MARKETING MAGIC

BLACK WEDNESDAY?

Black Wednesday is a creative marketing and PR company that focuses on grassroots efforts to authentically connect brands to their audiences.

At BW, we dive into a client’s brand strategy to custom build marketing programs tailored to fit their vision, voice and goals. We develop creative stories and campaigns that exemplify their core values and beliefs, help them get plugged into the larger dialogues in their communities and seek innovative opportunities for organic coverage and engagement.

We call this brand personification: when your business behaves like a person allowing you to market differently. We want to help you share the living, breathing human passion behind exactly what gets you up in the morning (besides coffee). Let’s be honest, we love coffee, but we’re even bigger fans of the authentic interchange inspired by sharing a cup. Our role: setting the table for your next conversation.

Whether it’s marketing consultancy, public relations, social media, event marketing, or strategy services, if you care about it, we will amplify the message and help you participate differently.

So let’s talk: contact us today and let’s have a conversation about your next conversation.

Let’s talk about the story you need help writing and/or sharing. We can help you design programming and plans to get the word out through traditional and alternative media, social media, your website, influencer marketing and more.

We can create and design your press release to tell your story in an exciting way; we’ll then pitch the media to secure coverage and the third party credibility you need to support the launch of your newest product, restaurant, marketing campaign, rebrand, etc.

In our book, social media is the most powerful marketing tool you have at your fingertips (literally) because for the most part: it’s free. We’ll help you design creative and innovative campaigns, engage with your target audience and grow your community (and sales!).

It’s important for your brand to connect with people online and off, period. AND, well, everyone loves a good party. From grand opening events to media reveals to influencer and blogger events, we’ll get your brand in front of the right people.

PRESS

Who are The Charlotte Chefs to Know Right Now

La Belle Helene

The Essential Breweries in Charlotte to Visit Right Now

Protagonist, NoDa Brewing Company

Will this Charlotte restaurant’s fancy loo be named the best bathroom in America?

La Belle Helene

From live animals to architect touches: 10 quirky restrooms vying for the title of America’s best

La Belle Helene

Popular salad concept scouts Charlotte expansion options, updates uptown plans

Chopt

Chopt in the Studio

Chopt

Four Restaurants Are Finalists for 2019’s Best Restroom Contest

La Belle Helene

Four Restaurants Are Finalists for 2019’s Best Restroom Contest

La Belle Helene

Johnny Fly Co in Studio

Johnny Fly Co.

Wilson’s World: Celebrating the 3rd Anniversary of Johnny Fly Co at Their NoDa Store

Johnny Fly Co.

High Branch Brewing Co. First Tenant of Gibson Mill Market

Gibson Mill

High Branch Brewing Co. First Tenant of Gibson Mill Market

Gibson Mill

First look: Local retailer is dropping new eyewear, plus there’s a party

Johnny Fly Co.

Fran’s Filling Station- Fox 46

Fran's Filling Station

Menu Hopping: NoDa Brewing Company

NoDa Brewing Company

Free popsicles from Chopt in Uptown Charlotte Monday to celebrate new summer menu

Chopt

Gibson Mill Market’s first tenant will be a local brewer

Gibson Mill

First Impression: French brasserie La Belle Helene

La Belle Helene

Johnny Fly Co.: Vol. 3 includes free concert with Elenowen at Neighborhood Theatre

Johnny Fly Co.

Locally designed, eco-friendly sunglasses

Johnny Fly Co.

Chopt Creative Salad Co. Opening Ansley Mall Restaurant July 22

Chopt

How social media is changing the way restaurants are designed

La Belle Helene

NoDa Brewing Releases Pink Grapefruit Brizo Craft Spiked Seltzer

NoDa Brewing Company

10 Best Charlotte Marketing Consultants

Black Wednesday

Cautious Business Owners Are Postponing Hiring Because of Concerns of a Weakening Economy

Black Wednesday

Healthy-concept restaurants are putting the green back into Greensboro

Chopt

The Best Restaurants in Charlotte Right Now

La Belle Helene, Bardo

Small business jobs: Owners are worried about hiring

Black Wednesday

Protagonist coming to NoDa -Fox 46

Protagonist

Your guide to Park Road Shopping Center, from a speakeasy to a hardware store with free popcorn

Chopt

Summer Grilling with BLT Steak

BLT Steak

Get to know these 3 new North Charlotte businesses

Protagonist

Five Summer Salads That Top The Charts

Chopt

Episode 244- Protagonist Brewery- Cheers Charlotte Radio

Protagonist

Summer Cocktails with Craft Seltzers

NoDa Brewing Company

Juiced In Time For Summer, Noda Brewing Releases Pink Grapefruit Brizo Craft Spiked Seltzer

NoDa Brewing Company

Protagonist Installs Flux Capacitor

Protagonist

Protagonist Installs Flux Capacitor

Protagonist

The 50 Best Sandwich Spots in America- Big 7 Travel

La Belle Helene

Kids Eat Free Update for Charlotte & Lake Norman

Fran's Filling Station

How The Best Marketing Agencies Screen Clients to Avoid Disasters

Black Wednesday

The 36 Best Salads in Charlotte: Scoop’s 2019 Update

Chopt, Fran's Filling Station

Charlotte Farm to Table… What Farms to What Tables?

