just want to buy things, they are looking for a sense of community and are very choosy about […]

#ItsReallyMeCLT: Black Wednesday

Meet the team behind Black Wednesday Instagram Handle: @blackwedco Twitter Handle: @blackwedco Website: blackwednesday.co Brand: Black Wednesday What’s the purpose of your brand? We’re designing marketing, social media and PR programming for small to large sized businesses. Our goal is to personify brands and help them connect with their audiences in authentic and engaging ways.  […]

#ItsReallyMeCLT: Nikki Wolfe

Meet Nikki, Senior Community & Marketing Director for Yelp Charlotte. Meet Nikki, the senior community & marketing director for Yelp Charlotte.  Instagram Handle: @yelpcharlotte Twitter Handle: @yelpcharlotte Website: Yelp.com Brand: Yelp Charlotte What’s the purpose of your brand? Yelp connects people to great local businesses. How long have you worked with/on your current brand? My […]

Wednesday Everyday

Because everyday is Wednesday in our world, we decided to let everyone know… And so can you.  Pick up one of our tees now by ordering through the paypal button below! So… how much do you love WEDNESDAY? Fit Women’s Fit $17.00 USDUnisex Fit $17.00 USD Size SmallMediumLarge Color BlackBlackBlack

The Power of Facebook Groups

As marketers, we have found that organic reach on a brand’s FB Business Page continues to dwindle.  According to DigiDay, “the social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Agencies believe brands will have to spend […]

We’ve wrapped our #CLTInspreneurs campaign, but here are more inspiring people you need to know.

Meet: David Jessup, Jr., founder and CEO of Digi-Bridge   What’s the “silliest” thing you’ve done in the name of making your business happen? Our first two years in operation, I used my kitchen cabinets to store Legos, simple circuits and other programming materials. Staff would have to come over and scavenge through my kitchen to […]