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LA BELLE HELENE

A French brasserie from the minds behind Constellation Culinary and Elior North America.

THEIR STORY

La Belle Helene is a refined, timeless brasserie serving French classics with a modern sensibility. The gorgeous interior design paired with the phenomenal cuisine is recipe for an exquisite experience from start to finish.

HOW WE’VE HELPED

We worked on a tight timeline to tease and launch the beautiful new restaurant in Uptown Charlotte. With 60 days to work with, we launched social media and PR work to build an insane amount of brand awareness so that the restaurant would open with interest. The brasserie opened and was fully booked with reservations for months. BW is proud to have won a QCPRSA award for integrated communications for the opening.

  • Public Relations

  • Manage PR strategy and timeline
  • Solicit media and press
  • Manage all media inquiries and outreach
  • Offer media training and organization to key team members
  • Social Media

  • Teased and launch super sexy Instagram page
  • Amassed 6k followers prior to restaurant opening
  • Built intrigue and interest to manage reservation bookings
  • Events

  • Worked with Constellation team to create 6-event opening event sequence
  • Created invitation lists
  • Management invitation
  • Hosted event
  • Worked with Alaine Ducasse’s team to support his visit to the restaurant prior to its opening
  • Design

  • Built on launch brand identity to expand graphic design visuals
  • Creation of media kit and other production design items

ARTICLES

October 4, 2019

25 not-to-be-missed food and drink spots this October

September 23, 2019

Global Feast: 50 Dishes for Adventurous Eaters in Charlotte

September 23, 2019

13 International Deserts You Must Try in Charlotte

August 23, 2019

The Best Brunch Spots in 10 Charlotte Neighborhoods

August 19, 2019

Who are The Charlotte Chefs to Know Right Now

August 12, 2019

Will this Charlotte restaurant’s fancy loo be named the best bathroom in America?

August 12, 2019

From live animals to architect touches: 10 quirky restrooms vying for the title of America’s best

August 8, 2019

Four Restaurants Are Finalists for 2019’s Best Restroom Contest

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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