MENAGERIE HOSPITALITY GROUP

Striving to bring people together to connect and enjoy life through great food, wine, craft cocktails and fine cigars.

THEIR STORY

The Menagerie Group is the parent company to The Wine Loft, The Vintage Cigar & Whiskey Bar and the newly opened Figo36. With hospitality as their center focus, each of their spaces aim to be dynamic, enjoyable, and inviting.

HOW WE’VE HELPED

We’ve worked with the MHG for a few years, tightening up their branding, marketing and PR. Our scope has been fluid, changing based on the client’s needs over time and specifically surrounding new openings and programming.

Consulting

- Help manage strategy, messaging and tactical roll outs for different brands, openings, campaigns
- Review marketing opportunities to identify best options
- Give advice on team setup, workflows, processes, timing
- Meet in a recurring manner to give feedback, get updates and tasks

Public Relations

- Managed launch PR for The Vintage and Figo36
- Developed brand messaging, managed media comms, interviews
- Supported third party influencer event
- Created influencer campaigns for concept launches

Social Media

- Create launch and ongoing organic social media strategies
- Fill in as social media tactical support whenever need arises
- Keep brands modern, fresh and thoughtful across their platforms and over time
- Provide training and support to new sm/marketing hires

Design

- Developed expanded brand identity for The Vintage
- Created brand (logo and identity) for Figo36, website, menus and graphics
- Created iconography and gifs for Instagram use

TESTIMONIAL

“The BW team is our go-to partner for all things marketing and PR. Their approach is to be in lock-step with everything we do. It feels just like they are part of our team.”

– Daniel P. Weiss, President, Menagerie Hospitality Group