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GOOD FRIENDS

A women’s organization supporting individuals and families with financial resources to improve lives and inspire hope.

THEIR STORY

As a legacy organization with a mission to help clients bridge the gap from fragility to stability, Good Friends has been serving community members for 36 years and counting. Their annual holiday luncheon each December is a one-hour charity event that allows for a whole year’s worth of supporting “friends” in need.

HOW WE’VE HELPED

We have worked alongside the Good Friends team as a marketing partner for multiple years to provide brand, design, strategy, social media and PR support in promotion of their annual year-end “Gather & Give” event. We’ve helped them expand their reach and more importantly, their funds raised each year.

  • Public Relations

    • Manage PR strategy
    • Media outreach and relations
  • Social Media

    • Social Media management
    • Campaign creation and execution
    • Social media influencer engagements
    • Toolkit design and training
  • Consulting

    • Provide input and guidance for best ideas/practices for current and modern marketing
    • Design annual marketing strategy for optimizing owned and earned channels
  • Design

    • Create overall look and feel for branding and design concepts for each annual event
    • Design all digital and print assets needed for promotion and execution of event:
      • Save the Date
      • Invitation Suite
      • Promotional materials
      • Website and Social Media graphics
      • Presentations
      • Annual Report
      • Physical Event Signage and Presentations

ARTICLES

January 5, 2022

Good Friends Charlotte Raises $750K At Annual “Gather & Give” Holiday Luncheon

November 19, 2021

Good Friends Charlotte Hosts “Gather & Give” Holiday Luncheon For Charity On December 9th

December 17, 2020

Amid pandemic, these Charlotte women raised ‘well over’ $500K for families in need

December 15, 2020

9 ways to give this holiday season in Charlotte

Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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La Belle HeleneLyft
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