Tag Archive for: social

The Wednesday Social: 5 Ways to Ruin Your Reputation on Social Media

Well hello, Wednesday!

Every week wediscuss a trending topic, something we’ve noticed, or something you’ve asked us to discuss. This week we’re going to discuss ways you can damage your social media reputation and ways to prevent self-sabotage.

1. Personal rants


What else is Facebook there for, you might think. It’s a sounding board, where only the friends/trolls who are stalking you will chime in and argue or support. We beg to differ on the belief that your personal and professional Facebook or social media platforms are entirely separate.

If you are an entrepreneur:

Your life is blended. You are your business and your business is you. There is no separation. SO, when you rant about people consistently asking you for free work, or you complain about clients, or you rant with a close-minded (or really, any) perspective: WE ALL SEE IT. And though you might feel that you are fighting the crusade for other entrepreneurs, you are really just making yourself look bad, dramatic and an undesirable candidate with whom no one wants to engage on a professional level.

If you are part of a corporation:

You are a representative of your company, a paid brand ambassador. You make yourself look bad, you are making the company you work for look bad. The likelihood of them “catching” your bad behavior is possible, and even more so for someone who might be out to hire you in the future.

So, what should you do instead of ranting on social media?

  • Realize that owning a business is a roller coaster and it’s not for everyone
  • Understand that part of being a successful business owner means professionally handling conflict
  • Start an entrepreneur/other industry-related support group
  • Find positivity within the situation
  • Learn something about how to operate your business
  • Have empathy
  • Move on

Other don’ts:

  • Screenshot and shame competitors (or anyone, for that matter)
  • Air out dirty laundry from personal/professional relationships gone bad
  • Post negative content from the business account (or any account, really)


2. Lack of sensitivity


We’ll be the first to tell you that you should be scheduling on social media. We will also encourage you to be strategic, and over-monitor what you’ve scheduled and how it gets rolled out into real life. Why? Because poor timing can really hurt. Consider something you schedule and how it could be taken the completely wrong way when negative current events take place and what you’ve posted is now entirely insensitive. We found this example on Hire Rabbit

Screen Shot 2016-09-06 at 6.50.42 PM

In addition to the timeliness of your posts, we find it worth mentioning that you should not engage in jokes that are, well, not jokes at all. Sharing blatantly offensive material that YOU think is “funny” could cost you more than the 5 minutes it took you to craft the post. We all saw this post and how it went viral (and not in the good way)…of all the people in the entire world, a PR professional blew it with this one.


Where is Justine Sacco now? Obviously this is a radical example, but it could be you. If it crosses your mind that something you find humorous MIGHT insult someone, don’t even post it.

For the sake of using a local example… RIP Waking Life. Story here.

3. How you engage


Oh, so you liked all of Donald Trump tweets and you accidentally followed the leader of the KKK because he followed you and you always follow back. People look at who you follow and who you engage with, especially when you first cross their radar and they are trying to gauge your brand’s credibility. That’s not to say that you cannot have a personal opinion on social media, it means that you have to have self-awareness and understanding that you are exposed by engaging on social media at all.

Beware that negative comments can crush you. No matter how upset you are at a poor Yelp review or negative tweet a customer shared, you have to stay positive and professional. Just because someone makes you feel bad or had a bad experience does not mean you should throw away the opportunity for them to give you a second chance. Moreover, that person’s word-of-mouth transfer to his/her friends upon you either fixing the issue and handling it in a professional way OR your bad attitude and mistreatment of his/her feedback can either uplift or ruin you. No one is perfect and as a person or brand on social media, we have to realize that it is a two-way street and negative and/or passive aggression will get you nowhere.

4. Avoid controversy


Stay away. We know how intriguing it is to jump in on a hot and trending political or religious issue. BUT we ask you to think twice and consider this: was ever a global/world issue solved through a Facebook/Instagram/LinkedIn post? Exactly. So, really, why bother? No matter what side you pick, you will polarize and turn someone off. Now, we realize you can’t work for everyone and you don’t want to… but if you can avoid controversy, social media will be a much more pleasant place, for you and your brand.

We’re not saying to be insensitive to what’s happening in the world, but revert back to the ways around ranting on #1 and move along. Also, there are plenty of ways to engage current events in a positive way. Here’s a Hubspot template that can help you design your SM Crisis Plan.

5. Not understanding the weight of social media for your brand


If you don’t understand how crucial social media is to your brand, and you pass it off to the intern because you don’t really care… or if you post silly/poorly crafted posts because you don’t see value in having a strategy, this one’s for you.

