#CLTInspreneurs: Caleb Clark

Meet Caleb, designer

Meet Caleb Clark, a creative thinker and doer.


Weapon Collective and Subsecreto 


Weapon Collective is a design firm built to fight the “yes man” agency model: because we aren’t here to make friends, we are here to make history. Sometimes the truth hurts, but when it comes to our clients we believe that brutal honesty is better than killing you with kindness. We are tactical + tactile mercenaries, and we don’t work with just everyone.

But the projects we do take on, we go in full-force. Once provoked, our creative hive mind can handle it all. With in-house services ranging from technical design to editorial photo shoots: our creative team is packed full of unusual suspects.

What is a typical day like for you?

Work, kids, sleep, repeat.

Favorite part about being an entrepreneur?

It works with my wardrobe & homeless aesthetic

Least favorite?

The word “entrepreneur”

What did you do before you went out on your own?

Creative director in ad agency world

Why did you pick Charlotte as the home of your business?

Initially my last corporate job brought me to CLT – stayed because I love it.

What inspired you to go out on your own?

More of a necessity: “do not play well with others”

What do you do when you’re not working?

Is this where I say I work 24/7? drinking the grind juice 24/7/365! honestly I have a hard time shutting off work mode; this is something Ive been working on for a few years.

What is the biggest lesson you’ve learned from being out on your own?

It’s always on you… whether you work for yourself or not… health, wealth, happiness… its all up to you.

Talk about a time you failed big time and what you did next.

Going through one of those lessons now… and you gotta go #FROZEN and “Let it go” … don’t dwell on the failures.

Who do you look up to or look to for inspiration/advice? 

My small circle of friends are all “entrepreneurs” so I look to them – my business partner Corri Smith is always good for a reality check to my creative brain #sponsored.

What’s your motto, or some words you live by? 

Order out of Chaos.

What advice would you offer to someone who wants to be an entrepreneur?

Just know you’ll work twice as hard and three times as long… but it’s yours.

Where can people stalk ya?

@subsecreto @futurecaleb @layeredUSA @weareweapon

What’s your “power color”?

Dark Black

A Note from BW on Caleb…

We chose Caleb to represent the DESIGN space (he can design pretty much anything). We admire so many things about Caleb, but mostly, his resilience, positivity and perseverance. He’s always ready to help, offer advice and share. We like him so much, we opened a magical store with him. Click here to get in on the secret.


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