#BWLuckyDog: Sahara

Meet Sahara!

Our #BWLuckyDog this week is Sahara, from Greater Charlotte SPCA!

Meet this week’s pup! Sahara from Greater Charlotte SPCA: Sahara is a 12 week old black beauty with a white chest. She’s a boxer, terrier mix with possible lab. Sahara has been potty trained for at least 3 weeks and no accidents (good girl!).  She hasn’t met a stranger! Her sweet demeanor and young spirit lets her play well with other dogs and cats, and does well with children of all ages. Sahara can also settle down and play by herself chewing a bone or a squeaky toy. As much as she loves walks, she is also down for some cuddles.

For more information on or a chance to meet Sahara, please email Greater Charlotte SPCA at

As an adopter of Sahara (or any one of our other #BWLuckyDog’s), you’ll also receive a special “Welcome Home” package including…

$30 of dog walking credit from @thewagglecompany

$35 in services @spayneutercharlotte 

$100 off a @keendogtraining package

A dog wash from @thedogsalon 

$35 in services from @vetwerx

A custom flag from @flagology

…And more!

Contact Greater Charlotte SPCA now to get more info on this cute girl!

Follow the campaign on BW’s social channels, help us spread the word and get these babes into wonderful homes…

#BWLuckyDog: Rocky

Meet Rocky!

Our fifth #BWLuckyDog is Rocky, from Lucky Labs Rescue!

Meet this week’s pup! Rocky from Lucky Labs: Rocky is a lab-mix stray that was rescued from a very small shelter in SC. He is only about a year old and is still very much a puppy!  Rocky is fully house trained and loves to play.  He gets along with his foster lab sister and all the furry friends at doggy day care.  Rocky needs a family that will love him and give him lots of attention.  He is very smart and needs to be kept busy, either playing with another dog his age or with an active human that will take him for walks everyday or the doggy park, or even to work with you!  Rocky goes in the crate during the day when we leave, but not at night.  He loves to be with his people when they are home and will snuggle beside you on the couch or by your feet at night. As active as Rocky is during the day, he is just as ready to sleep at night – and sleeps straight thru the night! Rocky will be an awesome dog for a family willing to take the time to play with him.

For more information on or a chance to meet Rocky, please email Lucky Labs Rescue at or

As an adopter of Rocky (or any one of our other #BWLuckyDog’s), you’ll also receive a special “Welcome Home” package including…

$30 of dog walking credit from @thewagglecompany

$35 in services @spayneutercharlotte 

$100 off a @keendogtraining package

A dog wash from @thedogsalon 

$35 in services from @vetwerx

A custom flag from @flagology

…And more!

Contact Lucky Labs Rescue now to get more info on this cute boy!

Follow the campaign on BW’s social channels, help us spread the word and get these babes into wonderful homes…

#BWLuckyDog: Repa

Meet Repa!

Our fourth #BWLuckyDog is Repa, from Long Trails to Happy Tails Rescue!

Repa was found in the backseat of a repossessed car. The car she was in was towed to the lot, and left for THREE days before any pictures were taken of the car. When they opened the back door, they found Repa sitting there on the seat. She is truly a miracle too, because she was left in the car during days that the temperature was above 75 degrees each day. Repa is almost 4 months old, crate and potty trained, and she’s learning basic commands. Repa loves dogs, cats, and kids of all shapes and sizes, and is just a great girl! She is truly our miracle baby, and we couldn’t be happier to feature her story through your campaign!

For more information on or a chance to meet Repa, please email Long Trails to Happy Tails Rescue at

As an adopter of Gidget (or any one of our other #BWLuckyDog’s), you’ll also receive a special “Welcome Home” package including…

$30 of dog walking credit from @thewagglecompany

$35 in services @spayneutercharlotte 

$100 off a @keendogtraining package

A dog wash from @thedogsalon 

$35 in services from @vetwerx

A custom flag from @flagology

…And more!

Contact Long Trails to Happy Tails now to get more info on this cute girl!

Follow the campaign on BW’s social channels, help us spread the word and get these babes into wonderful homes…

#BWLuckyDog: Gidget

Meet Gidget!

Our third #BWLuckyDog is Gidget, from Carolina Big Hearts Big Barks!

