MARKETING MAGIC

BLACK WEDNESDAY?

Black Wednesday is a creative marketing and PR company that focuses on grassroots efforts to authentically connect brands to their audiences.

At BW, we dive into a client’s brand strategy to custom build marketing programs tailored to fit their vision, voice and goals. We develop creative stories and campaigns that exemplify their core values and beliefs, help them get plugged into the larger dialogues in their communities and seek innovative opportunities for organic coverage and engagement.

We call this brand personification: when your business behaves like a person allowing you to market differently. We want to help you share the living, breathing human passion behind exactly what gets you up in the morning (besides coffee). Let’s be honest, we love coffee, but we’re even bigger fans of the authentic interchange inspired by sharing a cup. Our role: setting the table for your next conversation.

Whether it’s marketing consultancy, public relations, social media, event marketing, or strategy services, if you care about it, we will amplify the message and help you participate differently.

So let’s talk: contact us today and let’s have a conversation about your next conversation.

Let’s talk about the story you need help writing and/or sharing. We can help you design programming and plans to get the word out through traditional and alternative media, social media, your website, influencer marketing and more.

We can create and design your press release to tell your story in an exciting way; we’ll then pitch the media to secure coverage and the third party credibility you need to support the launch of your newest product, restaurant, marketing campaign, rebrand, etc.

In our book, social media is the most powerful marketing tool you have at your fingertips (literally) because for the most part: it’s free. We’ll help you design creative and innovative campaigns, engage with your target audience and grow your community (and sales!).

It’s important for your brand to connect with people online and off, period. AND, well, everyone loves a good party. From grand opening events to media reveals to influencer and blogger events, we’ll get your brand in front of the right people.

PRESS

What are you doing for Mother’s Day? Here are 26 of Charlotte’s best spots for brunch

BLT Steak

Here are 26 of the best spots for Mother’s Day brunch, for the mom who wants a drink, the mom you really owe, and more

BLT Steak

Philanthrodating™ Young Professionals Singles Mixer Celebrating SHARE Charlotte’s “DO GOOD Week”

SHARE Charlotte, Flight

7 of the best ways to drink beer and do good this spring, from ‘volunbeering’ to catching a concert

SHARE Charlotte

The most underrated restaurant in 9 Charlotte neighborhoods

Fran's Filling Station

Do Good Week

SHARE Charlotte

Philanthrodating Young Professionals Singles Mixer

SHARE Charlotte, Flight

VolunBEERing to Celebrate Do Good Week

SHARE Charlotte

10 restaurants to take your parents, from celebration spots to places with soul

BLT Steak

BLT Steak unveils its new Sunday Roast—and it’s positively marvelous

BLT Steak

Charlotte’s Ten Best Patios

Angry Ale's

SHARE Charlotte Do Good Week

SHARE Charlotte

The 15 most incredible salads in Charlotte, ranked

Fran's Filling Station

The 10 best Uptown spring events to go to

Flight

Cooking with BLT Steak

BLT Steak

The Sunday Roast from BLT Steak

BLT Steak

An insider’s guide to Montford/Madison Park/Park Road Shopping Center: What to eat, drink and do

Chopt, Angry Ale's

Chopt Creative Salad Co. Opens Winston Salem Location

Chopt

5 things to know about Zeppelin, the new upscale restaurant and lounge in South End

Zeppelin

Fran Scibelli: FACES of Charlotte

Fran's Filling Station

Why this Tennessee Titans star took a bite out of a national salad chain, now open in Brentwood

Chopt

What’s Your Dish

BLT Steak

In Case You Missed It: 5 Top Stories of the Week

Chopt

10 of Charlotte’s newest places that you HAVE to try

Zeppelin

First Look at Chopt in Brentwood

Chopt

Take a look inside Brentwood’s Chopt Creative Salad Co., opening Thursday

Chopt

Date Night Dining: Where to Make Valentine’s Day Reservations in Charlotte

Zeppelin

These restaurants have your Valentine’s Day dinner covered, with prix-fixe menus ranging in price from $48-175 per person

Zeppelin

These restaurants have your Valentine’s Day dinner covered, with prix-fixe menus ranging in price from $48-175 per person

BLT Steak

Diner’s Choice Charlotte – Neighborhood Gems

Fran's Filling Station

38 points of interest within walking distance of the 11 new Blue Line stations opening March 16

