Building brands from the bottom up, or campaigns from the top down. We work with you to create collaborative and integrated efforts across your platforms to get the most impact out of your marketing. We are here to offer guidance on how to meet your goals, connect with your audience, and make cool stuff happen. From budgeting, to how to leverage your team and partners, to advisement on messaging, we’re ready to dig in and help. Our consulting work is strategic, with context to what’s going on in the global and local landscapes.
What is a Black Wednesday?
Black Wednesday was created to support brands as they try to build authentic and meaningful conversations and connections with their target audiences.
We offer marketing consultancy, small/medium sized business marketing strategy, organic social media strategy and management, public relations, and branding and design services.
We see you, looking for something different. You are in the right place.
WHAT WE DO
Let us help you craft stories and messages that the media care about to help you get more attention and credibility. We will work to make sure your brand is properly, positively and thoughtfully represented out in the community. We can also leverage our PR and relationship building experience to support with sales, team and campaign outreach which may include influencers, businesses or other types of partners.
We work with companies to develop strategies, manage their platforms, and continuously evolve programming in order to get the most out of their social media storytelling. We consult based on what and who you’re working with to define how to optimize your organic social media platforms in order to make them work for you. We can help in every area of social, whether it’s in hiring the best person to your team or taking on the work ourselves.
We can help you build a brand from scratch or leverage your brand guidelines to produce the design items you need. Don’t have brand guidelines? Let’s build some. We will work with you to create a branded and visual look that will create a consistent image and appeal to your audience. Not sure what you need? We have business experience to understand your context and can help you identify what you need, make some recommendations and do the work. We’re doing good. honest. design.
IT’S ALWAYS WEDNESDAY HERE. IT’S ALWAYS WEDNESDAY HERE.
We are hands-on, so the client can be hands-off. Well, in theory. But we ARE pretty self-sufficient. We aren’t the type of agency that sits back and waits. We are proactive.
Our extensive experience allows us to lead and guide, building trust along the way. We work diligently to demonstrate our value and to make sure the job gets done superbly. Some might call it… magic.
We are a 100% referral-built company, which means that every client comes from + word of mouth (and we think that’s pretty rad).
Check out some of our recent work and click on OUR WORK tab to see more case studies.
CLIENTS IN THE NEWS
Customshop Named #1 Restaurant in Charlotte by Axios Charlotte
Meet Pure Intentions via WCNC
Viva Chicken’s 10 Year Celebration Highlighted via Nation’s Restaurant News
Customshop Named As Outstanding Date Night Spot In Charlotte via Eater Carolinas
The Vintage’s Expansion Announcement via Cigar Journal
Chopt wins > Sweetgreen via The Takeout
Customshop Bartender Featured in Eat This
The Vintage Purchases Whiskgars in Gastonia via Charlotte Observer
Samaritan House Launches Save Our Home Campaign via WBTV
University City Partners Welcomes Keith Stanley via QC Metro
VIVA Chicken Launched In Charlotte And Keeps Expanding via Forbes
Chopt Offers Recommendations for Salad Choppers via Food and Wine
LET’S MAKE MAGIC TOGETHER
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