MARKETING MAGIC

BLACK WEDNESDAY?

Black Wednesday is a creative marketing and PR company that focuses on grassroots efforts to authentically connect brands to their audiences.

At BW, we dive into a client’s brand strategy to custom build marketing programs tailored to fit their vision, voice and goals. We develop creative stories and campaigns that exemplify their core values and beliefs, help them get plugged into the larger dialogues in their communities and seek innovative opportunities for organic coverage and engagement.

We call this brand personification: when your business behaves like a person allowing you to market differently. We want to help you share the living, breathing human passion behind exactly what gets you up in the morning (besides coffee). Let’s be honest, we love coffee, but we’re even bigger fans of the authentic interchange inspired by sharing a cup. Our role: setting the table for your next conversation.

Whether it’s marketing consultancy, public relations, social media, event marketing, or strategy services, if you care about it, we will amplify the message and help you participate differently.

So let’s talk: contact us today and let’s have a conversation about your next conversation.

Let’s talk about the story you need help writing and/or sharing. We can help you design programming and plans to get the word out through traditional and alternative media, social media, your website, influencer marketing and more.

We can create and design your press release to tell your story in an exciting way; we’ll then pitch the media to secure coverage and the third party credibility you need to support the launch of your newest product, restaurant, marketing campaign, rebrand, etc.

In our book, social media is the most powerful marketing tool you have at your fingertips (literally) because for the most part: it’s free. We’ll help you design creative and innovative campaigns, engage with your target audience and grow your community (and sales!).

It’s important for your brand to connect with people online and off, period. AND, well, everyone loves a good party. From grand opening events to media reveals to influencer and blogger events, we’ll get your brand in front of the right people.

PRESS

Protagonist Hires Christopher Westgard to Lead Beverage Program

Protagonist

BLT Steak Adds Holiday CBD Oil Cocktails to Menu

BLT Steak

17 of the best places to eat and drink before a Carolina Panthers game

La Belle Helene

Is Face-to-Face Communication Dying?

Black Wednesday

French Cuisine is available in the heart of Charlotte and it’s the perfect fancy date night idea

La Belle Helene

Protagonist Announces Advanced Cicerone Hire

Protagonist

Protagonist Clubhouse makes first hire, with much more to come

Protagonist

LA BELLE HELENE MEETS THE QUEEN

La Belle Helene

Ribbon-cuttings in Reporter communities

Chopt

At Home with Roby: Protagonist Clubhouse

Protagonist

Get to Know: La Belle Helene Interior Designer Carrie Frye

La Belle Helene

Top 25 Restaurants in Charlotte: 2018 Edition

La Belle Helene

3 Ways Charlotteans Can Help for #GivingTuesday

SHARE Charlotte

#GivingTuesdayCLT inspires community to give back

SHARE Charlotte

Hundreds support #GivingTuesdayCLT by giving back

SHARE Charlotte

Giving Tuesday

SHARE Charlotte

Dottie Rose Foundation

SHARE Charlotte

Animal Adoption League

SHARE Charlotte

Giving Tuesday

SHARE Charlotte

Share CLT

SHARE Charlotte

Share CLT: Matthews Playhouse

SHARE Charlotte

Hundreds support #GivingTuesdayCLT by giving back

SHARE Charlotte

Shining Hope Farms turns to community for donations

SHARE Charlotte

Good Beer, Good Music, Good Cause

SHARE Charlotte

GivingTuesdayCLT & Bottle Cap Group

SHARE Charlotte

What’s Your Dish?

BLT Steak

Looking for somewhere to host your holiday party? Try one of these 11 spots

Fran's Filling Station

Where To Take Family, Out Of Town Visitors During The Holidays

La Belle Helene

Share CLT: Matthews Playhouse

SHARE Charlotte

Parents visiting? Here’s where to take them for breakfast, lunch and dinner

La Belle Helene

14 best new dishes from restaurants that opened in 2018

La Belle Helene

A Night Out in … Uptown

La Belle Helene

15 best mac and cheese dishes in Charlotte

La Belle Helene

Charlotte Restaurants Open on Thanksgiving 2019

BLT Steak

Top 50 restaurants in Charlotte, ranked

La Belle Helene

The busy person’s guide to giving back to the Charlotte community this season

SHARE Charlotte

Here are 18 restaurants that will be open on Thanksgiving – plus some that are taking to-go orders

