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SAUNA HOUSE

Sauna House is a modern bathhouse offering traditional saunas, invigorating cold plunges, heated furniture, and now – massage. Rooted in contrast therapy, Sauna House blends ancient bathing traditions with modern community values to create a social, sustainable, and restorative experience.

THEIR STORY

Traditional Finnish saunas, cold plunge pools, and a space designed for deep rest, reset, and connection.

Sauna House was born from founder Andrew’s discovery of hot/cold/relax therapy, inspired by a friend who treated chronic pain with cold water. What started as a 30-day challenge grew into a vision for a welcoming bathhouse that blends accessible wellness, community, and a touch of sass.

HOW WE’VE HELPED

We work with Sauna House to develop and implement PR, showcasing their leadership in the contrast therapy and wellness industry + driving the awareness and credibility of their wonderful brand.

  • Public Relations

  • Design PR strategy and comms plan, including writing and distributing branded press releases, pitches and media alerts
  • Educate client representatives on talking points and media training
  • Manage incoming media inquiries and support marketing initiatives through targeted media outreach
  • Recommend potential partners and VIP guests to enhance events and strengthen community and media connections
  • Influencer Strategy

  • Provide expertise on influencers to work with in an evergreen capacity and/or around location openings
  • Research, vet, negotiate and manage influencer engagements
  • Support with influencer events through event design, guest lists, invites, & partner outreach

ARTICLES

Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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