Local Marketing and PR agency Black Wednesday launches the “She’s Giving” campaign with the hopes of inspiring Charlotteans to activate in support of women for women’s history month.

More info: www.blackwednesday.co/whm.

The multifaceted campaign spans across websites, guerrilla marketing efforts, social media, t-shirts and partnerships with local businesses to create meaningful action. Named after the trending phrase, “It’s giving,”  which has become wildly popular across the world wide web as a descriptor for how something feels, BW has borrowed the phrase to clarify what the campaign is about which is giving all sorts of things: information, friendship, love, action, t-shirts, inspiration and beyond.

A key component of the campaign is the mass purchase of tampons which will be split up in two ways: as a donation to Flo Charlotte, a local nonprofit with a mission to provide hygiene supplies to adults and teens who may lack access, and as a kickstarter gift to 250+ local businesses across the city to be placed in their women’s bathrooms. BW is also asking for the businesses’ commitment to continue to keep tampons stocked in their ladies’ rooms beyond the campaign.

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