BLACK WEDNESDAY?
Black Wednesday is a creative marketing and PR company that focuses on grassroots efforts to authentically connect brands to their audiences.
At BW, we dive into a client’s brand strategy to custom build marketing programs tailored to fit their vision, voice and goals. We develop creative stories and campaigns that exemplify their core values and beliefs, help them get plugged into the larger dialogues in their communities and seek innovative opportunities for organic coverage and engagement.
We call this brand personification: when your business behaves like a person allowing you to market differently. We want to help you share the living, breathing human passion behind exactly what gets you up in the morning (besides coffee). Let’s be honest, we love coffee, but we’re even bigger fans of the authentic interchange inspired by sharing a cup. Our role: setting the table for your next conversation.
Whether it’s marketing consultancy, public relations, social media, event marketing, or strategy services, if you care about it, we will amplify the message and help you participate differently.
So let’s talk: contact us today and let’s have a conversation about your next conversation.
Let’s talk about the story you need help writing and/or sharing. We can help you design programming and plans to get the word out through traditional and alternative media, social media, your website, influencer marketing and more.
We can create and design your press release to tell your story in an exciting way; we’ll then pitch the media to secure coverage and the third party credibility you need to support the launch of your newest product, restaurant, marketing campaign, rebrand, etc.
In our book, social media is the most powerful marketing tool you have at your fingertips (literally) because for the most part: it’s free. We’ll help you design creative and innovative campaigns, engage with your target audience and grow your community (and sales!).
It’s important for your brand to connect with people online and off, period. AND, well, everyone loves a good party. From grand opening events to media reveals to influencer and blogger events, we’ll get your brand in front of the right people.
PRESS
Kids Eat Free Update for Charlotte & Lake Norman
Fran's Filling Station
The hottest restaurant right now in 9 Charlotte neighborhoods
La Belle Helene
Girl Up. How to Throw a Great Galentine’s Day Dinner
La Belle Helene
Protagonist Collaborates on First Beer with Two Regional Breweries
Protagonist
Lyft Providing Free Rides To Cultural Sites
Lyft
Lyft offering $10 off rides to black history museums and relevant cultural sites in February
Lyft
Valentine’s Day is Next Thursday. Where to Go for the Big Date Night.
Fran's Filling Station, Bardo
Midtown to get its first brewery inside refurbished 1926 building
Protagonist
Small But Mighty: These Neighborhood Breweries Are Holding Their Own
Protagonist
9 restaurants to try for date night in Charlotte
Fran's Filling Station
14 romantic places to celebrate Valentine’s Day in Charlotte
BLT Steak
Here’s what to look forward to at this Saturday’s Queen City Brewers Festival 2019
Protagonist
12 best brunch spots in Charlotte, plus what to order at each
La Belle Helene
What goes on inside of Uptown’s skyscrapers, anyway? Your guide to Charlotte’s 10 tallest buildings.
La Belle Helene
Riders Spend Additional $13M in Charlotte as Lyft Opens Hub Lite in Charlotte
Lyft
13 best spots for a wine and cheese night
La Belle Helene
Protagonist Hires Former Wicked Weed Brewer
Protagonist
What’s Your Dish – Queen’s Feast edition
BLT Steak
Protagonist Announces Wicked Weed Alumnus as Head Brewer
Protagonist
New head brewer has ‘fun’ and ‘experimental’ beers in store for NoDa’s Protagonist
Protagonist
NoDa nanobrewery ramps up construction, owner talks Charlotte’s first ‘flux capacitor’
Protagonist
Recovery Mode: Here are 20 Charlotte Foodies’ Favorite Healthy Meals in Charlotte
Chopt
14 Best Restaurants in Uptown Charlotte
La Belle Helene
Photo tour: How to eat and drink your way through the Ritz in 24 hours
BLT Steak
6 Tips for Building Community Around Your Brand
Black Wednesday
Hot take: Work-life balance is overrated, says Black Wednesday’s Corri Smith
Black Wednesday
Opening Soon List: All 34 restaurants, breweries and bars opening soon in Charlotte
Chopt, Protagonist
Healthy Eats 2019: Enter to Win $50 Gift Cards from Chopt, Cava, Frutta Bowls & Our Fave CLT Juice Spots
Chopt
New brewery set for South End as Charlotte’s craft beer boom shows no signs of slowing
Protagonist
Chic places in Charlotte to host a bridal shower
La Belle Helene
Will Charlotte’s craft-beer bubble burst in 2019? Or will it simply shift shape?
