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UNIVERSITY CITY PARTNERS

We’re leading comms and marketing for this incredible organization.

THEIR STORY

Connectivity. Authenticity.

University City Partners is THE go-to resource and leader in the UC community. Across signature events, community engagement and development, they are uplifting the business and individual voices in this unique “city within a city.”

HOW WE’VE HELPED

We’re helping UCP build broader brand awareness and recognition as an important leader within University City, Charlotte.

  • Overarching Comms/Strategy

  • Own and oversee all external marketing efforts
  • Create and ensure cohesion across platforms
  • Offer guidance and leadership with comprehensive strategy
  • Public Relations

  • Building year long strategy
  • Managing outreach to media and press secured
  • Ensuring media consider UCP and its leadership members as a source
  • Make sure signature events are covered and on important promotional sites
  • Social Media

  • Position UCP as the voice and authority for the area
  • Aggregate events, news and important stories to create wraparound strategy
  • Manage community, build followership
  • Manage campaign pages (UC Farmer’s Market and NYD5k)
  • Email Newsletter

  • Work with content partner to oversee 2 email distributions
  • Ensure all marketing efforts work together to reach annual subscriber goals
  • Branding

  • Develop brands for signature events, sub brands
  • Oversee design asset creation and messaging

ARTICLES

March 12, 2025

University City Wine Fest Returns with New “Wine on the Water” Experience on April 11-12

March 12, 2025

University City Wine Fest Returns with New “Wine on the Water” Experience on April 11-12

February 28, 2025

University City announces signature events for 2025

February 28, 2025

Farmers markets in Charlotte

February 3, 2025

The Great 28: Black Charlotteans who are shaping our city

January 20, 2025

‘A true visionary’: Charlotte residents celebrate MLK Day at march, YMCA breakfast

January 6, 2025

BOOM Charlotte moves to University City in 2025

January 6, 2025

20+ of the most anticipated events in 2025

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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