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MARINA’S TAPAS

Authentic Spanish tapas stall by the team from Customshop, open now in Optimist Hall…

THEIR STORY

Alex Bridges and Chef and owner of Customshop, Chef Andres Kaifer, are bringing genuine tapas to Charlotte’s most popular food hall. Named after Kaifer’s great grandmother to honor his family and heritage, Marina’s will serve classic Spanish small plates.

Marina’s Tapas opened to the public on December 6, 2024.

HOW WE’VE HELPED

Black Wednesday worked with the Marina’s team to create an opening strategy that includes branding, public relations, marketing, social media, and a pre-opening event.

  • Public Relations

  • Build launch PR strategy
  • Coordinate and document all coverage
  • Manage all media interview setup
  • Social Media

  • Set up branded social media pages
  • Create and publish hype/launch posts over the lead-up period to the opening
  • Create educational and engaging social media content
  • Manage opening week posts + community engagement
  • Branding & Design

  • Develop logo and brand identity
  • Create subsequent mockups as needed
  • Produce design assets for social, website, digital uses and print

ARTICLES

December 5, 2024

YAHOO: Customshop team debuts latest Optimist Hall restaurant

December 5, 2024

Customshop team debuts latest Optimist Hall restaurant

December 5, 2024

A Spanish tapas spot from a familiar pair of Charlotte restaurateurs is now open

September 24, 2024

El Thrifty closes at Optimist Hall

September 23, 2024

Optimist Hall’s Loyal Tenants Help Ring in Five Years

July 11, 2024

Making Ensaladilla Rusa with Marina’s Tapas

June 21, 2024

Marina’s Tapas offers preview of menu at sister restaurant

June 3, 2024

Uptown, Ballantyne restaurants open as Plaza Midwood loses pizza joint in May

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Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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Team behind Customshop to open Spanish tapas concept at Optimist HallDo My Job: Nature’s Spa & Wellness
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