MARKETING MAGIC

BLACK WEDNESDAY?

Black Wednesday is a creative marketing and PR company that focuses on grassroots efforts to authentically connect brands to their audiences.

At BW, we dive into a client’s brand strategy to custom build marketing programs tailored to fit their vision, voice and goals. We develop creative stories and campaigns that exemplify their core values and beliefs, help them get plugged into the larger dialogues in their communities and seek innovative opportunities for organic coverage and engagement.

We call this brand personification: when your business behaves like a person allowing you to market differently. We want to help you share the living, breathing human passion behind exactly what gets you up in the morning (besides coffee). Let’s be honest, we love coffee, but we’re even bigger fans of the authentic interchange inspired by sharing a cup. Our role: setting the table for your next conversation.

Whether it’s marketing consultancy, public relations, social media, event marketing, or strategy services, if you care about it, we will amplify the message and help you participate differently.

So let’s talk: contact us today and let’s have a conversation about your next conversation.

Let’s talk about the story you need help writing and/or sharing. We can help you design programming and plans to get the word out through traditional and alternative media, social media, your website, influencer marketing and more.

We can create and design your press release to tell your story in an exciting way; we’ll then pitch the media to secure coverage and the third party credibility you need to support the launch of your newest product, restaurant, marketing campaign, rebrand, etc.

In our book, social media is the most powerful marketing tool you have at your fingertips (literally) because for the most part: it’s free. We’ll help you design creative and innovative campaigns, engage with your target audience and grow your community (and sales!).

It’s important for your brand to connect with people online and off, period. AND, well, everyone loves a good party. From grand opening events to media reveals to influencer and blogger events, we’ll get your brand in front of the right people.

PRESS

Fran's Filling Station

14 romantic places to celebrate Valentine’s Day in Charlotte

BLT Steak

Here’s what to look forward to at this Saturday’s Queen City Brewers Festival 2019

Protagonist

12 best brunch spots in Charlotte, plus what to order at each

La Belle Helene

What goes on inside of Uptown’s skyscrapers, anyway? Your guide to Charlotte’s 10 tallest buildings.

La Belle Helene

Riders Spend Additional $13M in Charlotte as Lyft Opens Hub Lite in Charlotte

Lyft

13 best spots for a wine and cheese night

La Belle Helene

Protagonist Hires Former Wicked Weed Brewer

Protagonist

What’s Your Dish – Queen’s Feast edition

BLT Steak

Protagonist Announces Wicked Weed Alumnus as Head Brewer

Protagonist

New head brewer has ‘fun’ and ‘experimental’ beers in store for NoDa’s Protagonist

Protagonist

NoDa nanobrewery ramps up construction, owner talks Charlotte’s first ‘flux capacitor’

Protagonist

Recovery Mode: Here are 20 Charlotte Foodies’ Favorite Healthy Meals in Charlotte

Chopt

14 Best Restaurants in Uptown Charlotte

La Belle Helene

Photo tour: How to eat and drink your way through the Ritz in 24 hours

BLT Steak

6 Tips for Building Community Around Your Brand

Black Wednesday

Hot take: Work-life balance is overrated, says Black Wednesday’s Corri Smith

Black Wednesday

Opening Soon List: All 34 restaurants, breweries and bars opening soon in Charlotte

Chopt, Protagonist

Healthy Eats 2019: Enter to Win $50 Gift Cards from Chopt, Cava, Frutta Bowls & Our Fave CLT Juice Spots

Chopt

New brewery set for South End as Charlotte’s craft beer boom shows no signs of slowing

Protagonist

Chic places in Charlotte to host a bridal shower

La Belle Helene

Will Charlotte’s craft-beer bubble burst in 2019? Or will it simply shift shape?

Protagonist

28 best salads in Charlotte, ranked

Chopt, Fran's Filling Station, La Belle Helene

scoopEATS. Anticipated 2019 Openings plus 6 New Spots & Other Charlotte Food News for January.

