Intern with BW

Intern with BW

Black Wednesday is a boutique marketing company focused on amplifying a brand’s message. Concentrating on social media, marketing, events, public relations, branding and consulting, BW works to help businesses gain the exposure needed to be successful. We are dedicated to providing custom services tailored to our clients and we are always up to try something new. This edge is what has helped us grow the business… and now we need you.

We are always accepting applications for marketing, communications and graphic design interns to support our workload and clients. Our internships last about 8-12 weeks, pending your interest in receiving credit.

Please read below and apply if you fit the profile and want to get social with BW…

The ideal candidate:

  • Must be a proficient, frequent user of multiple social media outlets included but not limited to: Facebook, Twitter, Instagram, Linkedin
  • Availability to come into the office 2 or 3 days a week
  • Familiar with content creation
  • Organized, able to multi-task and complete projects efficiently
  • Ability to communicate professionally
  • Ability to submit work in a timely fashion via the portal that is requested
  • Must have access to a computer (laptop preferred) because you will be required to bring it to the office each day
  • Personable, fun and upbeat character a must! A positive attitude goes a long way
  • Attention to detail
  • Must be flexible and adaptive to the ever-changing needs and demands of marketing
  • Will wear black on Wednesdays

Why intern for Black Wednesday?

  • Business casual and fun work environment
  • Driven by creativity & authenticity
  • Big opportunities for future employment, continuing education, networking and professional growth/development
  • We’re laser-focused to get the job done, but we know when it’s time for chips and salsa

The specs:

  • Support marketing efforts for a variety of clients and Black Wednesday
  • Assist in the creation of graphic/visual content
  • Assist team members in conceiving and producing events
  • Help with all efforts to market, promote and advertise our client’s business, new and existing
  •  Contribute his/her creative input and ideas in brainstorming sessions in an open and fun team environment. We are not a corporate office and do not operate as one. We want to hear your ideas and questions. Bring it!
  • Supporting and contributing to various writing projects, creative web content, market research reports, etc
  •  General clerical/project based work
  •  Must project a professional company image through in-person, email and phone interaction
  •  This is not a sales position
  • This is an unpaid internship; college credit may be available based on school/requirements

Physical Demands:

  • The physical demands for this position are sits, stands, bends, lifts, and moves intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations. No elevator access
  • Availability to complete internship hours at our physical office (Charlotte, NC)

 Please send the following items to info@blackwednesday.co:

  • Resume
  • Direct links to all social media and portfolio portals in your email submission/application
  • Schedule options (2-3 weekdays minimum)
  • Something creative! Give us a reason to give you the job
  • Semester, school, and area of study 

 

*please NO direct messages/phone calls/other about this internship*

PR Trends For 2019

With the complete world takeover of social media, lots of things have changed, especially Public Relations. As more businesses are in the landscape, marketing has shifted toward storytelling and content has become heavily video-focused, competition is HIGHER THAN HIGH and it’s become that much more important for brands to find the best ways of getting the word out about their product or service. Then you throw in how the environment is changing, cross-globe politics, the capacity to break news with a tweet and it’s like a crazy game that has become indescribably difficult to win.

As we move into a new year, here are some PR trends we think will evolve…

EARNED MEDIA + CREATION OF YOUR OWN NEWS

  • When a credible source talked about your brand, it’s stronger promotion for you than anything you could create on your own. Seeking out 3rd parties to help share your story, and consistent focus on how to create interesting stories for this exact sake is crucial.

SHIFT TO SOCIAL MEDIA

  • Continued transition from traditional media (press releases mass distribution) to more social media-focused campaigns and support. Earned media and the third party credibility it offers is super important, but the capacity to tie programming that engages the community at large can support getting the word out as well.
  • Social listening, the concept of listening instead of just posting. Real-time listening and response times will become detrimental to brands everywhere.

SPONSORED NATIVE CONTENT

  • Sponsored native content in support of PR messaging, that’s to say, utilizing press platforms to publish brand content and leverage their communities in a paid, but still creative, way that gets the info out, but still tells a story. I think buying ads in promotion of press will also see a rise.

