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The Wednesday Social: Investing in Social Media

Well hello, Wednesday!

 

Welcome to this week’s social, where we’ll discuss big things happening in the social media space and/or respond to your blog requests and/or make an observation of something we’re dealing with on the business side…
 
It’s very often we get asked questions that range across the spectrum of, and include, “what do I invest,” “where do I invest,” and “what’s the ROI,” or comments based on a lack of understanding about the power of social media. We don’t expect to sum up all of these answers in one blog post and to be honest, we don’t have all the answers, but we wanted to organize some resources we have learned from just for you…
 
If you’re considering the use of this amazingly economical and organic tool, here are some resources:
 
How to Start Investing in Social Media in the Right Way via Forbes

Which Social Media Networks Should Your Business Invest In via Bruce Clay

Global social media research summary 2016 via Smart Insights

 

And you should know, social media is NOT a fad…

Where Will Social Media Users Go in 2017? via News Cred

Why Selling On Social Is A Fad And ‘Social Selling’ Is Not via We Are Social Media

 

If you’re using social media but could use some inspiration or support:

Top Social Media Trends That’ll Change Your Business in 2016 via Post Planner

Branding in the Age of Social Media via Harvard Business Review

10 Social Media Blogs You Should Be Reading via Sprout Social
 
At BW, we wholeheartedly LOVE social media and have seen great results from sharing a brand’s message across the interwebs. But take it from us, it is a LOT of work, especially if you want to do it right. It’s an investment in money and time…
 
Here are some tips on optimizing your time and efforts and make the most of your investment on social media…

  • You don’t have to be on every platform. Focus on the one where your target audience is and/or the one you are most excited about. Once you have a captive audience, you have people to follow you onto the next/new platform.
  • Try a 3rd party social media scheduler to plan your efforts and monitor your online reputation. We use Sprout but also recommend Hootsuite and Buffer.
  • Set aside time to brainstorm content ideas and creative ideas to set your brand apart.
  • Look around. Observe what your competitors are doing and what people/brands are doing in other industries for inspiration.
  • Feeling overwhelmed? Make it a team effort: have someone collect content, have someone manage the content, have someone organize/post the content.
  • Post with a purpose. Make it good, or… don’t make it at all.
  • Make time to develop a strategy, messaging, brand voice, graphics, plan, etc.
  • Allocate some of your traditional ad dollars to your social media ad budget
  • Seek out apps that can help you manage your efforts
  • GET HELP. Ask us for help, email us with questions. We want you to love social media and to reap all the rewards it has to offer.

 
DISCUSS: If you are or represent a brand, how much time do you spend on social media? How do you decide when and where to invest? How much money do you spend on social media and how to you measure your investment’s ROI?

 

We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: Twitter Engagement

Well hello, Wednesday!

 

Welcome to this week’s social, where we’ll discuss big things happening in the social media space and/or responding to your requests…
 
On last week’s blog, we got the question of: How do we get engagement on Twitter? Oh, we love Twitter! If you’re not super into Twitter, or you need help understanding the value of spending time there, take a peek here for the basics and here for 4 reasons why you should love this social media platform.
 
Once you understand the basics, let’s discuss taking your activity a little further…
 

SPCE Online

 
Best Twitter Practices

 
DO’s

  1. Get creative! Write a variety of different tweets
  2. Schedule: Use Hootsuite or Sprout Social to pre-plan a calendar of content
  3. Create lists to generate feeds specific to your information needs
  4. Curate content from others
  5. STAY POSITIVE

 
DONT’S

  1. Over-automate
  2. Underestimate the use of Twitter for customer service
  3. Go inactive
  4. Skip use of hashtags
  5. Forget to use Twitter’s tools: polls, gif keyboard, tags/comments

 
In efforts to really optimize Twitter, here are a few tips to encourage engagement with your followers…

