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UNIVERSITY CITY PARTNERS

We’re leading comms and marketing for this incredible organization.

THEIR STORY

Connectivity. Authenticity.

University City Partners is THE go-to resource and leader in the UC community. Across signature events, community engagement and development, they are uplifting the business and individual voices in this unique “city within a city.”

HOW WE’VE HELPED

We’re helping UCP build broader brand awareness and recognition as an important leader within University City, Charlotte.

  • Overarching Comms/Strategy

  • Own and oversee all external marketing efforts
  • Create and ensure cohesion across platforms
  • Offer guidance and leadership with comprehensive strategy
  • Public Relations

  • Building year long strategy
  • Managing outreach to media and press secured
  • Ensuring media consider UCP and its leadership members as a source
  • Make sure signature events are covered and on important promotional sites
  • Social Media

  • Position UCP as the voice and authority for the area
  • Aggregate events, news and important stories to create wraparound strategy
  • Manage community, build followership
  • Manage campaign pages (UC Farmer’s Market and NYD5k)
  • Email Newsletter

  • Work with content partner to oversee 2 email distributions
  • Ensure all marketing efforts work together to reach annual subscriber goals
  • Branding

  • Develop brands for signature events, sub brands
  • Oversee design asset creation and messaging

ARTICLES

September 29, 2025

CLT Kids Fest returns to University City this weekend

September 27, 2025

Kids Fest returns to University City Oct. 4

September 8, 2025

Charlotte Kids Fest Set for October 4 Comeback

September 4, 2025

Charlotte Kids Fest Is Back: Here’s Why Your Family Will Love It

September 4, 2025

University City Partners announces the return of Charlotte Kids Fest on October 4

June 18, 2025

Weekender: 40 things to do in Charlotte this Juneteenth weekend

June 16, 2025

Juneteenth in Charlotte: A guide to festivals, community events and more

April 30, 2025

University City Wine Fest Returns with New “Wine on the Water” Experience on April 11-12

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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