DECREASED USE OF MASS DISTRIBUTION SERVICES

  • Decrease use of newswire/mass distribution services and increase of localized PR efforts that have a stronger look and feel. Reaching out with custom pitches is key, and we’d rather get one great story than the same story published to a bunch of random sites that no one will ever see. That’s not to knock mass services, we send out mass as well, we just collect the contacts ourselves to make sure we are distributing to as targeted a group as possible.

LOCALIZED PR TEAMS

  • Use of localized PR/comms teams for local activation. We do PR for some large brands and work tirelessly to turn national/broad campaigns into grassroots efforts that have a local touch and feel (and a face!) that people can better connect with and support.

PERSONIFICATION OF YOUR BRAND

  • We say it all the time, but the best brands are your pals. They are your friends, and in order to be a friend, they have to have a pulse. We think brands will focus on authenticity

We can’t wait to see what this year has in store for our clients and we look forward to growing alongside the changing media landscape!

#ITSREALLYMECLT: Amie Kiehn, Astasia Williams and Courtney Rivera

Meet Amie Kiehn, Astasia Williams and Courtney Rivera, Panthers’ Social Media Team.

Meet Amie Kiehn, Astasia Williams and Courtney Rivera, Panthers’ Social Media Team.

Instagram Handle:

@panthers

Twitter Handle:

@panthers

Website:

www.panthers.com

Brand:

Panthers

What’s the purpose of your brand?

Tell the stories of our players and fan base.

How long have you worked with/on your current brand?

1-3 years 

How many people are on your team?

Six

How do you adapt your account to popular/trending themes?

We live on Twitter to constantly see what’s the chatter about. Astasia is a quick on the Twitter draw and has a great eye for what’s taking off so that we can turnaround and execute.

Have you ever made a reply on social media that had to go through multiple approvals? Tell us about it…

Working in partnership with a brand, we try to insure the content that we create and produce is aligned with the overall social vision (Is it fun? Is it on brand? What could the potential push back be? Does this inspire or hype the fans up?)

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

What is the post you are most proud of?

What do you wish people knew about your role/account/brand?

We really love talking to our fans (even those who aren’t fans), to let people know we’re paying attention.

Working in sports social means you’re pretty much ALWAYS on. It’s addicting in a really fun way but we both can’t remember the last time we went to the movies or took a vacation where we didn’t have a player trade or something that needed immediate attention. Phones are always charging to make sure we don’t miss a beat. Pretty sure we have like ten USB cords in our bags because dead phones have never caused such anxiety. #AlwaysBeCharging

Whose social media do you admire? (locally or nationally)

Cleveland Browns, Will Smith’s Instagram, All Birds (shoes), Nike, Fenty Beauty, Sephora and the Chicago Bulls. Locally: Camp Northend, Lenny Boy, Fahrenheitclt and Davita Galloway’s Dupp and Swat.

Anything else to share?

Our mission is to have fun on social and we hope fans feel that energy come across. We love when fans comment and reply to tweets or IG posts so keep it up… but know if you’re salty or coming for our QB we will reply 😉

#ItsReallyMeCLT: Black Wednesday

Meet the team behind Black Wednesday

Instagram Handle:

@blackwedco

Twitter Handle:

@blackwedco

Website:

blackwednesday.co

Brand:

Black Wednesday

What’s the purpose of your brand?

We’re designing marketing, social media and PR programming for small to large sized businesses. Our goal is to personify brands and help them connect with their audiences in authentic and engaging ways. 

How long have you worked with/on your current brand?

BW is almost 4 years old

How many people are on your team?

2 of us are committed to social media for BW 

Corri

Evelyn

How do you adapt your account to popular/trending themes?

For BW: BW tends to lean to the more offbeat trends, but we will also engage the social media-related trends as well — think memes, trending tweet formats, etc. We will always make twists to make them dark, mysterious or on-brand. 

For our clients: we spend a lot of time understanding current and target audience to make sure we know what trends to engage and which to stay away from. Depending on the audience and the brand voice, we make quick decisions on how to get into relevant conversations.

