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LA BELLE HELENE

A French brasserie from the minds behind Constellation Culinary and Elior North America.

THEIR STORY

La Belle Helene is a refined, timeless brasserie serving French classics with a modern sensibility. The gorgeous interior design paired with the phenomenal cuisine is recipe for an exquisite experience from start to finish.

HOW WE’VE HELPED

We worked on a tight timeline to tease and launch the beautiful new restaurant in Uptown Charlotte. With 60 days to work with, we launched social media and PR work to build an insane amount of brand awareness so that the restaurant would open with interest. The brasserie opened and was fully booked with reservations for months. BW is proud to have won a QCPRSA award for integrated communications for the opening.

  • Public Relations

  • Manage PR strategy and timeline
  • Solicit media and press
  • Manage all media inquiries and outreach
  • Offer media training and organization to key team members
  • Social Media

  • Teased and launch super sexy Instagram page
  • Amassed 6k followers prior to restaurant opening
  • Built intrigue and interest to manage reservation bookings
  • Events

  • Worked with Constellation team to create 6-event opening event sequence
  • Created invitation lists
  • Management invitation
  • Hosted event
  • Worked with Alaine Ducasse’s team to support his visit to the restaurant prior to its opening
  • Design

  • Built on launch brand identity to expand graphic design visuals
  • Creation of media kit and other production design items

ARTICLES

July 25, 2018

PHOTOS: Upscale French restaurant sets opening in uptown

July 25, 2018

Oui: We’ve got tastes, pictures and opening dates for uptown Charlotte’s new French palace

July 24, 2018

First look: Go inside La Belle Helene, a new upscale French brasserie opening in Uptown

July 3, 2018

New Uptown Restaurant La Belle Helene Names Executive Chef

July 2, 2018

Chef talks menu for soon-to-open French brasserie in uptown

June 26, 2018

Once construction is complete, La Belle Helene might be Charlotte’s most beautiful restaurant

June 13, 2018

The name for the upscale French brasserie coming to Uptown this summer has been revealed

June 12, 2018

Upscale French restaurant coming to new uptown tower

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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