BLT Steak, La Belle Helene

A beer-drinker’s map of the 47 Charlotte-area breweries—and what to order there

Protagonist

The busy person’s guide to Thanksgiving in Charlotte (whether you want to skip cooking or hosting—or both)

BLT Steak, La Belle Helene

Planning a Holiday Dinner Out with Friends? Our Favorite Charlotte Restaurants for a Very Festive Occasion

La Belle Helene

Soul In The Raw

Black Wednesday

Chains opening Atlanta locations this week offer deals, ways to give back

Chopt

30+ Free meals (and more) for military on Veterans Day 2018

BLT Steak

Where to Have Thanksgiving 2018 in CLT If You Don’t Want to Cook

BLT Steak

Protagonist

New brewery on tap for NoDa

Protagonist

New brewery named Three Pillars Brewing opening near Popbar in NoDa

Protagonist

10 must-try kid-friendly restaurants in Charlotte that even adults will enjoy

Chopt

New brewery, restaurant, coffee shop approved in a booming neighborhood near uptown 

Protagonist

Three friends think Charlotte could use more breweries. So they did something about it

Protagonist

Inside this NoDa brewery’s plans for a modern-day clubhouse

Protagonist

See renderings of Protagonist Clubhouse, the new nano-brewery coming to NoDa

Protagonist

Inside this NoDa brewery’s plans for a modern-day clubhouse

Protagonist

Opening Soon List: All 28 restaurants and bars opening soon in Charlotte

Protagonist

Black Wednesday’s Corri Smith

Black Wednesday

Uber, Lyft to offer free rides to the polls on Election Day

Lyft

Thanksgiving: We’ve got 17 Charlotte restaurants and markets to cook your dinner

BLT Steak

Ride-share companies embrace election frenzy

Lyft

Need a lift to the polls? Local groups offer rides to voters

Lyft

Uber and Lyft will provide free and discounted rides to polls for midterm elections

Lyft

These 26 Charlotte Women Influence Your QC Lifestyle (And You May Not Even Know It).

Black Wednesday

Lyft and Uber to Offer Free or Discounted Rides on Election Day

Lyft

Charlotte’s top restaurant openings of 2018—and a few we’re looking forward to most

La Belle Helene

Social Media Strategists: How to Set Your Prices

Black Wednesday

5 ways you can volunteer this fall

SHARE Charlotte

Editor’s Escape: Charlotte Staycation

La Belle Helene

The end of an era: After 4 years, the finale of #instabeerupCLT is here

Black Wednesday

These are the 6 best French onion soups in Charlotte

La Belle Helene

The Tale of a Ripped Skirt, Ugly Crying, and a Beautiful Brunch at La Belle Helene

La Belle Helene

LOBSTER GRILL CHEESE

BLT Steak

In Praise of Service

BLT Steak

Party Pics! Alain Ducasse Visits La Belle Helene in Charlotte

La Belle Helene

Black Wednesday’s Corri Smith Knows How to Build a Brand… and Throw a Party 

Black Wednesday

13 Best New Restaurants of 2018

Zeppelin, La Belle Helene

10 Top Places to Host a Rehearsal Dinner in the Charlotte Area

La Belle Helene

21 Entrepreneurs Explain What They Love About Being An Entrepreneur

Black Wednesday

4 places to get a taste of Paris without leaving Charlotte

La Belle Helene

7 Benefits Of Working With A Digital Agency Vs In-House Team

Black Wednesday

Fran Scibelli Adheres to Her Own Palate

Fran's Filling Station

Charlotte activity picks for this week: Sept. 24-30

Fran's Filling Station

Top Ten Artful Apertifs

La Belle Helene

What’s Your Dish?

