Covid-19 hit Corri Smith’s business hard. Black Wednesday is a marketing and public relations firm. Most of Smith’s clients are in the hospitality, food and beverage industries — all suffering under the pandemic restrictions. Those clients were forced to pull back. Smith said her revenue was “crushed.” She estimated it dropped by about 70%. Read the […]
In effort to support local businesses during these trying times, BW owner Corri Smith, thanks to the help of friend Garrett Tichy (Owner of Hygge, check it out), has launched a resourceful website to help support local companies in Charlotte. supportlocalorelse.com Charlotte’s small businesses empower the creativity, passion and community that make our city thrive. But […]
Social media marketing has grown in popularity and sophistication in recent years. Unfortunately for many small business owners, the rapid changes, combined with a steep learning curve and lack of time to learn the different platforms, have left many struggling to establish and grow a strong social media presence. What is a small business owner […]
With the complete world takeover of social media, lots of things have changed, especially Public Relations. As more businesses are in the landscape, marketing has shifted toward storytelling and content has become heavily video-focused, competition is HIGHER THAN HIGH and it’s become that much more important for brands to find the best ways of getting […]
People (especially younger people) want to show love for the brands they buy from and this can often be executed through engaging with these fave brands on social media: following, reposting, liking, commenting, etc. Many people don’t just want to buy things, they are looking for a sense of community and are very choosy about […]
Meet the team behind Black Wednesday Instagram Handle: @blackwedco Twitter Handle: @blackwedco Website: blackwednesday.co Brand: Black Wednesday What’s the purpose of your brand? We’re designing marketing, social media and PR programming for small to large sized businesses. Our goal is to personify brands and help them connect with their audiences in authentic and engaging ways. […]
Meet Nikki, Senior Community & Marketing Director for Yelp Charlotte. Meet Nikki, the senior community & marketing director for Yelp Charlotte. Instagram Handle: @yelpcharlotte Twitter Handle: @yelpcharlotte Website: Yelp.com Brand: Yelp Charlotte What’s the purpose of your brand? Yelp connects people to great local businesses. How long have you worked with/on your current brand? My […]
Because everyday is Wednesday in our world, we decided to let everyone know… And so can you. Pick up one of our tees now by ordering through the paypal button below! So… how much do you love WEDNESDAY? Fit Women’s Fit $17.00 USDUnisex Fit $17.00 USD Size SmallMediumLarge Color BlackBlackBlack
As marketers, we have found that organic reach on a brand’s FB Business Page continues to dwindle. According to DigiDay, “the social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Agencies believe brands will have to spend […]
Meet: David Jessup, Jr., founder and CEO of Digi-Bridge What’s the “silliest” thing you’ve done in the name of making your business happen? Our first two years in operation, I used my kitchen cabinets to store Legos, simple circuits and other programming materials. Staff would have to come over and scavenge through my kitchen to […]