CULINARY DROPOUT
DAMN GOOD FOOD & DRINK
THEIR STORY
Culinary Dropout’s Charlotte restaurant marks the first piece of its East Coast expansion. The brand by Sam Fox, a James Beard nominated restaurateur, opens in October. Their menu features crowd-pleasing bites, craft beer, housemade cocktails and more; all to be accompanied by fun games, free live music, and a laidback vibe.
HOW WE’VE HELPED
We’ve supported CDO by overseeing the local launch PR for the opening of their newest location in Charlotte.
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- Organized and oversaw launch PR strategy
- Press release and pitch writing with targeted distribution
- Management of media correspondence, walkthroughs, content
- Coordination of opening event sequence – provided both tactical/administrative support and implemented strategy to maximize leverage on beneficial attendees (influencers)
- Managed street team activations, getting swag and marketing materials into the super hot neighborhood of Charlotte’s South End
