Michelle Castelloe can’t wait for you to meet Betty.

Her new boutique — officially Betty by Moxie Mercantile — opens today at 1219 Thomas Ave. in Plaza Midwood. That 2,500-square-foot store is roughly half a block away from Moxie’s original store on Commonwealth Avenue.

It delivers a new experience for the neighborhood, with carefully curated offerings by Castelloe.

“We have no clothing shops at all,” she says. “There’s nothing here. I hate to see people have to drive to a mall when the space is here for it.”


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