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PROTAGONIST BEER

Celebrating people, place, and time with simply elegant beers.

THEIR STORY

Beer is the everyman’s drink and beer is better with people. That’s why the beers at Protagonist Beer are named after protagonists who inspired them. With a focus on respecting the planet and their home state, all sourced ingredients are sustainably farmed or North Carolina native. The beer offerings at their two popular Charlotte locations are odes to classic styles which call out, “Slow down, you’re here.”

HOW WE’VE HELPED

In 2019 we supported the launch PR and Social Media strategy and marketing program for ​Protagonist​, a down-to-earth beer brand with a big brand identity and even bigger plans (for growth and for the community). We helped them open their first “Clubhouse” and continue to work with Protagonist from a PR perspective now (2020) as they have recently opened their second location in Charlotte’s Lower South End.

  • Public Relations

    • Managed setup of launch and GO PR strategy and programming
    • Press strategy creation, timeline and management
    • Creation of all press materials and outreach
    • Media relations
    • Setup of all interviews
    • Secured more than 40 press pieces in advance to opening
    • Supported with expansion planning for second location
    • Managed influencer events and programming
  • Social Media

    • Managed setup of social media pages per their future growth plans and managed launch and ongoing strategy and
      execution
    • Created attractive and engaging social media programming that secured more than 3k Instagram followers before they opened
    • Organized owned and third party social media contests
    • Created graphics on-demand for use with events
    • Support with ad-hoc social media needs that are difficult and require direct comms with Facebook
    • Examples: Facebook page updates, location pages, name changes, ad and identity issues
  • Consulting

    • Held recurring meetings with ownership team to offer insight, guidance, advice
    • Supported team with updates on local landscape, fresh ideas for implementation, influencers and timing
    • Help with nomenclature around events and marketing programming
    • Examples: Beer& classes, Scavenger hunt concept, beer names
    • Helped with recommendations on new hires and referrals
    • Connect the brand with many nonprofits in the community

ARTICLES

February 17, 2020

19 not-to-be-missed food and drink events this February

February 17, 2020

Can two local brewers make it through ‘dry January’ without a drop of their own drink?

February 17, 2020

Quick list of all 10 breweries that’ll open in Charlotte within the next 6 months

February 12, 2020

15 not-to-be-missed food and drink spots this January

February 10, 2020

Charlotte brewery snags space in South End for second location

February 10, 2020

Charlotte brewery snags space in South End for second location

February 10, 2020

Protagonist Brewery to Expand with New Location in Lower South End

February 3, 2020

Craft-brewery news: Protagonist Beer Co. will move into The Broken Spoke space

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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