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

There are so many. From a BW perspective, we LOVE when people send us cute jokes or DMs of goth memes or photos of themselves dressed in black. Wearing black on Wednesdays has become a trend in itself and it makes us SO happy when people think about us! 

What do you wish people knew about Black Wednesday?

I wish people knew the time and effort that is required to manage social media WELL. It’s time consuming, nuanced and very very important. It’s a tough job, with never-ending hours; it requires extreme flexibility, creativity and innovation… OH and most importantly, that there’s a person at the end of those posts. I also wish people knew that what we do goes far beyond “just social media.” We are builders, designers, promoters, and cheerleaders – this comes out in a myriad of ways, not just through social. – Corri 

I wish people knew about the full extent of work we put into making things enjoyable for others. It’s a never ending spinning wheel of research, creativity, and translating both into 100 other pieces that end up being shared with thousands of people. Sometimes ideas don’t work out. Other times, we accidentally create a cult following of people wearing black on Wednesdays. – Evelyn

Whose social media do you admire?

Corri: Apple + Celeste Barber

Evelyn: Glossier + Brittany Bathgate

Anything else to share?

Thank you for following this campaign! We have ONE MORE WEEK and it’s gonna be good.

Make sure we’re connected across all channels:

Facebook 

Twitter

Instagram

#ItsReallyMeCLT: Varian Shrum

Meet Varian Shrum and the team behind Camp North End

Left to right: Kadeeja is one of our Events Interns (her co-intern Zavia missed picture day). They support our jam-packed programming calendar. JL is our Marketing Coordinator and handles logistics for third-party events and photoshoot requests. #teamnodaysoff V (Varian) – that’s me! Community Manager. Alex is our resident Placemaker. He designs and builds all the magical public spaces you like to hang out in. 

Instagram Handle:

@Campnorthend

Twitter Handle:

@Campnorthend

Website:

Camp.nc

Brand:

Camp North End

What’s the purpose of your brand?

We’re redeveloping an industrial site into a hub for creative office and workspace, food and retail, arts and culture, and tons of events and community-building. With 1.3 million square feet of historic warehouses across 75 acres (the equivalent of 14 square block of Uptown), Camp North End is the largest adaptive reuse project in the US.

How long have you worked with/on your current brand?

1-3 years

How many people are on your team?

There are six full time employees in ATCO’s Charlotte office. I am the one staff person specifically dedicated to social media.  

How do you adapt your account to popular/trending themes?

I mostly like to incorporate subtle pop culture references. In my opinion, the best captions are ones that make sense at face value while also nodding at something a narrower audience will appreciate. And if you don’t know, now you know.

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

#doitforthegram is my life motto, but guys, don’t walk around on a 94-year-old roof!

What is the post you are most proud of?

What do you wish people knew about your role/account/brand?

For the past two years I’ve built up the brand by highlighting the history of this place and showing you what’s happening at Camp North End today. It’s been a lot of content focused on people working/creating/building, random quirky inspiring things, cool architecture, and information about events. Now that we’re a bit more established and construction is in full swing, I want to show you more of what Camp North End is on track to become in the future. By spring 2019 our first major warehouse renovation will be complete with hundreds of people working in beautiful open office spaces, plus a curated roster of food and retail vendors. There’s five more where that came from and we’ll deliver a new one each year. DM for deets about joining the Camp fam! 

Whose social media do you admire? (locally or nationally)

Locally: Panthers Twitter is an instant classic. Love a good meme burn.

Nationally: I really enjoy the authenticity (and ice cream) of Jeni Britton Bauer’s personal Instagram. The Onion, FloridaMan, The Last Blockbuster, and Awkward Family Photos are my old standbys for insomnia fueled Twitter scrolling. I also follow 14 too many Instagram accounts devoted to house plants.

Anything else to share?

We’re a *little* excited for the upcoming Mistletoe Market on December 1st. Come for the missile puns, stay for the parade of dogs in sweaters.

#ItsReallyMeCLT: Ken Brown

Meet Ken Brown, Strategic Communications Manager for the City of Charlotte

Meet Ken Brown, Strategic Communications Manger for the City of Charlotte.

