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“All right, all eyes on us now,” says Scoundrel chef and owner Joe Cash.

When his restaurant earned one star in the inaugural MICHELIN Guide American South, Cash reacted with the complicated emotions expected from someone who deliberately left an award-chasing career in New York to open a restaurant in his much smaller, up-and-coming hometown of Greenville, South Carolina.

β€œIt’s this huge honor, huge privilege, and I think now our biggest thing is, how do we make sure that every single day, every single person that comes in here feels and believes these guys earned this, and they deserve it?” he says.

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