Meet Justin McErlain, The Creator of Uncle Jut Visuals
Tell us about yourself:
I’m rarely in front of the camera and try to always stay behind the lens. My tattoo has all nine of my nieces & nephews names in their own handwriting. That’s where the name Uncle Jut comes from. My drive is to make my family proud, that’s all I want to do with my work.
What’s the purpose of your brand?
I just want to create authentic content that speaks to people, while being myself and speaking my truth.
How long have you worked with/on your current brand?
How many people are on your team?
How do you adapt your account to popular/trending themes?
I don’t, my account adapts to my state of mind and what I feel to be true and organic. I choose to stay away from what’s popular/trendy, it’s not about the engagement for me rather the quality of my content and the authenticity behind it.
Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…
Nothing too crazy jumps out at the moment so this is a hard one to answer. Migos commented the strong arm emoji on a post of a photo I took, that was cool. I try not to get caught up in the likes or mentions or reposts, for me it’s just about creating content that I believe in. Whatever happens after is just noise.
What do you wish people knew about your role/account/brand?
I just want to evoke emotion with my content. If it makes you feel some type of way, if my work makes you feel something…then I’ve done my job.
Whose social media do you admire? (locally or nationally)
Damn, this is a great question and so tough. It changes often, right now I’d have to say @ravivora. He’s a travel photographer who does a lot of commercial gigs with some amazing brands who allow him the freedom to direct his shoots.
Anything else to share?
As a kid I always wanted to have a superpower to slow time down. It wasn’t until I bought a camera that I realized I’m able to freeze time and capture moments that may never come again.