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MARINA’S TAPAS

Authentic Spanish tapas stall by the team from Customshop, open now in Optimist Hall…

THEIR STORY

Alex Bridges and Chef and owner of Customshop, Chef Andres Kaifer, are bringing genuine tapas to Charlotte’s most popular food hall. Named after Kaifer’s great grandmother to honor his family and heritage, Marina’s will serve classic Spanish small plates.

Marina’s Tapas opened to the public on December 6, 2024.

HOW WE’VE HELPED

Black Wednesday worked with the Marina’s team to create an opening strategy that includes branding, public relations, marketing, social media, and a pre-opening event.

  • Public Relations

  • Build launch PR strategy
  • Coordinate and document all coverage
  • Manage all media interview setup
  • Social Media

  • Set up branded social media pages
  • Create and publish hype/launch posts over the lead-up period to the opening
  • Create educational and engaging social media content
  • Manage opening week posts + community engagement
  • Branding & Design

  • Develop logo and brand identity
  • Create subsequent mockups as needed
  • Produce design assets for social, website, digital uses and print

ARTICLES

June 3, 2024

Charlotte Restaurant Openings, Closings and June Events. New Flower Child, OMB, Calle Sol, 800 Degrees, Bobby Flay, plus Robert Foley, a “Roaming Drinkery” & More

May 7, 2024

Everything you need to know about Optimist Hall

May 7, 2024

Optimist Hall tapas restaurant is passion project for Customshop chef

May 7, 2024

Spanish ‘snackies,’ sandwiches will dominate tapas menu at new Optimist Hall stall

April 1, 2024

Your 2024 ultimate guide to eating your way around Optimist Hall in Charlotte

March 25, 2024

Hello, 2024 hotspots and hangouts — your guide to Charlotte’s newest restaurants

March 9, 2024

Charlotte Restaurant Openings, Closings, Events & Food News for March

March 4, 2024

New Spanish Tapas Concept Opening at Optimist Hall

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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Team behind Customshop to open Spanish tapas concept at Optimist HallDo My Job: Nature’s Spa & Wellness
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