Social media is the most economical and “free” marketing tool. Why not pay attention to it? It’s the best way to give living, breathing characteristics to your brand and people LOVE when they can connect with brands on social media. So, why not pay attention and invest?

Even if the budget is small, there are plenty of ways to organically engage on social media and all that would cost is time. Once you get your bearings and start to see a return, invest a little more into ads and clicks. Then you’ll realize you’re growing your community and making money in a paid but still “human” way.

We recommend you put some stock in social media and don’t ignore it. Instead, make it work for you (and your brand).

Overall Do’s


  • Keep it positive, always
  • Take the conversation offline
  • Stay professional
  • And always, take the high road


DISCUSS: How have you seen people/brands damage their reputations? What advice or resources do you live by when it comes to keeping your online reputation afloat?


We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: Investing in Social Media

Well hello, Wednesday!


Welcome to this week’s social, where we’ll discuss big things happening in the social media space and/or respond to your blog requests and/or make an observation of something we’re dealing with on the business side…
It’s very often we get asked questions that range across the spectrum of, and include, “what do I invest,” “where do I invest,” and “what’s the ROI,” or comments based on a lack of understanding about the power of social media. We don’t expect to sum up all of these answers in one blog post and to be honest, we don’t have all the answers, but we wanted to organize some resources we have learned from just for you…
If you’re considering the use of this amazingly economical and organic tool, here are some resources:
How to Start Investing in Social Media in the Right Way via Forbes

Which Social Media Networks Should Your Business Invest In via Bruce Clay

Global social media research summary 2016 via Smart Insights


And you should know, social media is NOT a fad…

Where Will Social Media Users Go in 2017? via News Cred

Why Selling On Social Is A Fad And ‘Social Selling’ Is Not via We Are Social Media


If you’re using social media but could use some inspiration or support:

Top Social Media Trends That’ll Change Your Business in 2016 via Post Planner

Branding in the Age of Social Media via Harvard Business Review

10 Social Media Blogs You Should Be Reading via Sprout Social
At BW, we wholeheartedly LOVE social media and have seen great results from sharing a brand’s message across the interwebs. But take it from us, it is a LOT of work, especially if you want to do it right. It’s an investment in money and time…
Here are some tips on optimizing your time and efforts and make the most of your investment on social media…

  • You don’t have to be on every platform. Focus on the one where your target audience is and/or the one you are most excited about. Once you have a captive audience, you have people to follow you onto the next/new platform.
  • Try a 3rd party social media scheduler to plan your efforts and monitor your online reputation. We use Sprout but also recommend Hootsuite and Buffer.
  • Set aside time to brainstorm content ideas and creative ideas to set your brand apart.
  • Look around. Observe what your competitors are doing and what people/brands are doing in other industries for inspiration.
  • Feeling overwhelmed? Make it a team effort: have someone collect content, have someone manage the content, have someone organize/post the content.
  • Post with a purpose. Make it good, or… don’t make it at all.
  • Make time to develop a strategy, messaging, brand voice, graphics, plan, etc.
  • Allocate some of your traditional ad dollars to your social media ad budget
  • Seek out apps that can help you manage your efforts
  • GET HELP. Ask us for help, email us with questions. We want you to love social media and to reap all the rewards it has to offer.

DISCUSS: If you are or represent a brand, how much time do you spend on social media? How do you decide when and where to invest? How much money do you spend on social media and how to you measure your investment’s ROI?


We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: Twitter Engagement

Well hello, Wednesday!


Welcome to this week’s social, where we’ll discuss big things happening in the social media space and/or responding to your requests…
On last week’s blog, we got the question of: How do we get engagement on Twitter? Oh, we love Twitter! If you’re not super into Twitter, or you need help understanding the value of spending time there, take a peek here for the basics and here for 4 reasons why you should love this social media platform.
Once you understand the basics, let’s discuss taking your activity a little further…

SPCE Online

Best Twitter Practices


  1. Get creative! Write a variety of different tweets
  2. Schedule: Use Hootsuite or Sprout Social to pre-plan a calendar of content
  3. Create lists to generate feeds specific to your information needs
  4. Curate content from others


  1. Over-automate
  2. Underestimate the use of Twitter for customer service
  3. Go inactive
  4. Skip use of hashtags
  5. Forget to use Twitter’s tools: polls, gif keyboard, tags/comments