Gidget is the perfect combination of silly and sweet all rolled up into one. Gidget is a boxer/pit bull mix who is approximately 2 years old, smaller in size at only 35 pounds and still looking for her forever home. She is completely house broken, crate trained and 100% love bug! She is either entertaining her foster parents with her silly antics or curled up in a ball cuddling. Gidget spends most of her day playing with her four legged foster brothers. She does great with other dogs of all sizes and cats, once given an opportunity to learn they don’t want to hurt her. Gidget was rescued from a shelter after being held as evidence in an animal cruelty case. When she came into rescue she was a scared little girl who has blossomed and discovered it is ok to trust, love and have fun. Now all Gidget needs is the happily ever after she deserves.

For more information on or a chance to meet Gidget, please email Carolina Big Hearts Big Barks at

As an adopter of Gidget (or any one of our other #BWLuckyDog’s), you’ll also receive a special “Welcome Home” package including…

$30 of dog walking credit from @thewagglecompany

$35 in services @spayneutercharlotte 

$100 off a @keendogtraining package

A dog wash from @thedogsalon 

$35 in services from @vetwerx

A custom flag from @flagology

…And more!

gigi 4

Contact Carolina Big Hearts Big Barks now to get more info on this cute girl!

Follow the campaign on BW’s social channels, help us spread the word and get these babes into wonderful homes…

#BWLuckyDog: Rusty

Meet Rusty!

Our second #BWLuckyDog is Rusty, from Carolina Paws!

Meet Rusty a 10 month old handsome American Staffordshire terrier/Lab mix. Rusty is a fun puppy who loves to play! This smart boy is eager to please and loves to be right where the action is! He’s good with other dogs and loves to run and play fetch. He already knows sit and stay and his foster mom says he is a quick learner. He is doing well with house and crate training. He loves to go for walks and does great with his easy walk harness. He would make a wonderful companion for someone with a active lifestyle or fenced in yard. He is currently 45lbs and will be around 50lbs full grown. He is current on vaccines, microchipped and neutered. If you would like to meet Rusty and make him part of your family, contact us at

As an adopter of Rusty (or any one of our other #BWLuckyDog’s), you’ll also receive a special “Welcome Home” package including…

$30 of dog walking credit from @thewagglecompany

$35 in services @spayneutercharlotte 

$100 off a @keendogtraining package

A dog wash from @thedogsalon 

$35 in services from @vetwerx

A custom flag from @flagology

…And more!

Contact Carolina Paws now to get more info on this cute boy!

Follow the campaign on BW’s social channels, help us spread the word and get these babes into wonderful homes…

#BWLuckyDog: Cora

Meet Cora!

Our very first #BWLuckyDog is miss Cora, from Halfway There Rescue!

Cora is a lovely little lady who is just about the perfect girl! She is a 2ish year old lab mix who weighs about 45 lbs. She is very well behaved–crate trained, house trained and polite with her doggy friends. Cora is on the submissive side and doesn’t mind letting others be the boss. She is pretty laid back and enjoys spending her days lounging around the house. Cora is even good on a leash! She can’t wait to meet her forever family.

As an adopter of Cora (or one of our other #BWLuckyDog’s), you’ll also receive a special “Welcome Home” package including…

$30 of dog walking credit from @thewagglecompany

$35 in services @spayneutercharlotte 

$100 off a @keendogtraining package

A dog wash from @thedogsalon 

$35 in services from @vetwerx

…And more!


Contact Halfway There now to get more info on this sweet girl!

Follow the campaign on BW’s social channels, help us spread the word and get these babes into wonderful homes…

#BWLuckyDog Campaign

Black Wednesday Introduces “Lucky Dog” Campaign Presented by The Waggle Company


Today we launched our 4th series today; the 13-week “Lucky Dog” campaign, presented by The Waggle Company: Charlotte’s premier dog walking service, will feature available black dogs under the care of local rescues.


The Lucky Dog campaign was inspired by the company’s love for dogs and in acknowledgement of the “Black Dog Effect,” the idea that black dogs are less likely to get rescued because they are either intimidating, hard to see at the shelter, or unlucky. Black Wednesday has engaged local rescues South of the Bully, Halfway There, Carolina Big Hearts Big Barks, Long Trails Happy Tails, Carolina Paws, and Lucky Labs.


