Notice something different? Maybe it’s magic.

Really, we’re still the same and we’re doing the same work. BUT, it was time for a change. Why?

For almost 3 years (what!) we’ve helped different sized businesses develop unique and creative grassroots marketing programs that include social media, events, PR, consultancy, email, etc.


We truly believe there are so many ingredients that participate in a brand’s marketing plan that all come together to create one cohesive platform. You need the story, you need the partnerships, you need philanthropy, you need social media and email, you need ads, and you need parties; you need to invite people to your place and you need to come out to where they are too.

Until now, we’ve focused on all of that… but somehow, because our name included the word, “social,” people started to only think of us as a social media company. Don’t you dare get us wrong: we LOVE social media. We love the way it can help brands live and breathe like human beings. We love that it allows brands to create real relationships, authentically connecting them to their community, followers and the broader universe. It’s seriously unbelievable how social media can serve a brand.

But we don’t believe you can only have social media. You just can’t. People still want to shake an owner’s hand, and meet the maker, and share the same space, and read about them in the news… and we can help facilitate that.

Long story short, we do a lot. And a lot of it is social media-oriented, but a lot of it is about more. We’re writing, we’re storytelling, we’re connecting, we’re pitching, we’re building marketing partnerships, we’re hosting influencer events… and we’re picking up the balloons on the way.

There’s so much that goes into supporting our clients.

It’s more than social. It’s Black Wednesday.

Meet the BW Crew!

You may find yourself wondering, “what’s a Black Wednesday?” It’s a name that has a little bit of mystery and a lot of edge… but more than anything, it’s a conversation starter. Read more about what we do here.


Behind the conversation and the coffee there’s a team…


Meet ME Corri Smith AKA the #bosslady. BW is all about finding your voice and getting in on the conversation. I started the company to help businesses get the word out about their passions/brand. I wear lots of black, have an obsession with the word #rad and love #CLT. I am so happy to have you follow along on all our #bwsocialco adventures and I hope you’ll join in on the good times.



Next up… the interns!



Meet Jules Staley! She’s a Carolina Belle studying PR/communications UNC Charlotte and interning hard for #bwsocialco! When she finds free time she’s hanging at Moochies, planning a trip to Norway and doing back flips at Defy Gravity Charlotte. Do the right thing and give her a follow on Instagram/Twitter. Who knows, you might just become good friends who sit around and eat queso all day.


Meet Alyssa Fronk! She’s a Wilmington native studying journalism UNC Charlotte and killing her #bwsocialco internship! In her spare time she works on the Niner Times, stalks the Panthers and interrupts photo shoots with phone calls. She’s awesome, you should follow her on Instagram/Twitter.


Join in with our weekly #cyoWEDventure meet up series and follow along as we compete in interns wars with Enemy to Fashion!


Sign up for our Black List (don’t worry, we only email you about the good stuff).

Choose Your Own WEDventure

One of Black Wednesday’s main goals is to help local businesses (and people) develop their brands online AND off. How do you do it? You refine skills within both platforms: digitally and #IRL (IRL stands for “in real life,” mom). In short, you work on a digital marketing and social media strategy to design messaging, how to best present your brand message, sort out what content you’re using and how/where/when to share it, etc.; you also work on networking and meeting people out in the real world to then strengthen the digital relationships and bring the conversation full circle.


That being said, we decided to create a meet up series that would take the online conversation offline in hopes of getting people together surrounding similar interests, whether they be by topic or by nature of wanting to get a little spontaneous.


Not sure about you, but as a kid I read and re-read the Choose Your Own Adventure books picking every string of options to see what all the events and endings were. Raise your hand if you did the same. Ok, maybe I’m the only nerd… Or maybe you’ve never heard of them? WHAT! Click here.


In the spirit of this surprise-inspired book series, BW is launching a 13 week meet up sequence. Each Monday we’ll pick a theme; we’ll post the theme to Instagram and you can comment with your vote for the best _________. On Tuesday night we’ll tally the votes and announce where we’re meeting on the following day, WEDNESDAY. **We’re starting small with #CLT, but hey, if some Raleigh or Asheville people want to chime in, we’ll make it happen. Maybe one day we’ll be eating the best sandwich in Vegas, we can fly (we have brooms).


Anyone who sees the announcement or hears about it is welcome to join in; the more the merrier. I’m really looking forward to seeing who wins each week… Have an idea for a one of the other 12 themes? Leave a comment in the blog comments section.


See you on the interwebs,


Black Wednesday.


PS: S/O to our friend Rebecca for helping us develop the name for the series! You need help with words? HIT HER UP.

We’re here.

Oh my gosh, here we are. Black Wednesday is here.


And by we, I mean me. I, Corri, am here… AND thrilled. Black Wednesday Social Co. now has a place for you to stalk (other than Twitter… but please don’t stop sending me GIFs in twitterspace), check out the latest, see upcoming events, learn some stuff, and more.

I hope you’ll take a look around and send me feedback, comments, concerns, grammatical errors, positive vibes, etc. Because YOU (person who is reading this) are super important. You’ve either supported me, helped me, offered advice, or other. But no matter what, you have been instrumental in helping me design the mission behind Black Wednesday. THANK YOU!


What is the mission? To connect.


How do we do it? Well, let’s first consider: what IS a Black Wednesday? To be honest, that’s a trick freaking question. Is it related Wednesday Addams? I mean, she IS my spirit animal. Is it dark and goth and mysterious? Probably. Or maybe not. What I DO know, is that it’s a conversation starter.


Black Wednesday is a symbol that stands for conversation, the one brands should be having with their audience. It’s a name or a combination of words that has a story. My goal is to share and amplify that brand story through social media, events and public relations with the ultimate goal of building a community around it. Because at the end of the day, we’re all just people. And brands are people too.


So. This is where you’ll find me (and out in the real world, of course). You can follow along with the blog, hit BW up on the social scene, sign up for the Black List, and/or drop me a line. Let’s connect.