Charlotte PR, Social Media and Marketing Agency

YOU’RE LOOKING FOR SOMETHING DIFFERENT MAGICAL THOUGHTFUL

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What is a Black Wednesday?

Black Wednesday was created to support brands as they try to build authentic and meaningful conversations and connections with their target audiences.

We offer marketing consultancy, small/medium sized business marketing strategy, organic social media strategy and management, public relations, and branding and design services.

We see you, looking for something different. You are in the right place.

Get the full story Meet the team 9 years of weird vibes

BW in the news

BW mentioned in Travel + Leisure

Charlotte Observer and BW put on Charlotte Influencer Event

BW launches She’s Giving campaign during WHM via WCCB

BW featured in Charlotte Business Journal

BW founder interview with Associated Press

The rise of the instagram bathroom Axios Charlotte piece with BW mention

Support Local Or Else pandemic campaign highlighted in Forbes

BW founder feature in QC Exclusive article about Charlotte influencers

BW work/life balance founder interview with Charlotte Observer

Millennial influencers piece in Charlotte Mag features BW founder

Successful PR execs to watch via Axios Charlotte

BW knows how to throw a party per Creative Loafing

WHAT WE DO

Marketing Consultancy

Building brands from the bottom up, or campaigns from the top down. We work with you to create collaborative and integrated efforts across your platforms to get the most impact out of your marketing. We are here to offer guidance on how to meet your goals, connect with your audience, and make cool stuff happen. From budgeting, to how to leverage your team and partners, to advisement on messaging, we’re ready to dig in and help. Our consulting work is strategic, with context to what’s going on in the global and local landscapes.

Campaign Management

Keeping your brand FRESH can feel incredibly daunting. We encourage brands to come up with NEW stories, things to talk about, ways to connect with their customers/clients. Let us help you enhance the ongoing marketing efforts with the creation and delivery of a creative campaign. Let us help from start to finish: creative design and branding, digital and grassroots infrastructure, execution (social, PR, web, paid spend, partners, all of it!!) and reporting.

Public Relations

Let us help you craft stories and messages that the media care about to help you get more attention and credibility. We will work to make sure your brand is properly, positively and thoughtfully represented out in the community. We can also leverage our PR and relationship building experience to support with sales, team and campaign outreach which may include influencers, businesses or other types of partners.

Social Media

We work with companies to develop strategies, manage their platforms, and continuously evolve programming in order to get the most out of their social media storytelling. We consult based on what and who you’re working with to define how to optimize your organic social media platforms in order to make them work for you. We can help in every area of social, whether it’s in hiring the best person to your team or taking on the work ourselves.

Branding + Design

We can help you build a brand from scratch or leverage your brand guidelines to produce the design items you need. Don’t have brand guidelines? Let’s build some. We will work with you to create a branded and visual look that will create a consistent image and appeal to your audience. Not sure what you need? We have business experience to understand your context and can help you identify what you need, make some recommendations and do the work. We’re doing good. honest. design.

Grassroots Marketing

Wanna really get out there with boots on the ground and actually get in front of consumers in the wild? Let’s! Whether you’re opening a new restaurant, launching a brand, trying to raise money, or tell a story, we can help you manage your advertising budget to do cool, creative and on-brand activations and programs that get the word out and move the needle.

Let’s start the conversation

IT’S ALWAYS WEDNESDAY HERE. IT’S ALWAYS WEDNESDAY HERE.

Our Work

We are hands-on, so the client can be hands-off. Well, in theory. But we ARE pretty self-sufficient. We aren’t the type of agency that sits back and waits. We are proactive.

Our extensive experience allows us to lead and guide, building trust along the way. We work diligently to demonstrate our value and to make sure the job gets done superbly. Some might call it… magic.

We are a 100% referral-built company, which means that every client comes from + word of mouth (and we think that’s pretty rad).

Check out some of our recent work and click on OUR WORK tab to see more case studies.

Postino Winecafé

Marina’s Tapas

Truliant Federal Credit Union

University City Partners

Samaritan House

Customshop

Viva Chicken

HOT OFF THE PRESS!

Single Girl Travel Forbes piece features Customshop

New Raydal Concept, MaBí, in Charlotte Business Journal

University City Wine Fest as a fun thing to do this fall via Axios

Customshop included in 25 Best Restaurants in Southern Living Mag

Dot Dot Dot’s 7 Year Anny is Coming via Queen City News

New Summer Menu at El Puro in Axios Charlotte

Tale of the Plate with Bruno Macchiavello of Viva Chicken in SouthPark Magazine

Nature’s Spa Featured as Top Spa for Self Care via Axios Charlotte

Katie Blessing Center and Understanding Adolescent Mental Health via WBTV

UCP’s Juneteenth Festival Featured by WSOCTV

Postino Coming to The Bowl at Ballantyne this summer via Charlotte Observer and Axios Charlotte

Marina’s Tapas shares brand and preview for optimist Hall via Charlotte Observer

Flower Child will open as first concept at The Bowl at Ballantyne via CBJ

Viva’s updated app celebrates expanded loyalty via Fast Casual

Celebrating Whiskey Day with Customshop on WBTV

UCP’s Kids Fest Celebrates Kids and Fun via WCNC

The Exchange Uptown Opens at Monarch Market via Charlotte Observer

Customshop mentioned in Travel + Leisure

Experience Anatomy feature in Charlotte Ledger

Katie Blessing Center announces facility in Charlotte via Yahoo! News

UCP’s Kids Fest Highlighted as Thing to Do in Charlotte Observer

Customshop and Other Chefs Going to CHS for CHSWF via Axios Charlotte

Nature’s Spa featured on WBTV

20 Years of University City Partners by WCNC

44 Mills and Customshop Listed as Best Meals by Charlotte Observer

Viva Chicken’s Steak Menu Featured in Trend Hunter, WCCB

Customshop Named #1 Restaurant in Charlotte by Axios Charlotte

Culinary Dropout Opens in Charlotte via Axios Charlotte, Charlotte Observer, WBTV

40/40 feature for Viva Chicken, 2023 Hottest Fast Casual Startups via QSR

Meet Pure Intentions via WCNC

Viva Chicken’s 10 Year Celebration Highlighted via Nation’s Restaurant News

Customshop Named As Outstanding Date Night Spot In Charlotte via Eater Carolinas

The Vintage’s Expansion Announcement via Cigar Journal

Housing Collaborative Featured in Affordable Housing Special via WBTV (which won the regional Edward Murrow Award)

Chopt wins > Sweetgreen via The Takeout

Customshop Bartender Featured in Eat This

The Vintage Purchases Whiskgars in Gastonia via Charlotte Observer

Samaritan House Launches Save Our Home Campaign via WBTV

University City Partners Welcomes Keith Stanley via QC Metro

VIVA Chicken Launched In Charlotte And Keeps Expanding via Forbes

Chopt Offers Recommendations for Salad Choppers via Food and Wine

LET’S MAKE MAGIC TOGETHER

Complete the form below to share more information and we’ll see how we can help.

Want to stalk us but for something other than work? Have questions about a job application, invoice, tax form or something else? Email magic@blackwednesday.co.