TRULIANT FEDERAL CREDIT UNION
On a mission to improve the lives of members and help them to achieve their goals.
THEIR STORY
TFCU’s mission is to enhance the quality of life of their members and become their preferred financial institution. Est. in 1952, they serve members from 30+ Member Financial Centers in the Carolinas and Virginia.
HOW WE’VE HELPED
We’ve partnered with Truliant to provide grassroots hyperlocal support for Charlotte branches.
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- Support of hyperlocal strategy creation per “market” for: various CLT branch locations
- Management of pursuit and activation within each strategy
- Determining allocation of budget per branch location; overall management of funds
- Tactical oversight of execution work
- Branding and design associated with activations
- Collaboration with brand, hyperlocal, community engagement and branch teams
