#ItsReallyMeCLT: Black Wednesday
Meet the team behind Black Wednesday
What’s the purpose of your brand?
We’re designing marketing, social media and PR programming for small to large sized businesses. Our goal is to personify brands and help them connect with their audiences in authentic and engaging ways.
How long have you worked with/on your current brand?
BW is almost 4 years old
How many people are on your team?
2 of us are committed to social media for BW
How do you adapt your account to popular/trending themes?
For BW: BW tends to lean to the more offbeat trends, but we will also engage the social media-related trends as well — think memes, trending tweet formats, etc. We will always make twists to make them dark, mysterious or on-brand.
For our clients: we spend a lot of time understanding current and target audience to make sure we know what trends to engage and which to stay away from. Depending on the audience and the brand voice, we make quick decisions on how to get into relevant conversations.
Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…
There are so many. From a BW perspective, we LOVE when people send us cute jokes or DMs of goth memes or photos of themselves dressed in black. Wearing black on Wednesdays has become a trend in itself and it makes us SO happy when people think about us!
What do you wish people knew about Black Wednesday?
I wish people knew the time and effort that is required to manage social media WELL. It’s time consuming, nuanced and very very important. It’s a tough job, with never-ending hours; it requires extreme flexibility, creativity and innovation… OH and most importantly, that there’s a person at the end of those posts. I also wish people knew that what we do goes far beyond “just social media.” We are builders, designers, promoters, and cheerleaders – this comes out in a myriad of ways, not just through social. – Corri
I wish people knew about the full extent of work we put into making things enjoyable for others. It’s a never ending spinning wheel of research, creativity, and translating both into 100 other pieces that end up being shared with thousands of people. Sometimes ideas don’t work out. Other times, we accidentally create a cult following of people wearing black on Wednesdays. – Evelyn
Whose social media do you admire?
Corri: Apple + Celeste Barber
Evelyn: Glossier + Brittany Bathgate
Anything else to share?
Thank you for following this campaign! We have ONE MORE WEEK and it’s gonna be good.
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