PROTAGONIST BEER
Celebrating people, place, and time with simply elegant beers.
THEIR STORY
Beer is the everyman’s drink and beer is better with people. That’s why the beers at Protagonist Beer are named after protagonists who inspired them. With a focus on respecting the planet and their home state, all sourced ingredients are sustainably farmed or North Carolina native. The beer offerings at their two popular Charlotte locations are odes to classic styles which call out, “Slow down, you’re here.”
HOW WE’VE HELPED
In 2019 we supported the launch PR and Social Media strategy and marketing program for Protagonist, a down-to-earth beer brand with a big brand identity and even bigger plans (for growth and for the community). We helped them open their first “Clubhouse” and continue to work with Protagonist from a PR perspective now (2020) as they have recently opened their second location in Charlotte’s Lower South End.
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- Managed setup of launch and GO PR strategy and programming
- Press strategy creation, timeline and management
- Creation of all press materials and outreach
- Media relations
- Setup of all interviews
- Secured more than 40 press pieces in advance to opening
- Supported with expansion planning for second location
- Managed influencer events and programming
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- Managed setup of social media pages per their future growth plans and managed launch and ongoing strategy and
execution - Created attractive and engaging social media programming that secured more than 3k Instagram followers before they opened
- Organized owned and third party social media contests
- Created graphics on-demand for use with events
- Support with ad-hoc social media needs that are difficult and require direct comms with Facebook
- Examples: Facebook page updates, location pages, name changes, ad and identity issues
- Managed setup of social media pages per their future growth plans and managed launch and ongoing strategy and
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- Held recurring meetings with ownership team to offer insight, guidance, advice
- Supported team with updates on local landscape, fresh ideas for implementation, influencers and timing
- Help with nomenclature around events and marketing programming
- Examples: Beer& classes, Scavenger hunt concept, beer names
- Helped with recommendations on new hires and referrals
- Connect the brand with many nonprofits in the community
ARTICLES
