The growth strategy at salad chain CHOPT is much like its meu items — a blend of different ingredients that all seek to work together to produce a desired result.
The 22-year-old quick-service restaurant (QSR), which now operates more than 80 locations along the East Coast, combines culinary creativity, a careful expansion strategy and digital connectivity with customers to drive ongoing sales growth. It also leverages partnerships with charitable organizations and food entrepreneurs to help the brand engage with the communities where it operates and drive sales.
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