Social media marketing has grown in popularity and sophistication in recent years. Unfortunately for many small business owners, the rapid changes, combined with a steep learning curve and lack of time to learn the different platforms, have left many struggling to establish and grow a strong social media presence. 

What is a small business owner to do? Check out these six tips on how to create quality social media marketing posts that engage followers and help you build a strong following. 

Avoid posting for the sake of posting. No one will notice if you miss a day, but they will notice if you’re posting for no apparent reason. Make your posts purposeful and well thought-out, and your engagement rates should increase. 

Have a purpose or goal in mind for every post. What does this post do for your business? Why is it worth posting? What do you stand to gain from it? What does the post say about the business? 

“With every post, you need to make people either know you, like you, trust you or take a desired action,” said Angelescu. 

“Treat every post like its own little billboard,” added Corri Smith, owner of Black Wednesday Marketing and PR. “Post often, [as long as] you have strong content and something important to share.”