The Wednesday Social: Instagram vs. Snapchat

Well hello, Wednesday!


Welcome to this week’s social, where we’ll discuss big things happening in the social media space…
Let’s talk about what everyone else is talking about, and what we can’t stop thinking about: where should you be spending your energy? Snapchat or Instagram? With the launch of Instagram stories, the conversation has been interesting and has many sides. Do I re-commit to Instagram or should I stick with where I really want to be (Snapchat)?
First off, click here to see both apps side-by-side.
Our quick list of Pro’s + Cons of each….

Wake up

Instagram Pros:

  1. You already have a captive audience on Instagram
  2. You can post content that will stay, 60 second/better designed videos, for example
  3. You can plan ahead and market yourself/your brand

Instagram Cons:

  1. It can be very time-consuming to plan for instagram
  2. FB (who owns insta) is slowing transforming instagram into a FB look-a-like. Algorithms and business profiles… sound familiar? Pretty soon, the platform will be pay-to-play just like FB. If you haven’t changed your profile to a business profile yet, we recommend you don’t
  3. Is it just us or are there too many bots to deal? But then again, why cultivate an authentic audience when you can buy followers? JK — hit us up if you want to learn some grassroots ways to connect + grow using social media

Snapchat Pros:

  1. It’s live, it’s fun, it’s real
  2. HAVE YOU EVEN SEEN THE BEE FILTER? You can even submit customized filters for events or to have fun with your brand
  3. No ads, and you can totally ignore the brands on there if you want

*Honorable mention: BITMOJI’s!
Snapchat Cons:

  1. It’s new and you might not have very many followers there yet; it’s hard to find people if you don’t have their username
  2. How do you connect with people you don’t know? It’s tough
  3. Content is gone in no time. “Memories” are cool, but they’re sort of a pain to get to and only you can see them

Other takes on this topic:

How to switch to a business profile via Business 2 Community

Business profiles on Instagram via Social Media Examiner

Screen Shot 2016-08-09 at 6.55.09 PM

via Social Media Examiner

All of the ways Instagram stories and Snapchat stories are the same via The Verge

Why Snapchat should be very worried about Facebook’s latest move via Business Insider

Instagram Stories vs Snapchat in a Nutshell – What You Need to Know via Social Media Today
Who wins in our book? People were really upset about all the sponsored posts popping up in their feeds on Instagram; the stories application seems to have won many of those who have been disengaged back over. But really, will it be enough? We think as more and more ads come up, snapchat may slowly win the race. Why? Snapchat didn’t “sell out” to Facebook like Instagram and we’d LOVE to see someone truly compete in a way that keeps social media truly social, authentic and organic.
Outside of our personal interests, what we’ve learned from using social media marketing to support events, content, classes, brands, and well, everything… is that people want to have have an organic and authentic connection with their friends and favorite brands. Brands who can connect with people in real-time unique ways are the ones to have a lasting impact.
DISCUSS: Which app are you siding with and why? What do you think snapchat’s next move should/will be? What’s missing from all social media apps for YOU? Do you think there will be a new app to come out and fill the gap?
We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: a weekly blog

Well hello, Wednesday!
We’d like to introduce our new blog series, the Wednesday Social… where we’ll discuss the latest in our world: marketing, social media, events, PR, etc. There will be some global stuff, some local stuff, but all around, only good stuff.
Are there particular topics you are interested to learn about or talk about? If so, leave us a comment below and we’ll add it to the list. We want this to be engaging and social (duh) so we hope this weekly blog will open up a conversation and we can all learn together.
Check back here this afternoon for the first post! In the meantime, follow us on the interwebs @bwsocialco.

#13ShadesofBlack: Meet Mckinna of House of Ceremony

Mckinna Hahn, House of Ceremony

I’m McKinna, I own and curate the shop, House of Ceremony in Charlotte, NC. HoC is vintage bridal that translates to the modern bride. It’s an eclectic shop with wedding dresses and bridal accessories, and soon to come vintage bridesmaids, lingerie and loungewear, all dating from the 1920’s to the 1980’s.
Vintage is what I sell, it’s also what I wear. I’m big on vintage denim and tee shirts. That’s usually my jam from day to day. At least in the summer. I’m fairly casual and I like to keep a low key comfort. Whether with my Adidas Gazelles or my booties. Black is my shade of choice. It’s when I feel like I’m in my element. (You’ll rarely see me in color or pattern.) Paired with my silver and turquoise jewels I collect from flea markets. Simple and casual, that’s my day to day. I wear what I like and I keep to my own style. And just how I buy for the shop, with a unique eye for beautifully classic pieces that still work for today’s cool chick. Trends will come and go but black is forever.
“I wear black on the outside ’cause black is how I feel on the inside” – Morrissey. Not sure if that fits the mantra of a bridal company, but we’re not your average bridal house.
You can find us on social media:


– Mckinna


Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!