Fran's Filling Station

The Protagonist opens today in downtown NoDa

Protagonist

Four Things to Know About Protagonist Clubhouse in NoDa

Protagonist

Inside look at NoDa’s newest brewery — and what’s on tap next for owners

Protagonist

June Restaurants Opening, Closing, Foodie Events, Cooking Classes & More. #scoopEATS.

La Belle Helene

Modern Masters Like You’ve Never Seen Them Before

La Belle Helene

La Belle Helene Names New Executive Chef

La Belle Helene

Kids Eat Free Update for Charlotte & Lake Norman

Fran's Filling Station

Top 10 Best French Fries In Charlotte

Fran's Filling Station

Restaurant Openings, Closings, Events & News. ScoopEATS Now.

Chopt, Protagonist

Freshly tapped: Protagonist in NoDa

Protagonist

Charlotte’s Best Instagram Spots for Summer 2019

La Belle Helene

Where to have your EASTER BRUNCH in Charlotte This Year

BLT Steak

Masters Watch Parties, Black Film Fest, Pop Up Picnic, Wine Fest, Moo&Brew, Oyster Roasts & More. What To Do This Weekend in Charlotte – 4/13

SHARE Charlotte

SHARE Charlotte: 9 Unique Ways for Teens to Give Their Time

SHARE Charlotte

Share Charlotte – Crisis Management

SHARE Charlotte

Where to go for Easter brunch

BLT Steak

Charlotte Restaurant Openings & Closings, Coming Soons, New Menus & Other Food News for April

Fran's Filling Station

SHARE Charlotte: JUSTICE INITIATIVES

SHARE Charlotte

VolunBEERing Offers One-Stop Shop for Community Engagement

SHARE Charlotte

6 ways to get involved in DO GOOD week, from “VolunBEERing” to “Philanthrodating”

SHARE Charlotte

Do Good Week

SHARE Charlotte

Bright Blessings

SHARE Charlotte

VolunBEERing

SHARE Charlotte

Gibson Mill Market to bring dining hall and more shopping to historic mill

Gibson Mill

Concord’s Gibson Mill Developing Food Hall and Market Concept Opening Next Year

Gibson Mill

Gibson Mill Market to Open in Concord Next Year

Gibson Mill

Concord textile mill revamp to add food hall, shopping

Gibson Mill

Gibson Mill in Concord adding new food hall and dining market

Gibson Mill

Announcing Gibson Mill Market, Concord’s new food hall and market

Gibson Mill

EXCLUSIVE: Concord textile mill revamp to add food hall, shopping

Gibson Mill

15 things you MUST eat (or drink) in April

Fran's Filling Station, BLT Steak, La Belle Helene, Pink Cactus

Veteran owner Fran Scibelli shares her story

Fran's Filling Station

CLTBests: Your Neighborhood Fave, Fran’s Filling Station

Fran's Filling Station

Complete list and map of Charlotte’s 30 local breweries, plus the most popular beer at each

Protagonist

5 ways to celebrate National Margarita Day

BLT Steak

BLT Steak: 50% off for military members, first responders and their guests every Sunday

BLT Steak

The (almost) definitive list of 18 places to get fried pickles in Charlotte

Fran's Filling Station

Fran’s Filling Station Owner Needs Kidney

Fran's Filling Station

Al Fresco! The Best Patios in Charlotte ~ by Neighborhood

Fran's Filling Station, La Belle Helene

Where’s the next spot on the Chopt-ing block in the Triad?

Chopt

Here are Our Favorite Cheese & Charcuterie Plates in Charlotte

La Belle Helene

Protagonist Releases Wilder Hirsch Collab

Protagonist

Kids Eat Free Update for Charlotte & Lake Norman

Fran's Filling Station

The hottest restaurant right now in 9 Charlotte neighborhoods

La Belle Helene

Girl Up. How to Throw a Great Galentine’s Day Dinner

La Belle Helene

Protagonist Collaborates on First Beer with Two Regional Breweries

Protagonist

Lyft Providing Free Rides To Cultural Sites

Lyft

Lyft offering $10 off rides to black history museums and relevant cultural sites in February

Lyft

Valentine’s Day is Next Thursday. Where to Go for the Big Date Night.