Each Wednesday throughout the campaign an adoptable black pup will get posted to Black Wednesday’s social channels; In the spirit of supporting the new family, one who adopts a #BWLuckyDog during the campaign will get a “welcome home package” including $30 in dog walking credit from The Waggle Company, $35 worth of services at Spay Neuter Charlotte, $100 off a training session with KeenDog, a dog bath from the Dog Salon, $30 off an exam at VetweRx, a custom flag from Flagology, and more.


“Every dog should have a good home; working with the local rescues and dog-loving brands to support making that happen is so exciting,”  says BW owner, Corri Smith.


“We support dog rescues and the wonderful people who adopt so we are thrilled to partner with Black Wednesday on this campaign,” says Meggie Williams, co-owner of The Waggle Company. “We want to make it as easy as possible for someone to make the decision to adopt a rescue dog, which is why we’re giving $30 in Waggle credit to for each rescue adoption through this campaign.”


Follow the campaign on BW’s social channels and help us get these dogs into loving homes!

The Wednesday Social: 5 Reasons Why You Need To Get on Twitter Today

Oh happy Wednesday!

Welcome to this week’s social, where we’ll discuss the five reasons why you need to be on Twitter! Whether you are new and want to create an account or someone who is trying to learn how to better use your current account, here are some resources and inspiration!

Get your news quick and on-the-go

Twitter has a variety of news topics you are able to look through. Whether you are into politics, sports or just pure entertainment, it has everything you are looking for, especially trending topics. Nowadays, everyone seems to be in a hurry and they don’t have enough time to grab the newspaper, but with a Twitter account, you’re able to get your news before you even get out of bed. A variety of information can be found under the ‘Explore’ tab, at the bottom of your screen. Click here to learn about the transformation of the ‘Moments’ tab to the ‘Explore’ tab and how you can use it to look there for trending hashtags. Scroll through your home feed to see what your friends are sharing. You can even look through hashtags to get the latest updates on a topic.


One of Twitter’s newest features is the livestream! The most recent, and one of the most successful streams you were able to watch, was the 2017 Grammys reaching 5.1 million people. Sports fans, you will be happy to know that Twitter teamed up with the NFL to livestream games, on Thursday Night Football. You also have the availability to create your own livestream and to show your followers a behind-the-scenes peek at your work, your daily activities, or something cool you stumbled upon. Contributing via livestream can help cultivate a stronger following to grow your account and credibility.

Get the word out about your business

Looking to get a larger following for your business? Twitter is a great and authentic way to promote your message. You are able to post information, blogs, media, links, gifs and more (of course with a limit of 140 characters). Using hashtags within your tweets is also a great way to connect with other people and engage in conversations that are in line with your interests. Connecting with fellow tweeters who have the same interests as you will grow your following and could potentially lead to further reach if and when those people share your content.

Get yourself hired

Yes, if you are looking for a job, you are able to get hired through your Twitter. First impressions are key to landing a job. Optimize your Twitter avatar and your bio to help potential headhunters find you and understand that you’re looking. By writing a bio that explicitly speaks to your job search or utilizes relevant hashtags, you might just get found! In the case you are seeking employment, it is super important to clean up your profile; you can even link directly to your LinkedIn page.

Keep up with your favorite brands

People are always looking for promotions or the latest products from their favorite brands. With social media on the rise, more and more businesses are turning to a variety of platforms to share their content! Many brands host conversations/Twitter chats or use branded hashtags to manage contests; many brands use Twitter  to engage one on one; see how Wendy’s recently blew up Twitter by interacting with their Twitter followers.

Using Twitter is also a great way to give feedback on a product. Brands have become more social media-focused, so instead of calling a customer service hotline, you are able to ask questions and send direct messages through Twitter. There’s a high chance that there will be someone to receive your mentions or inquiries, whether they be positive or negative. You might even catch their eye and they could share your tweet! If you’re marketing a brand, you can use one of our fave tools Sprout Social to monitor and listen.

If you can’t tell, we’re big fans of Twitter, mainly for the super direct interaction it offers! What are your favorite Twitter features? Let’s hear from YOU. Find us on social to let us know: @bwsocialco.

