The team
WHAT STARTED AS AN INDIVIDUAL VISION OF HELPING AMAZING COMPANIES BETTER TELL THEIR STORIES HAS EVOLVED INTO A COLLECTIVE OF PEOPLE COMMITTED TO OUR CLIENTS AND THEIR COMMUNITIES.
WE ARE A WITCHY TEAM THAT IS BUILT ON CREATIVITY AND AMBITION AND RUNS ON COFFEE. OUR MISSION IS TO DO THE BEST WORK POSSIBLE.
AND YES, EVERYONE WEARS BLACK ON WEDNESDAYS.
Owner and Executive Leader
Corri Smith
Creator and overseer of all things Black Wednesday. Writer of too many emails, plant & dog mom, keeper of the Spotify office vibes and queen of the follow up. Elder emo.
PR Manager
Emma Fortuna
Previous New Yorker, current Queen City girl. On a mission to make you look good. Professional people person, experienced multitasker, and scorpio. In her free time she’s probably practicing being basic by watching Bravo TV, looking for the best sushi in Charlotte, or online shopping.
Marketing Representative
Candace Sykes
Her area code says heart of the Appalachian mountains, but her zip code says East Charlotte. She’s all about creating connections, bringing stories to life, and balancing KPIs. Obsessed with her dog, makeup trends, and her playlists from 2004.
Senior Social Media Coordinator
Alyssa Zoutendyk
Charlotte alumni turned social media and PR guru. Equal parts Canva connoisseur and juggler of all things creative. Off the clock? She’s deep into a wellness podcast or off enjoying live music — Diet Coke in hand, naturally.
Graphic Designer
Kaitlyn Hazuka
Charlotte graphic design grad, RGB magician, and expert at identifying random typefaces on dinner menus. Here to focus on the details and translate creative ideas into visuals. Find her either in the climbing gym or behind an espresso machine.
Social Media Coordinator
Gwenna Gentle
Charlotte native and Afro-Latina magic. A bridge between local culture and digital strategy, she’s the pulse of a social grid. In her “downtime,” she’s behind the lens for athletes, on the lacrosse field as “Coach,” or curating the perfect music playlists—all while being a responsible dog mom.
Existential Security
Carl + Charlie
Creep keepers. Protectors of the office and visitor management. They’ll be seeing you in your dreams later.