BLT Steak

Charlotte activity picks for this week: Sept. 17-23

Lyft

An insider’s guide to Dilworth: What to eat, drink and do

Fran's Filling Station

Your Fall 2018 Update on Half Price Wine Nights in Charlotte

Fran's Filling Station

Pop-up parks land in Charlotte neighborhoods

Lyft

How to braise meat — and some of Charlotte’s best restaurants for braised dishes

La Belle Helene

15 must-try charcuterie and cheese boards in Charlotte

La Belle Helene

Sips in the City: New trends shaking up Charlotte’s drinking scene

Zeppelin

10 hidden-gem restaurants, ranked — and what to order

Fran's Filling Station

Ways to give back to victims of Hurricane Florence

SHARE Charlotte

24 best sandwiches in Charlotte

La Belle Helene

Charlotte Brunch Picks. Our Favorite Places, Drinks & Dishes For Weekend Brunch

La Belle Helene

PARK(ing) Day Brings Temporary Parks to Charlotte Neighborhoods

Lyft

12 best sports bars in Charlotte

Angry Ale's

5 siblings to know in Charlotte’s restaurant industry

Fran's Filling Station

Restaurant Bites: What’s new and what’s coming to a menu near you

Chopt

Opening Soon List: All 30 restaurants and bars opening soon in Charlotte

Chopt

Charlotte Takes Its Seat At The Table With 2018’S New Restaurants

Zeppelin, La Belle Helene

50 Best Bars in Charlotte, Ranked

Angry Ale's

Chopt Opening In Uptown Next Spring

Chopt

Popular salad concept headed to uptown

Chopt

Elior, Starr open authentic French brasserie

La Belle Helene

Order like an expert at 8 of the newest eateries around Charlotte with these recommendations

La Belle Helene

The 6 best new brunch spots in Charlotte

Zeppelin

Smoothies, spirits and sorbet: The newest businesses to open in Charlotte

La Belle Helene

20 most beautiful restaurants in Charlotte, ranked

Zeppelin, La Belle Helene

Lyft unveils a new way for Charlotte customers to lock in consistent prices

Lyft

News on 4 Charlotte restaurants: What’s open, almost open, delayed

Zeppelin

NEW IN CLT: LA BELLE HELENE OPENING

La Belle Helene

La Belle Helene brings French fare to uptown Charlotte

La Belle Helene

Chef Michael Rouleau from La Belle Helene cooks up some pulet roti

La Belle Helene

La Belle Helene brings French fare to uptown Charlotte

La Belle Helene

6 spins on your favorite childhood snacks to enjoy as an adult, like Cap’N Crunch pancakes

Fran's Filling Station

How to Make BLT Steak’s Fluffy, Puffy Popovers

BLT Steak

10 of Charlotte’s newest stops for escape rooms, ice cream, French cuisine and more

La Belle Helene

6 quick takeaways from my first visit to La Belle Helene, the new upscale French brasserie in Uptown

La Belle Helene

La Belle Helene Brings French Cuisine to Uptown

La Belle Helene

Up, Up and Away

Zeppelin

La Belle Helene Charlotte’s New French Brasserie

La Belle Helene

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Check out our latest campaign, stories, tips/tricks, and more…

WHAT OUR
CLIENTS
SAY

We love the people we get to work with. They are passionate, excited and have a little edge.

Semicolon

We worked with Black Wednesday when our business started to rapidly expand; our brand had grown organically through social media and word of mouth, and I knew that it was time for a more intentional marketing & PR push. Corri is an out-of-the-box thinker, is a leader in the social media and marketing worlds and helped give us the push we needed.

Haley Bohon - Founder & CEO, Skillpop.

Semicolon

Black Wednesday brings a unique perspective on all creative concepts when it comes to our brand that allows us to have a voice. They help give us the ability to stand out in the social world and local community while still being true to our mission and core concepts.

Angelique Morabito, Wheelhouse Media + Wheelhouse Media Foundation .

Semicolon

Corri gives 110 percent to every project she takes on. She brings extensive social media knowledge and expertise to the table and is a pleasure to work with.

Addie Rising - Content Manager, SHARE Charlotte .

Semicolon

We have nothing but good things to say about Corri & the Black Wednesday crew. They help us navigate the social media world with ease and support our creative campaigns no matter how wild they are.

Caleb Clark, Enemy To Fashion.

HIT US UP

We’re happy to talk to you about your goals and see how we can help.

ADDRESS

1200 E. 36th Street, C
Charlotte, NC 28205

EMAIL

info@blackwednesday.co