Instagram Handle:

@cltgov

Twitter Handle:

@CLTgov

Website:

Charlottenc.gov

Brand:

City of Charlotte

What’s the purpose of your brand?

We provide services that improve the quality of life for all Charlotteans.

How long have you worked with/on your current brand?

5+ years 

How many people are on your team?

1

How do you adapt your account to popular/trending themes?

Most trends worth jumping on belong to a culture or subculture, so avoiding appropriation is our top priority. We’ll pass on attempt to capitalize on a moment if there’s a chance that it might come off as offensive, insensitive or tone deaf. When we do jump on, our nods to popular culture are typically low-key. I really enjoy seeing people catch on to our subtle references.

Have you ever made a reply on social media that had to go through multiple approvals? Tell us about it…

ALL. THE. TIME. Much of what we say is attached to major projects, so it’s understandable that the powers that be would want to keep an eye on what we’re saying before it hits the public. During major moments (ex. Sept. 2016 demonstrations and 2012 Democratic National Convention), nearly everything has to be approved. Social media moves fast, but sometimes you have to slow down to get the right approvals when stakes are high.

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

A lot of people (including Lady GaGa) mentioned Charlotte instead of Charlottesville in Tweets during the Unite the Right rally and counter protests in 2017. The misdirected comments were not that important (in my opinion) considering what was happening on the ground in Virginia, but it was crazy to see the speed at which misinformation can move. A lot of the comments were honest mistakes, but others were something more. People were calling out former Mayor Jennifer Roberts and North Carolina as if the event actually happened in Charlotte.

What do you wish people knew about your role/account/brand?

This isn’t a social media thing, but I wish that people knew how much power they have to make an impact in government. Not just on voting day, but every day.

Whose social media do you admire? (locally or nationally)

Charlotte Agenda found the sweet spot on Instagram. The Panthers get it on every platform. CLT Airport, CMPD and Belk Bowl. Vice videos are great, and their reporting is exceptional (most of the time). Same with NPR. Fenty Beauty and House of Highlights are masters at harnessing the power of user content. The Atlanta Hawks have done an incredible job at fusing the city’s culture into its brand on social. I look to universities and museums for inspiration. I love the brief, smart copy from liquor brands on Instagram. Hamburger Helper on Twitter. I can do this all day.

Anything else to share?

I’d like to see more people speak up and ask questions about Charlotte local government on social. Council members are tapped in and see your conversations, and senior leaders in our organization are always curious about what I see. One tweet can start something big if the right people see it.

#ItsReallyMeCLT: Allie Papajohn

Meet Allie Papajohn, The Face Behind Eat, Drink, CLT 

Instagram Handle:

@eatdrinkclt

Website:

EatDrinkCLT.com

Brand:

Eat Drink CLT 

What’s the purpose of your brand?

To show the best eats and drinks in Charlotte (and beyond).

How long have you worked with/on your current brand?

3-5 years

How many people are on your team?

1 (me!) 

How do you adapt your account to popular/trending themes?

Luckily, food doesn’t seem to be going out of style, so I don’t have to worry about this as much as some brands. However, I do recognize that colorful, close-up shots of guilty pleasures (burgers, pizza, ice cream, etc.) perform really well. So I try to seek out and post these dishes as often as possible (plus, those are some of my fave foods). I’ve also started taking more video and incorporating these action shots into my posts and stories.

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

The comments on Eat Drink CLT generally stay very positive. I did have one guy who tried to talk smack about my favorite Vietnamese restaurant on two separate posts. I couldn’t help but reply to 1. correct him and 2. tell him I’m sorry he felt that way. And I left it at that!

What is the post you are most proud of?

Making pizza with Chef Wolfgang Puck!

What do you wish people knew about your role/account/brand?

I run Eat Drink CLT alone, and I don’t do this full time! I have an 8 – 5 job and squeeze Eat Drink CLT in on early mornings, lunch breaks, weeknights, and weekends. It keeps me super busy, but I love it.

Whose social media do you admire? (locally or nationally)

@devourpower — absolutely love their content. Also, DREAM JOB!

Anything else to share?