In efforts to really optimize Twitter, here are a few tips to encourage engagement with your followers…

  • Look out for a conversation! You can start it, or you can join in
  • Seek out Twitter Chats relevant to your industry, community, neighborhood, other
  • Use Twitter’s tools to have fun: run a poll asking for feedback or use a fun gif to respond to someone’s question
  • Use keyword search to monitor your online brand and engage people who didn’t tag you
  • Look at your partners/competitors feeds to see who they are engaging with
  • Schedule recurring messages that support your bio but you would forget to post regularly
  • Look through hashtags relevant to your brand and/or community and join in the conversation
  • Create your own “branded” hashtag and run a contest
  • Write shareable content that your followers will identify with and share
  • Reach out to the followers who engage most and ask for feedback
  • Touch individual followers and ask for their specific input/response or repost them!

Other great Twitter resources:
5 Intriguing Twitter Case Studies via Our Social Times

Introducing an easier way to manage and report on Twitter Ads campaigns via Twitter

30 Twitter Ad Examples to Study Before Spending a Dime via Wordstream

How to Use Twitter Lists for Business via Social Media Examiner

Twitter is about more than just pushing out your own content. It’s about being engaging. Your followers are following you for a reason: indulge them! Curate content, ask questionspost content designed to share, and spend time designing a growth strategy.

DISCUSS: What’s your favorite account to follow on Twitter and why? What do they that gets you engaged? 

We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: Instagram vs. Snapchat

Well hello, Wednesday!


Welcome to this week’s social, where we’ll discuss big things happening in the social media space…
Let’s talk about what everyone else is talking about, and what we can’t stop thinking about: where should you be spending your energy? Snapchat or Instagram? With the launch of Instagram stories, the conversation has been interesting and has many sides. Do I re-commit to Instagram or should I stick with where I really want to be (Snapchat)?
First off, click here to see both apps side-by-side.
Our quick list of Pro’s + Cons of each….

Wake up

Instagram Pros:

  1. You already have a captive audience on Instagram
  2. You can post content that will stay, 60 second/better designed videos, for example
  3. You can plan ahead and market yourself/your brand

Instagram Cons:

  1. It can be very time-consuming to plan for instagram
  2. FB (who owns insta) is slowing transforming instagram into a FB look-a-like. Algorithms and business profiles… sound familiar? Pretty soon, the platform will be pay-to-play just like FB. If you haven’t changed your profile to a business profile yet, we recommend you don’t
  3. Is it just us or are there too many bots to deal? But then again, why cultivate an authentic audience when you can buy followers? JK — hit us up if you want to learn some grassroots ways to connect + grow using social media

Snapchat Pros:

  1. It’s live, it’s fun, it’s real
  2. HAVE YOU EVEN SEEN THE BEE FILTER? You can even submit customized filters for events or to have fun with your brand
  3. No ads, and you can totally ignore the brands on there if you want

*Honorable mention: BITMOJI’s!
Snapchat Cons:

  1. It’s new and you might not have very many followers there yet; it’s hard to find people if you don’t have their username
  2. How do you connect with people you don’t know? It’s tough
  3. Content is gone in no time. “Memories” are cool, but they’re sort of a pain to get to and only you can see them

Other takes on this topic:

How to switch to a business profile via Business 2 Community

Business profiles on Instagram via Social Media Examiner

Screen Shot 2016-08-09 at 6.55.09 PM

via Social Media Examiner

All of the ways Instagram stories and Snapchat stories are the same via The Verge

Why Snapchat should be very worried about Facebook’s latest move via Business Insider

Instagram Stories vs Snapchat in a Nutshell – What You Need to Know via Social Media Today
Who wins in our book? People were really upset about all the sponsored posts popping up in their feeds on Instagram; the stories application seems to have won many of those who have been disengaged back over. But really, will it be enough? We think as more and more ads come up, snapchat may slowly win the race. Why? Snapchat didn’t “sell out” to Facebook like Instagram and we’d LOVE to see someone truly compete in a way that keeps social media truly social, authentic and organic.
Outside of our personal interests, what we’ve learned from using social media marketing to support events, content, classes, brands, and well, everything… is that people want to have have an organic and authentic connection with their friends and favorite brands. Brands who can connect with people in real-time unique ways are the ones to have a lasting impact.
DISCUSS: Which app are you siding with and why? What do you think snapchat’s next move should/will be? What’s missing from all social media apps for YOU? Do you think there will be a new app to come out and fill the gap?
We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!