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GIBSON MILL

Modern innovation built by a legacy of opportunity and community.

THEIR STORY

Concord’s community-driven gathering spot with a locally sourced food hall, craft breweries, antique mall, retail, office and warehouse space, and more.

HOW WE’VE HELPED

We’ve supported Gibson Mill and Market with social media and PR for three years and counting as they have been building community.

  • Public Relations

    • Manage PR strategy and outreach
    • Media relations
    • Organization and creation of media content
    • Secure and coordinate interviews with the media
  • Consulting

    • Have helped guide the business development director with marketing structure, setup, strategy
    • Meet bi-weekly to discuss nuances, updates, responses
    • Design micro strategies for specific campaigns, events
  • Social Media

    • Manage social media for both the Mill and Market brands, including content cals, posting, community management
    • Work with over 20+ tenant and vendors partners to organize marketing-related info (social media infrastructure, website updates, content programming, forms, etc.)
    • Curate and shoot content for use on social media
    • Work with videographer partners to organize video content for social media and other marketing use
    • Create graphic design items as needed for social media
  • Event Design and Marketing

    • Create event design and strategy
    • Set up rsvp websites, guest lists and manage RSVPs
    • Have physical presence at events
    • Lead conversation (where appropriate for internal events)
  • Marketing Infrastructure

    • Support admin and comms for marketing conversations
    • Host meetings
    • Developed slack team, strategy and field vendor/tenant inquiries
    • Problem solve for work and marketing issues

TESTIMONIAL

“Black Wednesday has done a fantastic job at building our social media presence.” 

-Thomas Moore, Business Development Director




ARTICLES

October 20, 2021

Board game cafe opens in Gibson Mill Market

October 16, 2021

Revamped mill in Concord snags three new food options

October 14, 2021

Three new restaurants will open at Charlotte-area food hall. Here’s what to know

October 14, 2021

Raw bar, Asian restaurant and ice cream coming to Gibson Mill Market

September 30, 2021

The 23 most-anticipated new restaurants and bars in 2021

September 3, 2021

Friday Five: Board games, apartments, litter and more

August 13, 2021

Friday Five: Back-to-school, more food and correcting mistakes

August 12, 2021

Concord Is Getting A New Food Hall

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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