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BETTY BY MOXIE MERCANTILE

A new neighborhood experience with carefully curated offerings.

THEIR STORY

A new store opened by retail expert and resident community leader, Michelle Castelloe, with carefully curated apparel, toys, and gifts centered around women and children. Inspired by one of Castelloe’s local heroes, Betty Mims, Betty opened in Charlotte in 2021 amid the global COVID19 pandemic.

HOW WE’VE HELPED

We worked with the Moxie Mercantile team to launch their new retail location and have managed PR to make sure the boutique has been busy from day one.

  • Public Relations

    • PR strategy and execution
    • Media relations
    • Securing and organizing brand building and launch PR coverage

ARTICLES

November 30, 2021

Small business owners adapt to supply chain woes during pandemic

November 30, 2021

Inside the Making of Moxie Mercantile’s Sister Store, Betty

November 26, 2021

Charlotte businesses form partnership initiative

November 13, 2021

HOLIDAY GIFT GUIDE: 2021

October 27, 2021

3 women-owned businesses facing supply chain struggles join forces to reach more customers

October 18, 2021

Your 5-minute guide to the best things to do in Charlotte | Oct. 15-21

October 18, 2021

Moxie Mercantile Owner Opens Sister Store in Plaza Midwood

October 18, 2021

Betty by Moxie Mercantile set for Plaza Midwood debut

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