GIBSON MILL
Modern innovation built by a legacy of opportunity and community.
THEIR STORY
Concord’s community-driven gathering spot with a locally sourced food hall, craft breweries, antique mall, retail, office and warehouse space, and more.
HOW WE’VE HELPED
We’ve supported Gibson Mill and Market with social media and PR for three years and counting as they have been building community.
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- Manage PR strategy and outreach
- Media relations
- Organization and creation of media content
- Secure and coordinate interviews with the media
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- Have helped guide the business development director with marketing structure, setup, strategy
- Meet bi-weekly to discuss nuances, updates, responses
- Design micro strategies for specific campaigns, events
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- Manage social media for both the Mill and Market brands, including content cals, posting, community management
- Work with over 20+ tenant and vendors partners to organize marketing-related info (social media infrastructure, website updates, content programming, forms, etc.)
- Curate and shoot content for use on social media
- Work with videographer partners to organize video content for social media and other marketing use
- Create graphic design items as needed for social media
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- Create event design and strategy
- Set up rsvp websites, guest lists and manage RSVPs
- Have physical presence at events
- Lead conversation (where appropriate for internal events)
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- Support admin and comms for marketing conversations
- Host meetings
- Developed slack team, strategy and field vendor/tenant inquiries
- Problem solve for work and marketing issues
TESTIMONIAL
“Black Wednesday has done a fantastic job at building our social media presence.”
-Thomas Moore, Business Development Director
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