Subsecreto

Charlotte Restaurant Week Preview: 134 Restaurants and 9 Counties

Fran's Filling Station

Aged Duck from Zeppelin

Zeppelin

South End’s New ‘Zeppelin’ Holding Grand Opening Celebration This Weekend

Zeppelin

10 most anticipated openings coming to Charlotte in early 2018

Zeppelin

CBJ Morning Buzz: NoDa shop opens; South End restaurant delayed; Elizabeth apartments to be demolished

Zeppelin

Behind the Bar with Larry Suggs of Crowntown Collective

Zeppelin

Ready for South End’s Zeppelin? Here’s the best part

Zeppelin

Zeppelin brings chef-driven, upscale cuisine to South End

Zeppelin

See inside Zeppelin, South End’s newest upscale restaurant and cocktail lounge, before it opens December 26

Zeppelin

Restaurant brings Queen City-inspired steampunk to South End

Zeppelin

Zeppelin, an upscale restaurant and cocktail lounge, will open December 26 in South End

Zeppelin

South End’s newest tapas and craft cocktail lounge, Zeppelin, to open the day after Christmas

Zeppelin

Chopt Opens in New Hyde Park

Chopt

Chopt to open New Hyde Park location

Chopt

Chopt to open in New Hyde Park

Chopt

Chopt opening second LI location

Chopt

#GivingTuesday: Strength in Numbers in NC

SHARE Charlotte

3 ways to make a charitable impact this holiday season

SHARE Charlotte

Hundreds of local nonprofits participate in #GivingTuesdayCLT

SHARE Charlotte

GIVING TUESDAY

SHARE Charlotte

Our 2017 Holiday Gift Guide

Subsecreto

SHARE Charlotte: ACEing Autism

SHARE Charlotte

We got a look (and an opening target) for West Tremont’s new restaurant Zeppelin

Zeppelin

Share Charlotte

SHARE Charlotte

You can get lunch for just $8 at this culinary school

SHARE Charlotte

Thanksgiving Table Essentials

SHARE Charlotte

A Bustling Kickoff for #GivingTuesdayCLT

SHARE Charlotte

Getting Results: Share Charlotte

SHARE Charlotte

We got a look (and an opening target) for West Tremont’s new restaurant Zeppelin

Zeppelin

#GivingTuesdayCLT Kicks Off

SHARE Charlotte

HERE IS HOW TO DONATE FOR GIVING TUESDAY

SHARE Charlotte

Give back with Share Charlotte’s giving Tuesday Campaign

SHARE Charlotte

Give back with Share Charlotte’s giving Tuesday Campaign

SHARE Charlotte

Share Charlotte interview

SHARE Charlotte

Giving Tuesday: Samaritan’s Feet

SHARE Charlotte

What to taste at the beer event that is giving back this week. (And where to find philanthropic Mystery Beer through Nov. 28.)

SHARE Charlotte

Chef Vince Giancarlo Hints at What to Expect at Zeppelin

Zeppelin

Chopt opening in North Raleigh

Chopt

Chopt salad chain to open at Princeton Shopping Center next week

Chopt

Salad chain Chopt opening 2nd N.J. location

Chopt

The top 10 things you MUST do in November

SHARE Charlotte

Zeppelin, an upscale restaurant and cocktail lounge, is expected to open before Thanksgiving

Zeppelin

Zeppelin, an upscale restaurant and cocktail lounge, is expected to open before Thanksgiving

Zeppelin

What to expect when Coaltrane’s Char & Grill opens today in Plaza Midwood

Coaltrane's

South American restaurant opens soon in Plaza Midwood

Coaltrane's

Restaurant brings taste of South America to Plaza Midwood

Coaltrane's

Coaltrane’s Announces Opening, Chance To Win Free Chicken Dinners

Coaltrane's

‘Scripted Charlotte’ Winner to Screen at Studio Movie Grill

Wheelhouse Media

Small Business Wednesday: Subsecreto

Subsecreto

‘Scripted Charlotte’ Winner to Screen at Studio Movie Grill

Wheelhouse Media

CHOPT Creative Salad Co. restaurant is now open at Willow Lawn

Chopt

Chopt Creative Salad Co. opens Oct. 17 at Willow Lawn

Chopt

A quick look at the 17 bars and restaurants opening by the end of the year, sorted by neighborhood