Chopt

Fox 46 Video: Scallops with Baby Spinach & Brown Butter Caper Sauce

La Belle Helene

Charlotte Adds Two Advanced Cicerones

Protagonist

WFAEats: The Best Things We Ate In 2018

La Belle Helene

CBD Infused Food And Drinks Are Available In The Queen City

BLT Steak

Charlotte Restaurants Serving New Year’s Eve Dinner

BLT Steak, La Belle Helene, Bardo

Our Picks on Where to Go for New Year’s Eve in Charlotte

BLT Steak

Forget cooking: 17 places to eat out on Christmas Day in Charlotte

BLT Steak

10 openings we’re looking forward to most in 2019

Protagonist

Classroom Central helps local teachers distribute millions in free school supplies

Chopt

Where to Eat on Christmas Eve ~ the 2018 Edition

BLT Steak, La Belle Helene

Charlotte’s Best New Restaurants of 2018

La Belle Helene

25 Best New Restaurants in Charlotte: 2019

La Belle Helene

10 places to find CBD-infused food and drink in Charlotte

BLT Steak

Charlotte Restaurants Open on Christmas Eve & Christmas Day 2018

BLT Steak, La Belle Helene

Protagonist Hires Christopher Westgard to Lead Beverage Program

Protagonist

BLT Steak Adds Holiday CBD Oil Cocktails to Menu

BLT Steak

17 of the best places to eat and drink before a Carolina Panthers game

La Belle Helene

Is Face-to-Face Communication Dying?

Black Wednesday

French Cuisine is available in the heart of Charlotte and it’s the perfect fancy date night idea

La Belle Helene

Protagonist Announces Advanced Cicerone Hire

Protagonist

Protagonist Clubhouse makes first hire, with much more to come

Protagonist

LA BELLE HELENE MEETS THE QUEEN

La Belle Helene

Ribbon-cuttings in Reporter communities

Chopt

At Home with Roby: Protagonist Clubhouse

Protagonist

Get to Know: La Belle Helene Interior Designer Carrie Frye

La Belle Helene

Top 25 Restaurants in Charlotte: 2018 Edition

La Belle Helene

3 Ways Charlotteans Can Help for #GivingTuesday

SHARE Charlotte

#GivingTuesdayCLT inspires community to give back

SHARE Charlotte

Hundreds support #GivingTuesdayCLT by giving back

SHARE Charlotte

Giving Tuesday

SHARE Charlotte

Dottie Rose Foundation

SHARE Charlotte

Animal Adoption League

SHARE Charlotte

Giving Tuesday

SHARE Charlotte

Share CLT

SHARE Charlotte

Share CLT: Matthews Playhouse

SHARE Charlotte

Hundreds support #GivingTuesdayCLT by giving back

SHARE Charlotte

Shining Hope Farms turns to community for donations

SHARE Charlotte

Good Beer, Good Music, Good Cause

SHARE Charlotte

GivingTuesdayCLT & Bottle Cap Group

SHARE Charlotte

What’s Your Dish?

BLT Steak

Looking for somewhere to host your holiday party? Try one of these 11 spots

Fran's Filling Station

Where To Take Family, Out Of Town Visitors During The Holidays

La Belle Helene

Share CLT: Matthews Playhouse

SHARE Charlotte

Parents visiting? Here’s where to take them for breakfast, lunch and dinner

La Belle Helene

14 best new dishes from restaurants that opened in 2018

La Belle Helene

A Night Out in … Uptown

La Belle Helene

15 best mac and cheese dishes in Charlotte

La Belle Helene

Charlotte Restaurants Open on Thanksgiving 2019

BLT Steak

Top 50 restaurants in Charlotte, ranked

La Belle Helene

The busy person’s guide to giving back to the Charlotte community this season

SHARE Charlotte

Here are 18 restaurants that will be open on Thanksgiving – plus some that are taking to-go orders

BLT Steak, La Belle Helene

A beer-drinker’s map of the 47 Charlotte-area breweries—and what to order there

Protagonist

The busy person’s guide to Thanksgiving in Charlotte (whether you want to skip cooking or hosting—or both)

BLT Steak, La Belle Helene

Planning a Holiday Dinner Out with Friends? Our Favorite Charlotte Restaurants for a Very Festive Occasion

La Belle Helene

Soul In The Raw

Black Wednesday

Chains opening Atlanta locations this week offer deals, ways to give back

Chopt

30+ Free meals (and more) for military on Veterans Day 2018

BLT Steak

Where to Have Thanksgiving 2018 in CLT If You Don’t Want to Cook

BLT Steak

Protagonist

New brewery on tap for NoDa

Protagonist

New brewery named Three Pillars Brewing opening near Popbar in NoDa

Protagonist

10 must-try kid-friendly restaurants in Charlotte that even adults will enjoy

Chopt

New brewery, restaurant, coffee shop approved in a booming neighborhood near uptown 

Protagonist

Three friends think Charlotte could use more breweries. So they did something about it

