WE ROCK CHARLOTTE
We supported the client with their rebrand from Girls Rock Charlotte to the more inclusive title of We Rock Charlotte.
We Rock Charlotte is a nonprofit organization that inspires gender marginalized people (girls, women, transgender people, and nonbinary folks) to find their voice in a collaborative space. We Rock Charlotte offers programming for all genders as well, cultivating allies in our community.
HOW WE’VE HELPED
We worked with GRC to identify how to leverage their amazingly beautiful new brand to life across social, PR and other marketing channels.
- Organized the press release as well as GO strategy
- Put together media kit, interview reps and talking points
- Organized press interviews
- Coached client through overarching marketing and GO strategy for the rebrand
- Offered guidance on vip/launch party and event
- Advised on swag, community engagement campaigns, influencer tshirt campaign
- Designed overall look and feel across old brand and new on social pages with particular focus on instagram
- Led influencer outreach for t-shirt campaign
- Managed social media pages for leadup
- Coached WRC team on how to keep the page going beyond launch
- Leveraged new brand to create new social media design items
- Created tease social media visuals
- Created vip event invitation