Communications has never been more important and more complicated.

As traditional media declines and new media explodes, there’s a huge opportunity for brands that understand culture and evaluates buying decisions.

This consumer shift also creates a big business opportunity for agencies to win new business by providing public relations service that match today’s consumer patterns.

Here’s a list of 12 proven PR executives who “get it” that our city will be watching to create the next generation of communications agency. These leaders were only selected from agencies, not the brand side.

…

Corri Smith

Owner, Black Wednesday Social

Client experience includes: Share Charlotte, Brixx, Chopt, Wheelhouse Media, Fran’s Filling Station and Plaid Penguin.

What to watch: Widely known as one of the most talented and most creative social media leaders –  Corri recently won the Brixx and Chopt accounts. It’ll be interesting to see how she hires and if she chooses to make Black Wednesday Social more of an ad agency model or more of a consultancy based around her talent. Corri and Black Wednesday have huge potential.

Click here to view the original publication via Axios Charlotte.