Meet Colby Anderson and Allie Papajohn, Bojangles’ Social Media Team
Meet Colby Anderson and Allie Papajohn, the Bojangles’ Restaurant Social Media Team.
What’s the purpose of your brand?
We’re the chicken and biscuits brand that is dedicated to honoring traditional southern recipes through a new generation of unique flavors.
How long have you worked with/on your current brand?
Allie- 3 years Colby – 4 years
How many people are on your team?
How do you adapt your account to popular/trending themes?
We keep an eye on trending themes, and then, if we add to the conversation, we make sure we do it in a way that is authentic to our brand. For example, we’re not going to comment on a Kardashian’s latest post, but it makes sense for us to comment on this:
Have you ever made a reply on social media that had to go through multiple approvals? Tell us about it…
Yes. Unless it’s a real time situation, we both review content before it goes out. While not an “approval” process, we do work with our PR and marketing team to ensure the brand has consistent messaging through traditional and social media.
Tell us about the craziest mention you have ever received or conversation you’ve been pulled into…
Cam Newton direct messaged Bojangles’ on Instagram while he was at training camp this past year. After we stopped freaking out, we messaged him back and drove a Big Bo Box to him. He shared with the Panthers social team and posted pictures of Bojangles’ on his personal Instagram.
What do you wish people knew about your role/account/brand?
That Bojangles’ was founded and based right here in Charlotte. We love calling the Carolinas our home.
Whose social media do you admire? (locally or nationally)