Michelle Castelloe spent more than 20 years working corporate jobs before she opened Moxie Mercantile, the lifestyle boutique with locations in Plaza Midwood, Davidson, and Matthews. She fills her stores with apparel, jewelry, and home décor by local artisans, and she works to help nurture artists and business owners through her consulting firm, Moxie Huddle. This year she expanded her retail brand with a new store called Betty, which sells kids apparel and accessories. She and her husband of 17 years are also parents to four girls: Isabella, 16, Lucy, 15, Vivian, 12, and Violet, 8. We caught up with the busy mom and business owner to find out how she juggles it all.

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