#BWLuckyDog Campaign

Black Wednesday Introduces “Lucky Dog” Campaign Presented by The Waggle Company


Today we launched our 4th series today; the 13-week “Lucky Dog” campaign, presented by The Waggle Company: Charlotte’s premier dog walking service, will feature available black dogs under the care of local rescues.


The Lucky Dog campaign was inspired by the company’s love for dogs and in acknowledgement of the “Black Dog Effect,” the idea that black dogs are less likely to get rescued because they are either intimidating, hard to see at the shelter, or unlucky. Black Wednesday has engaged local rescues South of the Bully, Halfway There, Carolina Big Hearts Big Barks, Long Trails Happy Tails, Carolina Paws, and Lucky Labs.


Each Wednesday throughout the campaign an adoptable black pup will get posted to Black Wednesday’s social channels; In the spirit of supporting the new family, one who adopts a #BWLuckyDog during the campaign will get a “welcome home package” including $30 in dog walking credit from The Waggle Company, $35 worth of services at Spay Neuter Charlotte, $100 off a training session with KeenDog, a dog bath from the Dog Salon, $30 off an exam at VetweRx, a custom flag from Flagology, and more.


“Every dog should have a good home; working with the local rescues and dog-loving brands to support making that happen is so exciting,”  says BW owner, Corri Smith.


“We support dog rescues and the wonderful people who adopt so we are thrilled to partner with Black Wednesday on this campaign,” says Meggie Williams, co-owner of The Waggle Company. “We want to make it as easy as possible for someone to make the decision to adopt a rescue dog, which is why we’re giving $30 in Waggle credit to for each rescue adoption through this campaign.”


Follow the campaign on BW’s social channels and help us get these dogs into loving homes!

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