CHOPT

Chopt Creative Salad Company is an American chain of fast casual restaurants with locations in New York, Washington, D.C., Maryland, Connecticut, New Jersey, Virginia, North Carolina, and Tennessee. The company was founded in 2001 and focuses on serving salads, although warm grain bowls and wraps are also available.

• Strategy and management of PR for Chopt’s Southern market
• Collaborate with national PR team
• Write and distribute releases and pitches across
  • North Carolina
  • Georgia
  • Alabama
  • Virginia
• New restaurant openings PR management (from lease signings to openings)
• Nonprofit research and development, collaboration on NROs and campaigns
• Community engagement with relevant businesses

• Provide consulting with focus on local markets and goings on
• Offer guidance on social media and marketing tactics within local markets/beyond
• Provide recommendations on partners, strategy, communications, community opps

• Provide marketing support across social media/other platforms
• Manage OOH and ad buys in Southern markets/other
• Create specific and targeted marketing plans for business objectives
• Manage free and paid listings for campaigns/events
• Research, secure and manage influencers for targeted campaigns