Protagonist
28 best salads in Charlotte, ranked
Chopt, Fran's Filling Station, La Belle Helene
scoopEATS. Anticipated 2019 Openings plus 6 New Spots & Other Charlotte Food News for January.
Chopt
Fox 46 Video: Scallops with Baby Spinach & Brown Butter Caper Sauce
La Belle Helene
Charlotte Adds Two Advanced Cicerones
Protagonist
WFAEats: The Best Things We Ate In 2018
La Belle Helene
CBD Infused Food And Drinks Are Available In The Queen City
BLT Steak
Charlotte Restaurants Serving New Year’s Eve Dinner
BLT Steak, La Belle Helene, Bardo
Our Picks on Where to Go for New Year’s Eve in Charlotte
BLT Steak
Forget cooking: 17 places to eat out on Christmas Day in Charlotte
BLT Steak
10 openings we’re looking forward to most in 2019
Protagonist
Classroom Central helps local teachers distribute millions in free school supplies
Chopt
Where to Eat on Christmas Eve ~ the 2018 Edition
BLT Steak, La Belle Helene
Charlotte’s Best New Restaurants of 2018
La Belle Helene
25 Best New Restaurants in Charlotte: 2019
La Belle Helene
10 places to find CBD-infused food and drink in Charlotte
BLT Steak
Charlotte Restaurants Open on Christmas Eve & Christmas Day 2018
BLT Steak, La Belle Helene
Protagonist Hires Christopher Westgard to Lead Beverage Program
Protagonist
BLT Steak Adds Holiday CBD Oil Cocktails to Menu
BLT Steak
17 of the best places to eat and drink before a Carolina Panthers game
La Belle Helene
Is Face-to-Face Communication Dying?
Black Wednesday
French Cuisine is available in the heart of Charlotte and it’s the perfect fancy date night idea
La Belle Helene
Protagonist Announces Advanced Cicerone Hire
Protagonist
Protagonist Clubhouse makes first hire, with much more to come
Protagonist
LA BELLE HELENE MEETS THE QUEEN
La Belle Helene
Ribbon-cuttings in Reporter communities
Chopt
At Home with Roby: Protagonist Clubhouse
Protagonist
Get to Know: La Belle Helene Interior Designer Carrie Frye
La Belle Helene
Top 25 Restaurants in Charlotte: 2018 Edition
La Belle Helene
3 Ways Charlotteans Can Help for #GivingTuesday
SHARE Charlotte
#GivingTuesdayCLT inspires community to give back
SHARE Charlotte
Hundreds support #GivingTuesdayCLT by giving back
SHARE Charlotte
Giving Tuesday
SHARE Charlotte
Dottie Rose Foundation
SHARE Charlotte
Animal Adoption League
SHARE Charlotte
Giving Tuesday
SHARE Charlotte
Share CLT
SHARE Charlotte
Share CLT: Matthews Playhouse
SHARE Charlotte
Hundreds support #GivingTuesdayCLT by giving back
SHARE Charlotte
Shining Hope Farms turns to community for donations
SHARE Charlotte
Good Beer, Good Music, Good Cause
SHARE Charlotte
GivingTuesdayCLT & Bottle Cap Group
SHARE Charlotte
What’s Your Dish?