I’m super thankful for the opportunities Eat Drink CLT has given me (ex: making pizza with Wolfgang Puck!) and the people it has allowed me to meet. We have an awesome food community here in CLT, and I’m happy to be a part of it.

#ItsReallyMeCLT: Vica, Adam, Megan, and Kathryn

Meet Vica, Adam, Kathryn, and Megan, South End CLT’s Social Media Team


Meet the team behind South End CLT : Vica Bondurant, Adam Rhew, Kathryn Menzie, and Megan Gude. 

Tell us about the team:

Kathryn Menzie (@kp_menzies) is Center City Partners’ social media coordinator. She manages the @SouthEndCLT and @Uptown.CLT handles. She is also an awesome blogger here in Charlotte! Follow her for tips about the latest trends.

Megan Gude (@megangude) is the Director of Historic South End. She is an urban planner extraordinaire and has helped shape South End into what it is today. You won’t find anyone more passionate about making South End an amazing place to live, work and play than Megan.

Adam Rhew (@adam.rhew) is the Director of Communications. He’s a jack of all trades and works on everything from press releases to editorial calendars. He’s also an incredible writer and helps us tell better stories about our neighborhoods. Luckily, he is still writing freelance pieces in Charlotte – check out his restaurant reviews and definitely take his recos!

Vica Bondurant (@vicabondo) is the Director of Marketing. She’s a self-proclaimed marketing nerd whose enthusiasm and energy for great urban places shines through all of the organization’s content.

Instagram Handle:

@southendclt

Twitter Handle:

@SouthEndCLT

Website:

HistoricSouthEnd.com

Brand:

South End CLT

What’s the purpose of your brand?

To share the stories of a vibrant and evolving neighborhood in a way that allows people to better connect with this part of our city – South End.  

How long have you worked with/on your current brand?

Each person on the team has a different tenure from 2months to 2 years.

How many people are on your team?

4

How do you adapt your account to popular/trending themes?

We try to strike a balance of what people already know about South End (dogs and beer) and what we want to remind them about that makes South End unique – local businesses, creativity around every corner, incredible art and more.

Have you ever made a reply on social media that had to go through multiple approvals? Tell us about it… 

We have a great system of checks and balances. We all work together for posts, replies and such in order to make sure what we post is on brand and engaging.

What is the post you are most proud of?

What do you wish people knew about your role/account/brand?

Two things:

1. We want to make info about South End super easy to find and really fun to interact with. The post we’re most proud of isn’t at all. It’s a screen shot of our profile because we’ve integrated LinkTree into our bio to help our followers find and read South End stories more easily. We’ve also started to use Highlights more to showcase all the great things. We try to use our social handles to tell an array of stories about the people and businesses that make this place awesome! Highlights and LinkTree are new ways we have been experimenting with to get beyond the post and deeper into the story.

2. We love when people tag us in their South End photos! We want to highlight our neighbors and what makes South End special.We encourage everyone to tag @southendclt when they’re out and about as we love to highlight user generated content in both our feed and stories. We try to stick to our brand pillars of “shopping, bites + brews, arts + craft, neighbors (both human and not), hidden gems, happenings (events) and move it (fitness/transportation)” for our photos. If people tag us in things that fall under those categories, we save them and try to fit them into our social media calendar. People might see their photos with a cred in our feed!

Whose social media do you admire? (locally or nationally)

So many! 

@railtrailclt – We love the Rail Trail

@neilshea13 – Outstanding story telling and photos

@GirlTribeCo – For engagement being true to life

@NotJustCoffee – Beauty, brand and afternoon caffeine fix

@LincolnsHaberdashery – Food photography and owning their weirdness

@CraftGrowlerShop – Cheese boards

@CampNorthEnd – Varian helped get the South End CLT social handles launched

Anything else to share?

Check out the blog on our website. We actively curate and create South End stories like guides to exploring the neighborhood or the story behind public art you see every day and everything in between. The link is in our bio and we encourage everyone to explore. If anyone has ideas for stories, they can always DM us – we can’t promise we’ll get to every idea, but if certain themes keep popping up, you will likely see it in a post!