  • Look out for a conversation! You can start it, or you can join in
  • Seek out Twitter Chats relevant to your industry, community, neighborhood, other
  • Use Twitter’s tools to have fun: run a poll asking for feedback or use a fun gif to respond to someone’s question
  • Use keyword search to monitor your online brand and engage people who didn’t tag you
  • Look at your partners/competitors feeds to see who they are engaging with
  • Schedule recurring messages that support your bio but you would forget to post regularly
  • Look through hashtags relevant to your brand and/or community and join in the conversation
  • Create your own “branded” hashtag and run a contest
  • Write shareable content that your followers will identify with and share
  • Reach out to the followers who engage most and ask for feedback
  • Touch individual followers and ask for their specific input/response or repost them!

 
Other great Twitter resources:
 
5 Intriguing Twitter Case Studies via Our Social Times

Introducing an easier way to manage and report on Twitter Ads campaigns via Twitter

30 Twitter Ad Examples to Study Before Spending a Dime via Wordstream

How to Use Twitter Lists for Business via Social Media Examiner

 
Twitter is about more than just pushing out your own content. It’s about being engaging. Your followers are following you for a reason: indulge them! Curate content, ask questionspost content designed to share, and spend time designing a growth strategy.

 
DISCUSS: What’s your favorite account to follow on Twitter and why? What do they that gets you engaged? 

 
We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

The Wednesday Social: Instagram vs. Snapchat

Well hello, Wednesday!

 

Welcome to this week’s social, where we’ll discuss big things happening in the social media space…
 
Let’s talk about what everyone else is talking about, and what we can’t stop thinking about: where should you be spending your energy? Snapchat or Instagram? With the launch of Instagram stories, the conversation has been interesting and has many sides. Do I re-commit to Instagram or should I stick with where I really want to be (Snapchat)?
 
First off, click here to see both apps side-by-side.
 
Our quick list of Pro’s + Cons of each….

Wake up

Instagram Pros:

  1. You already have a captive audience on Instagram
  2. You can post content that will stay, 60 second/better designed videos, for example
  3. You can plan ahead and market yourself/your brand

 
Instagram Cons:

  1. It can be very time-consuming to plan for instagram
  2. FB (who owns insta) is slowing transforming instagram into a FB look-a-like. Algorithms and business profiles… sound familiar? Pretty soon, the platform will be pay-to-play just like FB. If you haven’t changed your profile to a business profile yet, we recommend you don’t
  3. Is it just us or are there too many bots to deal? But then again, why cultivate an authentic audience when you can buy followers? JK — hit us up if you want to learn some grassroots ways to connect + grow using social media

 
Snapchat Pros:

  1. It’s live, it’s fun, it’s real
  2. HAVE YOU EVEN SEEN THE BEE FILTER? You can even submit customized filters for events or to have fun with your brand
  3. No ads, and you can totally ignore the brands on there if you want

*Honorable mention: BITMOJI’s!
 
Snapchat Cons:

  1. It’s new and you might not have very many followers there yet; it’s hard to find people if you don’t have their username
  2. How do you connect with people you don’t know? It’s tough
  3. Content is gone in no time. “Memories” are cool, but they’re sort of a pain to get to and only you can see them

 
Other takes on this topic:

How to switch to a business profile via Business 2 Community

Business profiles on Instagram via Social Media Examiner

Screen Shot 2016-08-09 at 6.55.09 PM

via Social Media Examiner

All of the ways Instagram stories and Snapchat stories are the same via The Verge

Why Snapchat should be very worried about Facebook’s latest move via Business Insider

Instagram Stories vs Snapchat in a Nutshell – What You Need to Know via Social Media Today
 
Who wins in our book? People were really upset about all the sponsored posts popping up in their feeds on Instagram; the stories application seems to have won many of those who have been disengaged back over. But really, will it be enough? We think as more and more ads come up, snapchat may slowly win the race. Why? Snapchat didn’t “sell out” to Facebook like Instagram and we’d LOVE to see someone truly compete in a way that keeps social media truly social, authentic and organic.
 