BLT Steak
Looking for somewhere to host your holiday party? Try one of these 11 spots
Fran's Filling Station
Where To Take Family, Out Of Town Visitors During The Holidays
La Belle Helene
Share CLT: Matthews Playhouse
SHARE Charlotte
Parents visiting? Here’s where to take them for breakfast, lunch and dinner
La Belle Helene
14 best new dishes from restaurants that opened in 2018
La Belle Helene
A Night Out in … Uptown
La Belle Helene
15 best mac and cheese dishes in Charlotte
La Belle Helene
Charlotte Restaurants Open on Thanksgiving 2019
BLT Steak
Top 50 restaurants in Charlotte, ranked
La Belle Helene
The busy person’s guide to giving back to the Charlotte community this season
SHARE Charlotte
Here are 18 restaurants that will be open on Thanksgiving – plus some that are taking to-go orders
BLT Steak, La Belle Helene
A beer-drinker’s map of the 47 Charlotte-area breweries—and what to order there
Protagonist
The busy person’s guide to Thanksgiving in Charlotte (whether you want to skip cooking or hosting—or both)
BLT Steak, La Belle Helene
Planning a Holiday Dinner Out with Friends? Our Favorite Charlotte Restaurants for a Very Festive Occasion
La Belle Helene
Soul In The Raw
Black Wednesday
Chains opening Atlanta locations this week offer deals, ways to give back
Chopt
30+ Free meals (and more) for military on Veterans Day 2018
BLT Steak
Where to Have Thanksgiving 2018 in CLT If You Don’t Want to Cook
BLT Steak
Protagonist
New brewery on tap for NoDa
Protagonist
New brewery named Three Pillars Brewing opening near Popbar in NoDa
Protagonist
10 must-try kid-friendly restaurants in Charlotte that even adults will enjoy
Chopt
New brewery, restaurant, coffee shop approved in a booming neighborhood near uptown
Protagonist
Three friends think Charlotte could use more breweries. So they did something about it
Protagonist
Inside this NoDa brewery’s plans for a modern-day clubhouse
Protagonist
See renderings of Protagonist Clubhouse, the new nano-brewery coming to NoDa
Protagonist
Inside this NoDa brewery’s plans for a modern-day clubhouse
Protagonist
Opening Soon List: All 28 restaurants and bars opening soon in Charlotte
Protagonist
Black Wednesday’s Corri Smith
Black Wednesday
Uber, Lyft to offer free rides to the polls on Election Day
Lyft
Thanksgiving: We’ve got 17 Charlotte restaurants and markets to cook your dinner
BLT Steak
Ride-share companies embrace election frenzy
Lyft
Need a lift to the polls? Local groups offer rides to voters
Lyft
Uber and Lyft will provide free and discounted rides to polls for midterm elections
Lyft
These 26 Charlotte Women Influence Your QC Lifestyle (And You May Not Even Know It).
Black Wednesday
Lyft and Uber to Offer Free or Discounted Rides on Election Day
Lyft
Charlotte’s top restaurant openings of 2018—and a few we’re looking forward to most
La Belle Helene
Social Media Strategists: How to Set Your Prices
Black Wednesday
5 ways you can volunteer this fall
SHARE Charlotte
Editor’s Escape: Charlotte Staycation
La Belle Helene
The end of an era: After 4 years, the finale of #instabeerupCLT is here
Black Wednesday
These are the 6 best French onion soups in Charlotte
La Belle Helene
The Tale of a Ripped Skirt, Ugly Crying, and a Beautiful Brunch at La Belle Helene
La Belle Helene
LOBSTER GRILL CHEESE
BLT Steak
In Praise of Service
BLT Steak
Party Pics! Alain Ducasse Visits La Belle Helene in Charlotte
La Belle Helene
Black Wednesday’s Corri Smith Knows How to Build a Brand… and Throw a Party
Black Wednesday
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OUR TEAM IS RAD
OH, LOOK, IT’S OUR BLOG
Check out our latest campaign, stories, tips/tricks, and more…
#ITSREALLYMECLT: Amie Kiehn, Astasia Williams and Courtney Rivera
evelyn December 05 / 2018
Read moreWHAT OUR
CLIENTS
SAY
We love the people we get to work with. They are passionate, excited and have a little edge.
We worked with Black Wednesday when our business started to rapidly expand; our brand had grown organically through social media and word of mouth, and I knew that it was time for a more intentional marketing & PR push. Corri is an out-of-the-box thinker, is a leader in the social media and marketing worlds and helped give us the push we needed.
Black Wednesday brings a unique perspective on all creative concepts when it comes to our brand that allows us to have a voice. They help give us the ability to stand out in the social world and local community while still being true to our mission and core concepts.
Corri gives 110 percent to every project she takes on. She brings extensive social media knowledge and expertise to the table and is a pleasure to work with.
We have nothing but good things to say about Corri & the Black Wednesday crew. They help us navigate the social media world with ease and support our creative campaigns no matter how wild they are.
HIT US UP
We’re happy to talk to you about your goals and see how we can help.