Protagonist

Inside this NoDa brewery’s plans for a modern-day clubhouse

Protagonist

See renderings of Protagonist Clubhouse, the new nano-brewery coming to NoDa

Protagonist

Inside this NoDa brewery’s plans for a modern-day clubhouse

Protagonist

Opening Soon List: All 28 restaurants and bars opening soon in Charlotte

Protagonist

Black Wednesday’s Corri Smith

Black Wednesday

Uber, Lyft to offer free rides to the polls on Election Day

Lyft

Thanksgiving: We’ve got 17 Charlotte restaurants and markets to cook your dinner

BLT Steak

Ride-share companies embrace election frenzy

Lyft

Need a lift to the polls? Local groups offer rides to voters

Lyft

Uber and Lyft will provide free and discounted rides to polls for midterm elections

Lyft

These 26 Charlotte Women Influence Your QC Lifestyle (And You May Not Even Know It).

Black Wednesday

Lyft and Uber to Offer Free or Discounted Rides on Election Day

Lyft

Charlotte’s top restaurant openings of 2018—and a few we’re looking forward to most

La Belle Helene

Social Media Strategists: How to Set Your Prices

Black Wednesday

5 ways you can volunteer this fall

SHARE Charlotte

Editor’s Escape: Charlotte Staycation

La Belle Helene

The end of an era: After 4 years, the finale of #instabeerupCLT is here

Black Wednesday

These are the 6 best French onion soups in Charlotte

La Belle Helene

The Tale of a Ripped Skirt, Ugly Crying, and a Beautiful Brunch at La Belle Helene

La Belle Helene

LOBSTER GRILL CHEESE

BLT Steak

In Praise of Service

BLT Steak

Party Pics! Alain Ducasse Visits La Belle Helene in Charlotte

La Belle Helene

Black Wednesday’s Corri Smith Knows How to Build a Brand… and Throw a Party 

Black Wednesday

13 Best New Restaurants of 2018

Zeppelin, La Belle Helene

10 Top Places to Host a Rehearsal Dinner in the Charlotte Area

La Belle Helene

21 Entrepreneurs Explain What They Love About Being An Entrepreneur

Black Wednesday

4 places to get a taste of Paris without leaving Charlotte

La Belle Helene

7 Benefits Of Working With A Digital Agency Vs In-House Team

Black Wednesday

Fran Scibelli Adheres to Her Own Palate

Fran's Filling Station

Charlotte activity picks for this week: Sept. 24-30

Fran's Filling Station

Top Ten Artful Apertifs

La Belle Helene

What’s Your Dish?

BLT Steak

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OUR TEAM IS RAD

OH, LOOK, IT’S OUR BLOG

Check out our latest campaign, stories, tips/tricks, and more…

Now Hiring: Full-Time PR Specialist

corri smith January 20 / 2019

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PR Trends For 2019

corri smith January 14 / 2019

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Community Building For Brands

corri smith January 02 / 2019

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#ITSREALLYMECLT: Amie Kiehn, Astasia Williams and Courtney Rivera

evelyn December 05 / 2018

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#ItsReallyMeCLT: Black Wednesday

corri smith November 28 / 2018

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#ItsReallyMeCLT: Varian Shrum

evelyn November 21 / 2018

Read more

WHAT OUR
CLIENTS
SAY

We love the people we get to work with. They are passionate, excited and have a little edge.

Semicolon

We worked with Black Wednesday when our business started to rapidly expand; our brand had grown organically through social media and word of mouth, and I knew that it was time for a more intentional marketing & PR push. Corri is an out-of-the-box thinker, is a leader in the social media and marketing worlds and helped give us the push we needed.

Haley Bohon - Founder & CEO, Skillpop.

Semicolon

Black Wednesday brings a unique perspective on all creative concepts when it comes to our brand that allows us to have a voice. They help give us the ability to stand out in the social world and local community while still being true to our mission and core concepts.

Angelique Morabito, Wheelhouse Media + Wheelhouse Media Foundation .

Semicolon

Corri gives 110 percent to every project she takes on. She brings extensive social media knowledge and expertise to the table and is a pleasure to work with.

Addie Rising - Content Manager, SHARE Charlotte .

Semicolon

We have nothing but good things to say about Corri & the Black Wednesday crew. They help us navigate the social media world with ease and support our creative campaigns no matter how wild they are.

Caleb Clark, Enemy To Fashion.

HIT US UP

We’re happy to talk to you about your goals and see how we can help.

ADDRESS

1200 E. 36th Street, C
Charlotte, NC 28205

EMAIL

info@blackwednesday.co

GET ON THE BLACK LIST