#ItsReallyMeCLT: Chris Ozment

Meet Chris Ozment, Regional Director of Marketing, Live Nation Concerts

Meet Chris Ozment, Regional Director of Marketing for Live Nation Concerts, and his team! The team behind Fillmore NC’s social media channels from left – Chris Ozment (@chrszmnt), Patrick Scott (@patrickscott16), and Karle Dunbar (@karlel0gan). 

Tell us about your team:

I’m a Detroit native that has lived in CLT for 7 years. I do comedy sometimes, DJ sometimes, enjoy kombucha and non-hot yoga. Pat moved from Louisville around 2 years ago. He’s got a cool dog named Rufio. Karle is our brand new marketing coordinator. She just moved here from Florida to learn the ropes and show me what the kids are doing.

Instagram Handle:

@fillmorenc

Twitter Handle:

@fillmorenc

Website:

FillmoreNC

Brand:

The Fillmore

What’s the purpose of your brand?

We sell concert tickets, try to post about cool shit around town, do cool stuff, etc. 

How long have you worked with/on your current brand?

5+ years

How many people are on your team?

thr33

How do you adapt your account to popular/trending themes?

We try to watch for new emerging ideas and steal them as quickly as possible. There is some googling involved. Some internal conversations. . .

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

The first big-name retweet I remember getting was from Willie Nelson. That was pretty epic. So many since then…

What do you wish people knew about your role/account/brand?

We’re just 3 weirdos that run around Charlotte. We love music the most.

Whose social media do you admire? (locally or nationally)

Kim Kardashian, Kanye West, North West, Chicago West, Saint West

#ITSREALLYMECLT: The Supportive Guy

Meet SG, The Anonymous And Endlessly Positive Dude Behind @Supportiveguy 

Instagram Handle:

@supportiveguy

Twitter:

@supportivedude

Website:

The Supportive Minute

Brand:

Supportive Guy 

What’s the purpose of your brand?

To spread positivity and whimsy in hopes of creating an internet community that is truly glad online.

How long have you worked with/on your current brand?

1-3 years

How many people are on your team?

Technically just me, but my reach would be nowhere near as extensive without the help of the folks at Sports Channel 8 and The Charlotte Podcast. Also my wife, Supportive Bae, produces The Supportive Minute and is my trusted consigliere.

How do you adapt your account to popular/trending themes?

Current meme templates give me something with which to apply the SG persona. I do a tongue-in-cheek “sponsor” at the beginning of each episode of The Supportive Minute. Trending topics give me a source to draw from. Whether it be emotional support peacocks, avocado toast, or what have you.

Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…

A couple of years ago my account was featured as a human interest piece. It was a fun experience and in the midst of it word of my account reached Monica Lewinsky. She tweeted me her support. Obviously she’s dealt with a lot over the years and I admire her a great deal. She dedicates a lot of her time to fighting cyber bullying and she’s doing great work there.

What do you wish people knew about your role/account/brand?

For most of who aren’t in the public eye, it’s easy to have fun with social media and it can be a great, rewarding experience. Most of the time you can curate your experience to be enjoyable and genuinely connect with people. I see people who are down on social media a lot and I get it, but in most cases you can make it work for you as a positive vehicle to connect with people who share your sensibilities and interests.

Whose social media do you admire? (locally or nationally)

There are so many social media accounts I love. Locally, the first person that comes to mind is Michael Felder (@InTheBleachers on Twitter, @ItsFelder on Instagram). He can literally live-tweet a trip to the hardware store and have me captivated. His Instagram is completely different from his Twitter, but no less engaging. I just try not look at it on an empty stomach. Another thing I admire about him is that he will reply to anyone. As long as you’re respectful, he’ll have a conversation with you about anything. Oh, and he’s also really good at his actual job.

Nationally, I love Shea Serrano. He has a perfect blend of humor and supportiveness. He’s one of the gold standards for Twitter accounts.

Anything else to share?

Thank you for protecting my anonymity. That’s still the first time anyone has seen any part of my face. I moisturized my t-zone for weeks leading up to that photo.

Thank you for including me alongside so many awesome folks. You and your team have the industriousness of a family of beavers that has undergone extensive beaver training.