FLOWER CHILD
Food that nourishes body and soul, now serving in Ballantyne.
THEIR STORY
Serving up farm-fresh, fast casual eats and positively delicious vibes. Flower Child opened in Ballantyne in May 2024.
HOW WE’VE HELPED
Black Wednesday helped Flower Child launch their Ballantyne restaurant by creating an opening strategy including marketing research, public relations, and influencer collaborations.
- Organized and oversaw launch PR strategy
- Press release and pitch writing with targeted distribution
- Management of media correspondence, walkthroughs, content
- Coordination of opening event sequence – provided both tactical/administrative support and implemented strategy to maximize leverage on beneficial attendees (influencers)
- Market survey and supporting research on Ballantyne neighborhood
- Produced comprehensive analysis of competing restaurants in the vicinity
- Gathered hyperlocal businesses and individuals for PR packages
- Invite list for pre-opening events with local influencers and community members
- Sourced local photographer to support opening content creation and coverage
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