Outside of our personal interests, what we’ve learned from using social media marketing to support events, content, classes, brands, and well, everything… is that people want to have have an organic and authentic connection with their friends and favorite brands. Brands who can connect with people in real-time unique ways are the ones to have a lasting impact.
 
DISCUSS: Which app are you siding with and why? What do you think snapchat’s next move should/will be? What’s missing from all social media apps for YOU? Do you think there will be a new app to come out and fill the gap?
 
We want to hear from you! Leave us a comment here or find us on the interwebs: @bwsocialco. See ya next week for another installment of The Wednesday Social and if you have any specific requests on what we should talk about, email us!

#13ShadesofBlack: Meet Mckinna of House of Ceremony

Mckinna Hahn, House of Ceremony

 
I’m McKinna, I own and curate the shop, House of Ceremony in Charlotte, NC. HoC is vintage bridal that translates to the modern bride. It’s an eclectic shop with wedding dresses and bridal accessories, and soon to come vintage bridesmaids, lingerie and loungewear, all dating from the 1920’s to the 1980’s.
 
Vintage is what I sell, it’s also what I wear. I’m big on vintage denim and tee shirts. That’s usually my jam from day to day. At least in the summer. I’m fairly casual and I like to keep a low key comfort. Whether with my Adidas Gazelles or my booties. Black is my shade of choice. It’s when I feel like I’m in my element. (You’ll rarely see me in color or pattern.) Paired with my silver and turquoise jewels I collect from flea markets. Simple and casual, that’s my day to day. I wear what I like and I keep to my own style. And just how I buy for the shop, with a unique eye for beautifully classic pieces that still work for today’s cool chick. Trends will come and go but black is forever.
 
“I wear black on the outside ’cause black is how I feel on the inside” – Morrissey. Not sure if that fits the mantra of a bridal company, but we’re not your average bridal house.
 
You can find us on social media:

 

– Mckinna

                         

Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!

 

 

Join the Black List!

See you on the interwebs… @bwsocialco

 

#13ShadesofBlack: Meet Lauren of Cut From The Same Cloth

Lauren Remesi, Cut From The Same Cloth

 

I’m Lauren, the incognito face (and hands) behind Cut From The Same Cloth. CFSC is a women’s clothing brand based here in NC (Concord). In a world crazed by fast fashion, we are what we like to call slow fashion. Everything is thought out, sketched, drafted, cut and sewn in our studio.

 

As a small child, I spent most of my time carefully curating Barbie outfits. Not much has changed, just now with people. Like most involved in fashion, I view clothing and the way we dress more as an art form than anything else. It very much expresses who we are or a mood we are in, and sometimes an image we want to portray.

 

“Why be boring and blend in when you can stand out and be different?” This is a motto I bear in mind when creating. I have never been a person to conform or be the norm. I have always gravitated and sought out the exact opposite. If everyone wore pink, I wore black (wink). I embody this way of life in my clothing because that’s who the typical CFSC girl is, essentially.

 

Cut From The Same Cloth was born in 2011 creating custom pieces for private clients. We got the customer involved with the design process, from sketch to final fit. Over the past few years we have evolved into creating small seasonal collections, while also collaborating with boutiques.

 

You can find CFSC at www.cutfromsamecloth.com. And the party doesn’t stop there. Come hang out with us for behind the scenes and inspiration on Instagram @cutfromsamecloth. If you are a brand or boutique looking to collaborate, email me: lauren@cutfromsamecloth.com.

 

– Lauren

                         

Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!

 

 

Join the Black List!

See you on the interwebs… @bwsocialco

 

#13ShadesofBlack: Meet Filipe of Ole Mason Jar

Filipe Ho, Ole Mason Jar 

 

Who are you?

Filipe Ho 

 

What company do you own/work with?

Co-Founder and COO of OLE MASON JAR, a Charlotte-based menswear brand dedicated to giving back and making high quality clothing and accessories right here in the USA.