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#13ShadesofBlack: Meet Lauren of Cut From The Same Cloth

Lauren Remesi, Cut From The Same Cloth


I’m Lauren, the incognito face (and hands) behind Cut From The Same Cloth. CFSC is a women’s clothing brand based here in NC (Concord). In a world crazed by fast fashion, we are what we like to call slow fashion. Everything is thought out, sketched, drafted, cut and sewn in our studio.


As a small child, I spent most of my time carefully curating Barbie outfits. Not much has changed, just now with people. Like most involved in fashion, I view clothing and the way we dress more as an art form than anything else. It very much expresses who we are or a mood we are in, and sometimes an image we want to portray.


“Why be boring and blend in when you can stand out and be different?” This is a motto I bear in mind when creating. I have never been a person to conform or be the norm. I have always gravitated and sought out the exact opposite. If everyone wore pink, I wore black (wink). I embody this way of life in my clothing because that’s who the typical CFSC girl is, essentially.


Cut From The Same Cloth was born in 2011 creating custom pieces for private clients. We got the customer involved with the design process, from sketch to final fit. Over the past few years we have evolved into creating small seasonal collections, while also collaborating with boutiques.


You can find CFSC at And the party doesn’t stop there. Come hang out with us for behind the scenes and inspiration on Instagram @cutfromsamecloth. If you are a brand or boutique looking to collaborate, email me:


– Lauren


Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!



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#13ShadesofBlack: Meet Filipe of Ole Mason Jar

Filipe Ho, Ole Mason Jar 


Who are you?

Filipe Ho 


What company do you own/work with?

Co-Founder and COO of OLE MASON JAR, a Charlotte-based menswear brand dedicated to giving back and making high quality clothing and accessories right here in the USA.


How did you get engaged in fashion?

Honestly, I think it is something that has always been inside of me, an interest I have had my entire life. I was originally born in Hong Kong, and have been lucky enough to travel all over the world, so I think that is ultimately a major component of my strong interest. I also have had several family members in the industry that has inspired me, and they continue to mentor and provide guidance today. 


If you had to brand your personal style, what would you call it?

Traditional modern (transitional) lol?. I frequently will pair something more trendy or modern, with a classic staple that is always in style. I am also big on versatile pieces, pairing things together and layering. I tend to wear something in a different way each time, and enjoy creating unique and different looks with only a handful of simplistic pieces.


Where can people find you/your business on social media?

Our showroom is located in historic Brevard court (148 Brevard Court), across from Romare Bearden Park and above Vahalla Wine Bar. Also, definitely check out our website and all of our social media (@olemasonjar on all platforms…instagram, facebook, twitter, pinterest, tumblr etc…


Where can people meet you #IRL (market, event, store, etc.), Etc.

Every Sunday @ Elevation uptown! 7 days a week at either Not Just Coffee, or Rush Espresso for my daily/multi daily coffee fix. Also, I am a huge fan of 7th street market, Sabor in Elizabeth or Noda and Reids over in Southpark (especially for Brunch!).


– Filipe


Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!



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#13ShadesofBlack: Meet Caleb of Enemy To Fashion

Caleb Clark, Enemy To Fashion 


I began in fashion when my cruel Illuminati overlords demanded it of me. My style is a 1970’s mercenary martian who has become tragically stranded on Earth.


Feel free to catch us red handed on Instagram or Snapchat @enemytofashion. You’ll never see me in real life, but trust me, I’ll see you.


— Future Caleb


Photos by Katherine-Kirchner.

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#13ShadesofBlack: Meet Kenzie of Hair Klaut

Kenzie Hamilton, Hair Klaudt


Hiya! Kenzie Hamilton here, reporting for duty. I’m a 21 year old, fun-loving, dog owning, happy little hairstylist. I work at Hair Klaudt in Plaza Midwood and I’d be more than happy to hook you up with something beautiful to wear on your head. Half the reason I got into doing hair is seeing someone’s face after they’re finished at the salon and making them feel beautiful.


Fashion has always been a pretty big influence in my life. Clothes, hair, make up, all of it. This obsession started pretty early on, maybe about 3rd grade. I wasn’t what you would call an over achiever in school, in fact I spent most of my time braiding my friends hair at recess. One day, I asked my mom if I got all A’s if I could color my hair pink. Let me tell you what, I worked harder in that semester of 3rd grade than I did for the rest of my entire schooling career, got all A’s and I got two pink steaks. Ever since that moment, I’ve been hooked.


I like to see an entire outfit come together. From hair to accessories, head to toe. My closet is categorized by color, so I never clash with whatever hair color I decide to go with next. There is something so satisfying to me about a good color pallet, so I try to bring that into my everyday style of dress.


Modeling has also been a big reason I’ve gotten so into fashion. I am by no means a professional, but I have a lot of friends who take pictures for a living and we will collaborate on a shoot together. My friends growing up in photography classes would ask me to be their subject for whatever project they had and we would do crazy hair and make up and outfits and take pictures in the backyard.


I believe that style can be whatever you want it too. Dress up, dress down, be yourself. This life is yours to make it what you want and no one can tell you that you’re right or wrong. Enjoy everyday.


Stalk me on the gram



— Kenzie


Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!



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