CULINARY DROPOUT

DAMN GOOD FOOD & DRINK

THEIR STORY

Culinary Dropout’s Charlotte restaurant marks the first piece of its East Coast expansion. The brand by Sam Fox, a James Beard nominated restaurateur, opens in October. Their menu features crowd-pleasing bites, craft beer, housemade cocktails and more; all to be accompanied by fun games, free live music, and a laidback vibe.

HOW WE’VE HELPED

We’ve supported CDO by overseeing the local launch PR for the opening of their newest location in Charlotte.

PUBLIC RELATIONS

- Organized and oversaw launch PR strategy
- Press release and pitch writing with targeted distribution
- Management of media correspondence, walkthroughs, content
- Coordination of opening event sequence – provided both tactical/administrative support and implemented strategy to maximize leverage on beneficial attendees (influencers)
- Managed street team activations, getting swag and marketing materials into the super hot neighborhood of Charlotte’s South End