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MENAGERIE HOSPITALITY GROUP

Serving with a passion for food, wine, craft cocktails and fine cigars. Striving to bring people together to connect and enjoy life.

THEIR STORY

The Menagerie Group is the parent company to The Wine Loft, The Vintage Cigar & Whiskey Bar and the newly opened Figo36. With hospitality as their center focus, each of their spaces aim to be dynamic, enjoyable, and inviting.

HOW WE’VE HELPED

We’ve worked with the MHG for a few years, tightening up their branding, marketing and PR. Our scope has been fluid, changing based on the client’s needs over time and specifically surrounding new openings and programming.

  • Consulting

    • Help manage strategy, messaging and tactical roll outs for different brands, openings, campaigns
    • Review marketing opportunities to identify best options
    • Give advice on team setup, workflows, processes, timing
    • Meet in a recurring manner to give feedback, get updates and tasks
  • Public Relations

    • Managed launch PR for The Vintage and Figo36
    • Developed brand messaging, managed media comms, interviews
    • Supported third party influencer event
    • Created influencer campaigns for concept launches
  • Social Media

    • Create launch and ongoing organic social media strategies
    • Fill in as social media tactical support whenever need arises
    • Keep brands modern, fresh and thoughtful across their platforms and over time
    • Provide training and support to new sm/marketing hires
  • Design

    • Developed expanded brand identity for The Vintage
    • Created brand (logo and identity) for Figo36, website, menus and graphics
    • Created iconography and gifs for Instagram use

ARTICLES

September 20, 2022

Checking out Figo36, Charlotte’s newest Italian restaurant

September 19, 2022

15 Hottest Restaurants in Charlotte, North Carolina

August 12, 2022

Opening soon: Figo36

August 11, 2022

Italian restaurant Figo 36 set to debut in Charlotte’s NoDa neighborhood

August 10, 2022

Coming soon to NoDa: Fresh pasta, made-to-order pizza and small plates

February 17, 2022

‘Most of all, go have fun’ | Over 70 restaurants featured in Queen’s Feast: Charlotte Restaurant Week and we have a list of them

February 3, 2022

Recently shuttered restaurant in NoDa to be replaced by new Italian spot

February 3, 2022

A new Italian restaurant is going into the former Orto space in Charlotte

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TESTIMONIAL

“The BW team is our go-to partner for all things marketing and PR.  Their approach is to be in lock-step with everything we do.  It feels just like they are part of our team.”

– Daniel P. Weiss, President, Menagerie Hospitality Group

Black Wednesday is a marketing agency based in Charlotte, NC offering social media, public relations, influencer marketing, and brand services with specialization in understanding human connection in order to amplify the impact of marketing campaigns.
Marketing Consulting | Social Media Marketing | Influencer Marketing | Public Relations Consulting | Small Business Marketing

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