 

How did you get engaged in fashion?

Honestly, I think it is something that has always been inside of me, an interest I have had my entire life. I was originally born in Hong Kong, and have been lucky enough to travel all over the world, so I think that is ultimately a major component of my strong interest. I also have had several family members in the industry that has inspired me, and they continue to mentor and provide guidance today. 

 

If you had to brand your personal style, what would you call it?

Traditional modern (transitional) lol?. I frequently will pair something more trendy or modern, with a classic staple that is always in style. I am also big on versatile pieces, pairing things together and layering. I tend to wear something in a different way each time, and enjoy creating unique and different looks with only a handful of simplistic pieces.

 

Where can people find you/your business on social media?

Our showroom is located in historic Brevard court (148 Brevard Court), across from Romare Bearden Park and above Vahalla Wine Bar. Also, definitely check out our website www.olemasonjar.com and all of our social media (@olemasonjar on all platforms…instagram, facebook, twitter, pinterest, tumblr etc…

 

Where can people meet you #IRL (market, event, store, etc.), Etc.

Every Sunday @ Elevation uptown! 7 days a week at either Not Just Coffee, or Rush Espresso for my daily/multi daily coffee fix. Also, I am a huge fan of 7th street market, Sabor in Elizabeth or Noda and Reids over in Southpark (especially for Brunch!).

 

– Filipe

                             

Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!

 

 

Join the Black List!

See you on the interwebs… @bwsocialco

 

#13ShadesofBlack: Meet Caleb of Enemy To Fashion

Caleb Clark, Enemy To Fashion 

 

I began in fashion when my cruel Illuminati overlords demanded it of me. My style is a 1970’s mercenary martian who has become tragically stranded on Earth.

 

Feel free to catch us red handed on Instagram or Snapchat @enemytofashion. You’ll never see me in real life, but trust me, I’ll see you.

 

— Future Caleb

                             

Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!

 

 

Join the Black List!

See you on the interwebs… @bwsocialco

 

#13ShadesofBlack: Meet Kenzie of Hair Klaut

Kenzie Hamilton, Hair Klaudt

 

Hiya! Kenzie Hamilton here, reporting for duty. I’m a 21 year old, fun-loving, dog owning, happy little hairstylist. I work at Hair Klaudt in Plaza Midwood and I’d be more than happy to hook you up with something beautiful to wear on your head. Half the reason I got into doing hair is seeing someone’s face after they’re finished at the salon and making them feel beautiful.

 

Fashion has always been a pretty big influence in my life. Clothes, hair, make up, all of it. This obsession started pretty early on, maybe about 3rd grade. I wasn’t what you would call an over achiever in school, in fact I spent most of my time braiding my friends hair at recess. One day, I asked my mom if I got all A’s if I could color my hair pink. Let me tell you what, I worked harder in that semester of 3rd grade than I did for the rest of my entire schooling career, got all A’s and I got two pink steaks. Ever since that moment, I’ve been hooked.

 

I like to see an entire outfit come together. From hair to accessories, head to toe. My closet is categorized by color, so I never clash with whatever hair color I decide to go with next. There is something so satisfying to me about a good color pallet, so I try to bring that into my everyday style of dress.

 

Modeling has also been a big reason I’ve gotten so into fashion. I am by no means a professional, but I have a lot of friends who take pictures for a living and we will collaborate on a shoot together. My friends growing up in photography classes would ask me to be their subject for whatever project they had and we would do crazy hair and make up and outfits and take pictures in the backyard.

 

I believe that style can be whatever you want it too. Dress up, dress down, be yourself. This life is yours to make it what you want and no one can tell you that you’re right or wrong. Enjoy everyday.

 

Stalk me on the gram

#hairbykenziehamilton

 

— Kenzie

                             

Photos by Katherine-Kirchner.

Stay tuned for next week’s #13shadesofblack intro!

 

 

Join the Black List!

See you on the interwebs… @bwsocialco