The Wednesday Social: 5 Instagram Features We Can’t Live Without

Oh happy Wednesday!

Welcome to this week’s social, where we’ll discuss big things happening in the social media space…

Let’s talk Instagram, specifically the 5 features that we can’t live without as social media marketers. Over the past year, Instagram has kept the platform fresh with inventive new features that allow for a more creative, custom experience. Here are the features we never want to ‘Gram without…

1) Drafts

Instagram rolled out this feature to allow users to create and hold Instagram posts for future publishing. It’s great for preparing ideas that aren’t ready to hit the feed. We use it to plan ahead and save time when we need to post and engage quickly. For IG users who are more artistic, you can use this feature to check the layout/consistency of your grid.

2) Saved Posts

Ever stumble across a photo that was inspiring, informative, or extra memorable? Save it for reference later! Instagram’s saved post feature is a great personal and professional resource. At BW, we like to queue up relevant posts to eventually re-share or mark content that we admire to spark a new idea. Other uses we’ve heard of: bookmarking a great place to eat, saving a photo for fashion inspiration, noting a cool location you want to eventually scope out and Instagram for yourself, etc.

3) Uploading Pics from Gallery to Instagram Stories

Have you ever felt conflicted whether to take a “real” photo or video or capture the content via a platform for immediate publish? Fret no more. You can upload media directly from your phone gallery to Instagram Stories. That way you still have the original to use for other purposes and still upload great content to your story that you may not have originally been able to do. 

4) Sending Posts Directly

This private feature serves an array of purposes for sharing an Instagram photo or video with another Instagram user, as explained here. We like this feature for its simplicity and effectiveness in sending information and engaging quickly- sans screenshots.

5) Boomerang

WHO DOESN’T LOVE GIFS? And the lure of being able to make and create your own custom gif is so addictive. Instagram allows users to post Boomerangs on an Instagram feed or story. BW loves Boomerang because it adds variety to content, elicits more engagement, and sends a more memorable message. Get on the Boomerang train.

We applaud Instagram for keeping the platform fresh and fun by consistently rolling out new features. We didn’t mention all our favorites, but here are a few that deserve an honorable mention:

Hiding Instagram Stories

If for whatever reason you want to hide your story from a select few, you can. Instagram breaks it down on their blog here. Once in the settings, you can individually hide your story content from followers before publishing. Though we don’t use this, we hold the right to admire this option.  

Managing Instagram Filters

Did you know that there are 40 Instagram filters? That’s a really wide variety, which is why being able to manage your favorites is super helpful. Sprout Social advises how to here. This is an effective way to keep and give your Instagram a consistent look while saving you the time of scrolling through all 40 options.  

UNsend Direct Messages

That’s right, you can right click on a sent message and it DELETE IT… at least from the conversation; the only catch? If the person has already seen it, the damage might already be done! Special note: use messages wisely and double check things for spelling, positivity before you send them.

Let’s hear from YOU. What are your favorite Instagram features? Find us on social to let us know: @bwsocialco.

Visit us next week for another edition of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: 5 Ways to Ruin Your Reputation on Social Media

Well hello, Wednesday!

Every week wediscuss a trending topic, something we’ve noticed, or something you’ve asked us to discuss. This week we’re going to discuss ways you can damage your social media reputation and ways to prevent self-sabotage.

1. Personal rants


What else is Facebook there for, you might think. It’s a sounding board, where only the friends/trolls who are stalking you will chime in and argue or support. We beg to differ on the belief that your personal and professional Facebook or social media platforms are entirely separate.

If you are an entrepreneur:

Your life is blended. You are your business and your business is you. There is no separation. SO, when you rant about people consistently asking you for free work, or you complain about clients, or you rant with a close-minded (or really, any) perspective: WE ALL SEE IT. And though you might feel that you are fighting the crusade for other entrepreneurs, you are really just making yourself look bad, dramatic and an undesirable candidate with whom no one wants to engage on a professional level.

If you are part of a corporation:

You are a representative of your company, a paid brand ambassador. You make yourself look bad, you are making the company you work for look bad. The likelihood of them “catching” your bad behavior is possible, and even more so for someone who might be out to hire you in the future.

