The Menagerie Group is the parent company to The Wine Loft, The Vintage Cigar & Whiskey Bar and the newly opened Figo36. With hospitality as their center focus, each of their spaces aim to be dynamic, enjoyable, and inviting.

We’ve worked with the MHG for a few years, tightening up their branding, marketing and PR. Our scope has been fluid, changing based on the client’s needs over time and specifically surrounding new openings and programming.

• • Help manage strategy, messaging and tactical roll outs for different brands, openings, campaigns
  • Review marketing opportunities to identify best options
  • Give advice on team setup, workflows, processes, timing
  • Meet in a recurring manner to give feedback, get updates and tasks

• • Managed launch PR for The Vintage and Figo36
  • Developed brand messaging, managed media comms, interviews
  • Supported third party influencer event
  • Created influencer campaigns for concept launches

• • Create launch and ongoing organic social media strategies
  • Fill in as social media tactical support whenever need arises
  • Keep brands modern, fresh and thoughtful across their platforms and over time
  • Provide training and support to new sm/marketing hires

• • Developed expanded brand identity for The Vintage
  • Created brand (logo and identity) for Figo36, website, menus and graphics
  • Created iconography and gifs for Instagram use