Zeppelin

FRAN’S FILLING STATION

Fran's Filling Station

Top 10 Best French Fries In Charlotte

Fran's Filling Station

Coaltrane’s Char & Grill in Plaza Midwood is expected to open in less than 3 weeks

Coaltrane's

12 fall openings to watch in Charlotte

Zeppelin

Ep86: Startups in Charlotte with PitchBreakfast Executive Director Juan Garzón

Subsecreto

Tee Off at the Montford Open Block Party

Angry Ale's

Magick, Mystery, And Caffeine Find A Home At Subsecreto

Subsecreto

Charlotte Gets Its First Coffee and Magick Shop

Subsecreto

Flight’s One-Year Anniversary Party 8/19

Flight

An insider’s guide to Dilworth: What to eat, drink and do

Fran's Filling Station

Uptown lands craft coffee, retail venture — and secret society

Subsecreto

New coffee and retail shop opens uptown Aug. 11

Subsecreto

4 oddities new Uptown coffee shop Subsecreto promises to offer

Subsecreto

Chopt opening boosts charity

Chopt

Good Food, Mad City – August Food Events in Charlotte

Angry Ale's

Good Food, Mad City – August Food Events in Charlotte

Fran's Filling Station

EPISODE 192 – SAM CALAGIONE OF DOGFISH HEAD BREWERY

Flight

Fast-casual salad concept debuts south Charlotte location

Chopt

Top 25 Charlotte bar trivia events, sorted by day

Angry Ale's

Top 25 Charlotte bar trivia events, sorted by day

Angry Ale's

Chopt opens newest Charlotte location July 28

Chopt

Charlotte Restaurant Week kicks off Friday. Here are 10 can’t-miss menus

Fran's Filling Station

Here’s your first look at Johnny Fly Co.’s new NoDa storefront

Johnny Fly Co.

Wilson’s World: Grand Opening of a New Johnny Fly Co. in Charlotte

Johnny Fly Co.

Johnny Fly Co. finds home in NoDa

Johnny Fly Co.

As more people buy online, Johnny Fly tries something new: opening a store

Johnny Fly Co.

Free or $3.14 pizza today (7/21) at Your Pie

Your Pie

Another build-your-own pizza joint opens in South End this month with a local twist

Your Pie

6 of the weirdest items Charlotte nonprofits need from you this summer

SHARE Charlotte

Chopt Begins Serving Salads At The Forum

Chopt

Craft pizza company opening its first spot in Charlotte

Your Pie

An eco-fashion retail store is coming to NoDa

Johnny Fly Co.

Eco-friendly accessories retailer nabs NoDa space

Johnny Fly Co.

The 15 Best Pizza Chains in the US, Ranked

Your Pie

Queen’s Feast power rankings: Our picks for the best deals during Charlotte Restaurant Week

Fran's Filling Station

Johnny Fly Co.

Johnny Fly Co.

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OUR TEAM IS RAD

OH, LOOK, IT’S OUR BLOG

Check out our latest campaign, stories, tips/tricks, and more…

WHAT OUR
CLIENTS
SAY

We love the people we get to work with. They are passionate, excited and have a little edge.

Semicolon

We worked with Black Wednesday when our business started to rapidly expand; our brand had grown organically through social media and word of mouth, and I knew that it was time for a more intentional marketing & PR push. Corri is an out-of-the-box thinker, is a leader in the social media and marketing worlds and helped give us the push we needed.

Haley Bohon - Founder & CEO, Skillpop.

Semicolon

Black Wednesday brings a unique perspective on all creative concepts when it comes to our brand that allows us to have a voice. They help give us the ability to stand out in the social world and local community while still being true to our mission and core concepts.

Angelique Morabito, Wheelhouse Media + Wheelhouse Media Foundation .

Semicolon

Corri gives 110 percent to every project she takes on. She brings extensive social media knowledge and expertise to the table and is a pleasure to work with.

Addie Rising - Content Manager, SHARE Charlotte .

Semicolon

We have nothing but good things to say about Corri & the Black Wednesday crew. They help us navigate the social media world with ease and support our creative campaigns no matter how wild they are.

Caleb Clark, Enemy To Fashion.

HIT US UP

We’re happy to talk to you about your goals and see how we can help.

ADDRESS

1200 E. 36th Street, C
Charlotte, NC 28205

EMAIL

info@blackwednesday.co