BETTY BY MOXIE MERCANTILE
A new neighborhood experience with carefully curated offerings.
A new store opened by retail expert and resident community leader, Michelle Castelloe, with carefully curated apparel, toys, and gifts centered around women and children. Inspired by one of Castelloe’s local heroes, Betty Mims, Betty opened in Charlotte in 2021 amid the global COVID19 pandemic.
HOW WE’VE HELPED
We worked with the Moxie Mercantile team to launch their new retail location and have managed PR to make sure the boutique has been busy from day one.
- PR strategy and execution
- Media relations
- Securing and organizing brand building and launch PR coverage