HOUSING COLLABORATIVE
Home is the way forward.
THEIR STORY
Housing Collaborative is more than just an information gateway to affordable housing. They live to uplift, so every day, they collaborate with different people, groups and organizations to increase access to housing. By providing flexible, responsive support, they are able to tailor our resources to meet the specific needs of partners and clients.
HOW WE’VE HELPED
With a new name and expanded service offering and vision, Housing Collab came to us in need of help with making their announcement. We’ve supported them with overall rebrand strategy to optimize owned, earned and paid channels. We’ve implemented the agreed upon launch strategy across PR, social media, design (derivative brand items), blogging, events, email and beyond.
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- We developed a rebrand and ongoing marketing strategy
- We’ve implemented the majority of the strategy plan, advising and guiding the client along the way
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- Designed PR strategy and comms plan
- Wrote and distributed release
- Pitched individual media and secured announcement press pieces
- Continue ongoing follow ups to get other brand-oriented press
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- Managed launch social media strategy including old vs. new page programming
- Designed and applied new overall rebrand look and feel to new page posts
- Translated story to program page
- Keep pages updated with evolved brand storytelling, properly leveraging newest tools (IG reels)
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- Designed email marketing strategy and manage outbound general list email sends
- Designed launch event, created rsvp platform, designed invitation, created invitation strategy, put together event venue and all other event logistics including a raffle with donations, signage, swag and more
- Provided intensive research for paid spend opportunities including various sponsorship opportunities
- Created language for use at speaking events, for third party/partner promotion of rebrand
- Draft base blogs for the client to add expertise and build toward seo building in super competitive keyword landscape
- Source partners for extended work including organic seo partners
TESTIMONIAL
Black Wednesday made our recent rebrand as stress-free and successful as possible, amplifying our work and making us proud of it.
ARTICLES
