Hope Haven
Hope Haven is a licensed Therapeutic Community dedicated to providing a foundation of recovery for individuals and families impacted by substance use disorder.
Their story
Founded in 1976 and located on an eight-acre residential campus, they serve more than 300 men, women, and children annually, offering long-term residential care that includes counseling, medical and mental health support, workforce development, and assistance with housing and employment.
HOW WE’VE HELPED
Our work with Hope Haven focuses on spreading awareness of the organization as well as their initiatives. We’ve executed PR, social media strategies, and graphic design to develop and strengthen their brand.
Marketing Consultancy
- Offer leadership and creativity to guide the organic marketing efforts of the nonprofit as well as their 3 sub-brands
- Lead monthly meetings, organize strategic work and connect to important 3rd party partners (like web) to ensure cohesiveness across channels
Public Relations
- Designed a PR strategy and comms plan
- Managing outreach to media and press secured
- Plan and execute signature events such as Next Level Hope
Social Media
- Manage social media accounts to nurture brand identity
- Keep pages updated with brand storytelling, properly leveraging newest tools
- Promote and market Next Level Hope via an informative social media strategy
Graphic Design
- Rebuilt their brand standards, invented new, more modern color palette
- Design production graphic materials for marketing, social, and print
Success
We have helped Hope Haven clarify their branding by redoing their color palette and brand standards. This has also supported their positioning because though they’re celebrating 50 years of service, many are still not familiar with their incredible work. We did much of the behind the scenes work on their biggest fundraiser ever, Next Level Hope, a chef competition in May that raised $70k in one night. We’re now helping them rebrand a house that was recently donated to them and spread the news about new work being done there.