VIVA Chicken Refreshes Brand Identity

VIVA Chicken, the Charlotte-born fast-casual Peruvian rotisserie joint, is refreshing its brand identity with a new logo and packaging. The rebrand first debuted at VIVA’s newest location in Greenville, South Carolina, which opened in August, and will begin rolling out to other stores this fall. Highlighted by its signature, vibrant orange color and utilizing a […]

How five Charlotte entrepreneurs are using the PPP to tackle business disruption amid Covid-19

Covid-19 hit Corri Smith’s business hard. Black Wednesday is a marketing and public relations firm. Most of Smith’s clients are in the hospitality, food and beverage industries — all suffering under the pandemic restrictions. Those clients were forced to pull back. Smith said her revenue was “crushed.” She estimated it dropped by about 70%. Read the […]

How to Create Quality Social Media Marketing Posts

Social media marketing has grown in popularity and sophistication in recent years. Unfortunately for many small business owners, the rapid changes, combined with a steep learning curve and lack of time to learn the different platforms, have left many struggling to establish and grow a strong social media presence. What is a small business owner […]