December 2015 - Black Wednesday

One of Black Wednesday’s main goals is to help local businesses (and people) develop their brands online AND off. How do you do it? You refine skills within both platforms: digitally and #IRL (IRL stands for “in real life,” mom). In short, you work on a digital marketing and social media strategy to design messaging, how to best present your brand message, sort out what content you’re using and how/where/when to share it, etc.; you also work on networking and meeting people out in the real world to then strengthen the digital relationships and bring the conversation full circle.

That being said, we decided to create a meet up series that would take the online conversation offline in hopes of getting people together surrounding similar interests, whether they be by topic or by nature of wanting to get a little spontaneous.

Not sure about you, but as a kid I read and re-read the Choose Your Own Adventure books picking every string of options to see what all the events and endings were. Raise your hand if you did the same. Ok, maybe I’m the only nerd… Or maybe you’ve never heard of them? WHAT! Click here.

In the spirit of this surprise-inspired book series, BW is launching a 13 week meet up sequence. Each Monday we’ll pick a theme; we’ll post the theme to Instagram and you can comment with your vote for the best _________. On Tuesday night we’ll tally the votes and announce where we’re meeting on the following day, WEDNESDAY. **We’re starting small with #CLT, but hey, if some Raleigh or Asheville people want to chime in, we’ll make it happen. Maybe one day we’ll be eating the best sandwich in Vegas, we can fly (we have brooms).

Anyone who sees the announcement or hears about it is welcome to join in; the more the merrier. I’m really looking forward to seeing who wins each week… Have an idea for a one of the other 12 themes? Leave a comment in the blog comments section.

See you on the interwebs,

Black Wednesday.

PS: S/O to our friend Rebecca for helping us develop the name for the series! You need help with words? HIT HER UP.

Oh my gosh, here we are. Black Wednesday is here.

And by we, I mean me. I, Corri, am here… AND thrilled. Black Wednesday Social Co. now has a place for you to stalk (other than Twitter… but please don’t stop sending me GIFs in twitterspace), check out the latest, see upcoming events, learn some stuff, and more.

I hope you’ll take a look around and send me feedback, comments, concerns, grammatical errors, positive vibes, etc. Because YOU (person who is reading this) are super important. You’ve either supported me, helped me, offered advice, or other. But no matter what, you have been instrumental in helping me design the mission behind Black Wednesday. THANK YOU!

What is the mission? To connect.

How do we do it? Well, let’s first consider: what IS a Black Wednesday? To be honest, that’s a trick freaking question. Is it related Wednesday Addams? I mean, she IS my spirit animal. Is it dark and goth and mysterious? Probably. Or maybe not. What I DO know, is that it’s a conversation starter.

Black Wednesday is a symbol that stands for conversation, the one brands should be having with their audience. It’s a name or a combination of words that has a story. My goal is to share and amplify that brand story through social media, events and public relations with the ultimate goal of building a community around it. Because at the end of the day, we’re all just people. And brands are people too.

So. This is where you’ll find me (and out in the real world, of course). You can follow along with the blog, hit BW up on the social scene, sign up for the Black List, and/or drop me a line. Let’s connect.