So, what should you do instead of ranting on social media?

  • Realize that owning a business is a roller coaster and it’s not for everyone
  • Understand that part of being a successful business owner means professionally handling conflict
  • Start an entrepreneur/other industry-related support group
  • Find positivity within the situation
  • Learn something about how to operate your business
  • Have empathy
  • Move on

Other don’ts:

  • Screenshot and shame competitors (or anyone, for that matter)
  • Air out dirty laundry from personal/professional relationships gone bad
  • Post negative content from the business account (or any account, really)


2. Lack of sensitivity


We’ll be the first to tell you that you should be scheduling on social media. We will also encourage you to be strategic, and over-monitor what you’ve scheduled and how it gets rolled out into real life. Why? Because poor timing can really hurt. Consider something you schedule and how it could be taken the completely wrong way when negative current events take place and what you’ve posted is now entirely insensitive. We found this example on Hire Rabbit

Screen Shot 2016-09-06 at 6.50.42 PM

In addition to the timeliness of your posts, we find it worth mentioning that you should not engage in jokes that are, well, not jokes at all. Sharing blatantly offensive material that YOU think is “funny” could cost you more than the 5 minutes it took you to craft the post. We all saw this post and how it went viral (and not in the good way)…of all the people in the entire world, a PR professional blew it with this one.


Where is Justine Sacco now? Obviously this is a radical example, but it could be you. If it crosses your mind that something you find humorous MIGHT insult someone, don’t even post it.

For the sake of using a local example… RIP Waking Life. Story here.

3. How you engage


Oh, so you liked all of Donald Trump tweets and you accidentally followed the leader of the KKK because he followed you and you always follow back. People look at who you follow and who you engage with, especially when you first cross their radar and they are trying to gauge your brand’s credibility. That’s not to say that you cannot have a personal opinion on social media, it means that you have to have self-awareness and understanding that you are exposed by engaging on social media at all.

Beware that negative comments can crush you. No matter how upset you are at a poor Yelp review or negative tweet a customer shared, you have to stay positive and professional. Just because someone makes you feel bad or had a bad experience does not mean you should throw away the opportunity for them to give you a second chance. Moreover, that person’s word-of-mouth transfer to his/her friends upon you either fixing the issue and handling it in a professional way OR your bad attitude and mistreatment of his/her feedback can either uplift or ruin you. No one is perfect and as a person or brand on social media, we have to realize that it is a two-way street and negative and/or passive aggression will get you nowhere.

4. Avoid controversy


Stay away. We know how intriguing it is to jump in on a hot and trending political or religious issue. BUT we ask you to think twice and consider this: was ever a global/world issue solved through a Facebook/Instagram/LinkedIn post? Exactly. So, really, why bother? No matter what side you pick, you will polarize and turn someone off. Now, we realize you can’t work for everyone and you don’t want to… but if you can avoid controversy, social media will be a much more pleasant place, for you and your brand.

We’re not saying to be insensitive to what’s happening in the world, but revert back to the ways around ranting on #1 and move along. Also, there are plenty of ways to engage current events in a positive way. Here’s a Hubspot template that can help you design your SM Crisis Plan.

5. Not understanding the weight of social media for your brand


If you don’t understand how crucial social media is to your brand, and you pass it off to the intern because you don’t really care… or if you post silly/poorly crafted posts because you don’t see value in having a strategy, this one’s for you.

Social media is the most economical and “free” marketing tool. Why not pay attention to it? It’s the best way to give living, breathing characteristics to your brand and people LOVE when they can connect with brands on social media. So, why not pay attention and invest?

Even if the budget is small, there are plenty of ways to organically engage on social media and all that would cost is time. Once you get your bearings and start to see a return, invest a little more into ads and clicks. Then you’ll realize you’re growing your community and making money in a paid but still “human” way.

We recommend you put some stock in social media and don’t ignore it. Instead, make it work for you (and your brand).

Overall Do’s


  • Keep it positive, always
  • Take the conversation offline
  • Stay professional
  • And always, take the high road


DISCUSS: How have you seen people/brands damage their reputations? What advice or resources do you live by when it comes to keeping your online reputation afloat?


We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!