#onlinebrand Archives - Page 4 of 4

Not sure if you’ve noticed, but Instagram is changing. Everyone is freaking out. Here’s the thing. If you’re not marketing on Instagram, you may not have noticed a difference in your feed, likes, comments, etc. If you’re marketing, you’ve probably already noticed some major changes with elevating stress levels to match.

Instead of reinventing the wheel, we’ve collected some links re: the changes. Here are some tips…

Don’t turn on post notifications: “If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy , you won’t miss it.” – The Guardian

Post good content: “In the long run, a better way to ensure that your posts still get seen is to work with Instagram’s algorithm rather than against it, and convince it that people want to see and engage with your posts.” – Mirror

Engage with the brands you like most: “But you may see more of an account if you interact often with it. If you like every one of your friend’s photos of her cat, you would more likely see her photos, even if they were posted many hours before you logged in.” – New York Times

Forget time: “Adopting an algorithmic feed will likely alter the ethos of the social network, turning it from a simple chronological list of experiences your friends are having to an implicitly ranked array of content.” – The Atlantic

Use hashtags: Find the right ones and engage external and relevant communities. “It is time consuming but think of it as an investment for you or your brand that could potentially help you establish an engaged Instagram community of like minded users” – Instafamed

Other Instagram news:

60 second videos and multi-clip capabilities are rolling out.

For users: make them awesome.

For marketers: use them wisely and put out great content. There’s no more room for lack of strategy.

Instagram Ads

For users: they may be annoying, but there ARE some great promo deals that pop up. I don’t love seeing them (every other 3rd post) but I have found out about some cool companies.

For marketers: The ad market is far from saturated. Use power editor in FB to buy an IG ad and test it out. Create something that’s engaging, special, and trackable. Make sure it’s authentic and fits right into the user’s feed.

Add Accounts

For users: You can manage up to 5 accounts! I’m sure you’ve noticed your friends pets getting accounts and everyone’s brother is now a photography expert with their easy access to multi-account management.

For marketers: SIGH. You made it this far without any help managing multiple instagram accounts. Take a deep breath and pat yourself on the back. I know, I know, it ONLY let’s you manage 5 accounts, but at least it’s a step forward, right? The best part (for us) is that you can receive notifications on all of the 5 accounts you’re signed into, so you can keep tabs on the success rate of a recent post easier.

Algorithms, ads and more, oh my. Eventually, Instagram will be pay to play just like its big brother Facebook… so what app is next? Tell us in the comments if you’ve found a great (and free) one that might be a contender; we’d love to check it out!

Find us on the instawebs: @bwsocialco

2016 is upon us. Are you ready for it? Take a look at our list of 13 things to look out for and consider for your social media strategy this year…

Video! If you’re not using video in 2016, you’re not going to optimize what the latest trends in social have to offer. Try Periscope for a real-time video experience that is fun, engaging and authentic. Recently attained by Twitter, this platform is winning market share for this sort of platform; it makes sense to adopt this as a part of your strategy. But be careful: have a strategy. You don’t want to jump on before you have a plan and/or a storyline. This will make you look unprofessional and could damage the brand. Get on there silently and test it out; once you feel comfortable and have a plan of attack, tell your audience where they can find you!
Schedule but hit it big with real time! Of course you want to schedule things so there is a consistent feed of content on your page. That makes perfect sense. But what else? Get real and post live stuff too. Showing that your brand is a living, breathing thing will speak volumes to your audience. PS: keep/make it relevant. If there’s something going on in real time that can be put into a real time connection, do it. If there’s NO tie, don’t force it and stategize for future connections. Need an example? See: the Panthers Drake / Cam Newton gif that went viral.
Instagram has over 400 million active monthly users. Big companies have already been advertising, with a roll out to the rest of us (mere mortals) happening slowly since September. Are Instagram ads available for you? Email us and we can help you find out.
Social isn’t everything. While it’s (in our opinion) the best way to engage with your audience and an extremely measurable format for marketing, it’s not the end-all-be-all. Weaving in traditional formats of advertising can help strengthen your overall message and reach.
Keep it fresh. How strong is your content game? Do you have a plan? You should. You’re telling your story among so many other (competitive) brands. How will you stand out? Stay adaptive to the social landscape and keep it authentic.
Buyable pins. Yep, you can make your Pinterest pins “buyable,” and promote what you’re selling alongside the inspired lifestyle of those spending hours upon hours researching, studying and learning on this powerful platform.
If you’re in social media, you know how hard it is to provide statistics and ROI to your client/employer. BUT, with all the tools out there, there’s no excuse. Step up your game and start looking for tools that will help you manage the goods. I really like working with Sprout Social. Also, they’re super responsive over Twitter and Twitter Message, so hit them up with specific questions.
Take advantage of trending topics across Twitter, Facebook & Instagram. Each platform shows these items differently. Twitter reveals trends in “moments,” Facebook on the right hand side of trends, and Instagram shows trending hashtags on the “explore” page. Again, speak to the trends if it’s relevant. Get creative so it’s relevant!
New Facebook ad formats are happening, as are all sorts of other changes within this platform. I like to stay on top of changes by following @smexaminer and the like.
Find the right social tools that work for you. Need to schedule? The first accounts on Hootsuite are FREE. Need to edit photos? Try Enlight or buy some new filters for VSCO. Need to post a GIF? Get that gif keyboard!
Paid social is the way to go. If you don’t have a budget, it’s going to be hard to keep up. Is it impossible? Nope, but if there’s any wiggle room for sponsored posts or ads on Facebook, try it out. You don’t have to sponsor everything, but trying it for events and time-intensive items can really help.
It might be time to give the Snapchat ghost a chance. Enter: Snapchat Discover. This is a homepage for brands and streamlines brand stories in one place. Take a look at this and get on the bandwagon. Though half of the user base is 13-24, since the app is getting more brand-sophisticated, there are plenty of opportunities and reasons for you to get involved.
Social media influencers. Find them and work them into your strategy. Word of mouth is strong and most people will take a recommendation from a friend over an ad ANY DAY.

Get the new year started right by freshening up your online presence at my SkillPop class on January 18th. Get more information and tickets here! Only 20 seats available.

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See you on the interwebs… @bwsocialco

Tag Archive for: #onlinebrand

Find us on the instawebs: @bwsocialco