Meet Samantha Salvato, Marketing Manager for Charlotte Ballet
Meet Samantha Salvato, Marketing Manager for Charlotte Ballet.
What’s the purpose of your brand?
The purpose of our brand is to share engaging and dynamic content that emphasizes the artistic excellence of Charlotte Ballet to our diverse audiences, while also expanding the understanding of what ballet means today and supporting Charlotte’s cultural landscape.
How long have you worked with/on your current brand?
How many people are on your team?
5 plus two awesome interns!
How do you adapt your account to popular/trending themes?
A lot of our content is dancer-generated, and they are always ready to try whatever trending idea we throw at them! Still to this day one of our top viewed videos is our dancers doing the mannequin challenge with the Charlotte Agenda team!
Have you ever made a reply on social media that had to go through multiple approvals? Tell us about it…
Everyone experiences art differently. If a patron expresses how much they did not love a work, it sometimes takes a few rounds of approvals to make sure we appropriately address their concerns, but also encourage them to see that the work is meant to challenge the way we think.
What is the post you are most proud of?
I’m most proud of all the posts in our Pretty/Powerful season campaign. To me, the strong and simple images really show people the incredible athleticism behind the artistry that dancers make look so effortless. I think its great for the ballet world.
What do you wish people knew about your role/account/brand?
I think sometimes there is a stigma around ballet being too serious and only being about tutus and pointe shoes. We still dance the ballet classics, but we also perform innovative and cutting-edge contemporary works. I love how our brand really focuses on humanizing the dancers and making the art accessible to everyone.
Whose social media do you admire? (locally or nationally)
I love all the local Charlotte media accounts. Everyone is so involved and always showing love on each others’ post! Outside of Charlotte accounts, whenever I’m looking for dance inspiration, I always check out Alvin Ailey American Dance Theater.
Anything else to share?
A little about me: I graduated from college with degrees in Marketing and Dance, so I am super thankful that I was able to combine the two and get involved with Charlotte Ballet!