Fran's Filling Station, Bardo

Midtown to get its first brewery inside refurbished 1926 building

Protagonist

Small But Mighty: These Neighborhood Breweries Are Holding Their Own

Protagonist

9 restaurants to try for date night in Charlotte

Fran's Filling Station

14 romantic places to celebrate Valentine’s Day in Charlotte

BLT Steak

Here’s what to look forward to at this Saturday’s Queen City Brewers Festival 2019

Protagonist

12 best brunch spots in Charlotte, plus what to order at each

La Belle Helene

What goes on inside of Uptown’s skyscrapers, anyway? Your guide to Charlotte’s 10 tallest buildings.

La Belle Helene

Riders Spend Additional $13M in Charlotte as Lyft Opens Hub Lite in Charlotte

Lyft

13 best spots for a wine and cheese night

La Belle Helene

Protagonist Hires Former Wicked Weed Brewer

Protagonist

What’s Your Dish – Queen’s Feast edition

BLT Steak

Protagonist Announces Wicked Weed Alumnus as Head Brewer

Protagonist

New head brewer has ‘fun’ and ‘experimental’ beers in store for NoDa’s Protagonist

Protagonist

NoDa nanobrewery ramps up construction, owner talks Charlotte’s first ‘flux capacitor’

Protagonist

Recovery Mode: Here are 20 Charlotte Foodies’ Favorite Healthy Meals in Charlotte

Chopt

14 Best Restaurants in Uptown Charlotte

La Belle Helene

Photo tour: How to eat and drink your way through the Ritz in 24 hours

BLT Steak

6 Tips for Building Community Around Your Brand

Black Wednesday

Hot take: Work-life balance is overrated, says Black Wednesday’s Corri Smith

Black Wednesday

Opening Soon List: All 34 restaurants, breweries and bars opening soon in Charlotte

Chopt, Protagonist

Healthy Eats 2019: Enter to Win $50 Gift Cards from Chopt, Cava, Frutta Bowls & Our Fave CLT Juice Spots

Chopt

New brewery set for South End as Charlotte’s craft beer boom shows no signs of slowing

Protagonist

Chic places in Charlotte to host a bridal shower

La Belle Helene

Will Charlotte’s craft-beer bubble burst in 2019? Or will it simply shift shape?

Protagonist

28 best salads in Charlotte, ranked

Chopt, Fran's Filling Station, La Belle Helene

scoopEATS. Anticipated 2019 Openings plus 6 New Spots & Other Charlotte Food News for January.

Chopt

Fox 46 Video: Scallops with Baby Spinach & Brown Butter Caper Sauce

La Belle Helene

Charlotte Adds Two Advanced Cicerones

Protagonist

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OUR TEAM IS RAD

OH, LOOK, IT’S OUR BLOG

Check out our latest campaign, stories, tips/tricks, and more…

PR Trends For 2019

corri smith January 14 / 2019

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Community Building For Brands

corri smith January 02 / 2019

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#ITSREALLYMECLT: Amie Kiehn, Astasia Williams and Courtney Rivera

blackcorri December 05 / 2018

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#ItsReallyMeCLT: Black Wednesday

corri smith November 28 / 2018

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#ItsReallyMeCLT: Varian Shrum

blackcorri November 21 / 2018

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#ItsReallyMeCLT: Ken Brown

blackcorri November 14 / 2018

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WHAT OUR
CLIENTS
SAY

We love the people we get to work with. They are passionate, excited and have a little edge.

Semicolon

We worked with Black Wednesday when our business started to rapidly expand; our brand had grown organically through social media and word of mouth, and I knew that it was time for a more intentional marketing & PR push. Corri is an out-of-the-box thinker, is a leader in the social media and marketing worlds and helped give us the push we needed.

Haley Bohon - Founder & CEO, Skillpop.

Semicolon

Black Wednesday brings a unique perspective on all creative concepts when it comes to our brand that allows us to have a voice. They help give us the ability to stand out in the social world and local community while still being true to our mission and core concepts.

Angelique Morabito, Wheelhouse Media + Wheelhouse Media Foundation .

Semicolon

Corri gives 110 percent to every project she takes on. She brings extensive social media knowledge and expertise to the table and is a pleasure to work with.

Addie Rising - Content Manager, SHARE Charlotte .

Semicolon

We have nothing but good things to say about Corri & the Black Wednesday crew. They help us navigate the social media world with ease and support our creative campaigns no matter how wild they are.

Caleb Clark, Enemy To Fashion.

HIT US UP

We’re happy to talk to you about your goals and see how we can help.

ADDRESS

1200 E. 36th Street, C
Charlotte, NC 28205

EMAIL

info@blackwednesday.co

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